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Calcium for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -6.1% this quarter, so Calcium for Dogs is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$239K/yr120K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
61%top-5 click share · 17 brands · 526 sellers

Flapen Score

Calcium for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Calcium for Dogs is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Calcium for Dogs 120K times last year and spent an estimated $239K. The top 5 brands take 66% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
8.5%
Market size, estimated
$239Ka year
Peak month
January1.4× the quietest month
Top search term
calcium for dogs49K searches a year

02 · Price

A sale here is worth $23.47.

Listings sell for $23.47 on average, from $11.02 to $40.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $23.47 that is $12K to $18K a year per listing.

Average price
$23.47inside the $15 to $100 sweet spot
Price range
$11.02–$40.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #157 within Health Supplies. It carries 1,109 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#157in Health Supplies
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,109per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Calcium for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

526

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

29%

  • Brand 129%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Calcium for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Calcium for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium for dogs49K/yr
  • dog calcium supplement21K/yr
  • calcium supplement for dogs15K/yr
  • dog calcium11K/yr
  • calcio para perros8K/yr
  • seaweed calcium for dogs6K/yr
  • calcium for cats3K/yr
  • animal essentials seaweed calcium3K/yr
  • calcium supplements for dogs4K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium for Dogs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“the recent can smelled rancid”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Calcium for Dogs questions

Answered from the same tracked data.