Calming Diffuser for Cats

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

7.8%

Market size, estimated

$105Ka year

Peak month

January1.6× the quietest month

Top search term

calming diffuser for cats15K searches a year

Listings sell for $33.33 on average, from $23.68 to $61.61. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $33.33 that is $3K to $8K a year per listing.

Average price

$33.33inside the $15 to $100 sweet spot

Price range

$23.68–$61.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #49 within Health Supplies. It carries 8,446 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

24.8%

Average rank

#49in Health Supplies

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

8,446per listing

Listings tracked

19

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

26 months