Cage
FailThe top 5 products take 91% of clicks, so Cage is a Fail.
- Flapen Score
- 28 / 100Ranks 3,893 of 3,978 Pet Supplies niches · −23 vs the category median of 5128
- Market size
- $335K/yr372K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 14 sellers
Flapen Score
Cage against its category
The dotted line is the Pet Supplies average. Past it, Cage is stronger. Inside it, weaker.
Market
The Cage market on Amazon at a glance
Shoppers on Amazon United States searched for Cage 372K times last year and spent an estimated $335K. The top 5 brands take 95% of clicks. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $335Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- cage272K searches a year
02 · Price
A sale here is worth $72.66.
Listings sell for $72.66 on average, from $19.56 to $303.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $72.66 that is $7K to $18K a year per listing.
- Average price
- $72.66inside the $15 to $100 sweet spot
- Price range
- $19.56–$303.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #8 within Crates, Houses & Pens. It carries 35,029 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 1.0%
- Average rank
- #8in Crates, Houses & Pens
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 35,029per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Brand 160%
- Brand 215%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Cage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cage272K/yr
- small dog crates 5-10 pounds35K/yr
- jaula15K/yr
- 24 inch crate9K/yr
- xs dog crate12K/yr
- 18 inch dog crate8K/yr
- small wire dog crate5K/yr
- xsmall dog crate6K/yr
- 22 inch dog crate5K/yr
- tiny dog crate4K/yr
Reviews and returns
What reviews say buyers love and hate about Cage
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cage questions
Answered from the same tracked data.









