Calming Collar for Cats

Shoppers searched for this 560K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

560K

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

10.9%

Market size, estimated

$1.2Ma year

Peak month

October1.1× the quietest month

Top search term

cat calming collar142K searches a year

Listings sell for $20.01 on average, from $9.01 to $36.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $20.01 that is $50K to $60K a year per listing.

Average price

$20.01inside the $15 to $100 sweet spot

Price range

$9.01–$36.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$50K–$60K

Returns

0.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #124 within Health Supplies. It carries 2,156 reviews at 3.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

33.4%

Average rank

#124in Health Supplies

Average rating

3.56 starsAmazon United States average 4.42 stars

Average reviews

2,156per listing

Listings tracked

32

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months