Is cage profitable to sell on Amazon United States?

The niche generates $335K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (29/100).

How competitive is the cage niche?

6 brands and 14 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in cage?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 6.3% — above our launch gate.

When does demand for cage peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cage niche?

Listings span $19.56–$303.84; the average listing price is $72.66 (sweet spot $15–$100). The average incumbent carries 35,029 reviews — the moat a new listing must climb.

cage

Skip it

A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$72.66

avg listing price — sweet spot $15–$100

Market size

Good$335K

$335K/yr · 372K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.9%

90-day search growth — must beat 0% to launch

Price range

Okay$19.56–$303.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad6.3%

return rate — above 6% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

Review moat

Bad35,029.29

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cage is a $335K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 29/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cage market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $363K–$436K; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 1.2%
Avg BSR: #8
Page quality: 0%
Prime: 86%
Sponsored: 100%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

WICTTISPOSI60%
MidWest Homes for Pets15%
ULTRA FUEGO10%
VISCOO5%
Sweetcrispy5%
Amazon Basics5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cage search terms

cage272K/yr +2.8%0.1% conv.
small dog crates 5-10 pounds35K/yr -1.1%1.3% conv.
jaula15K/yr +19.2%0.0% conv.
24 inch crate9K/yr +42.3%2.6% conv.
xs dog crate12K/yr -9.0%2.0% conv.
18 inch dog crate8K/yr -5.2%2.3% conv.
small wire dog crate5K/yr +76.1%1.5% conv.
xsmall dog crate6K/yr -1.4%2.0% conv.
22 inch dog crate5K/yr +6.4%0.2% conv.
tiny dog crate4K/yr +5.2%0.9% conv.

All search terms

Top cage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net

WICTTISPOSI$69.144.1★207 rev

MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds Up to 10 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble

MidWest Homes for Pets$22.194.7★111,630 rev

ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym

ULTRA FUEGO$303.844.6★1,072 rev

VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence

VISCOO$30.374.2★1,914 rev

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel

Sweetcrispy$19.564.6★873 rev

Newest

by launch date

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel

Sweetcrispy$19.56873 rev

6mo ago

Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net

WICTTISPOSI$69.14207 rev

10mo ago

VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence

VISCOO$30.371,914 rev

2y ago

ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym

ULTRA FUEGO$303.841,072 rev

3y ago

Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black

Amazon Basics$30.3117,879 rev

4y ago

What buyers say about cage

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall12%

“it is a good quality cage”

Value For Money12%

“Good for the price”

Size-Overall11%

“Good Size”

Strength9%

“It's very sturdy”

Assembly/Installation7%

“It was very easy to put together”

Ease Of Use5%

“Easy to use”

Advertised Vs Actual Product4%

“Exactly as advertised”

Durability4%

“feels very durable”

Pet Friendly3%

“Great for my pug puppy”

Ease Of Cleaning3%

“Easy cleaning”

What buyers complain about

Size-Overall14%

“To small”

Strength11%

“A little flimsy”

Quality-Overall10%

“Poor Quality Mat”

Assembly/Installation8%

“Frustrating assembly”

Durability6%

“Falls apart easily”

Product Condition4%

“it looks like it has been previously used”

Water Resistance3%

“The waterproof mat is NOT good for bunnies”

Instructions/User Manual/Troubleshooting3%

“the instructions were a little intimidating”

Value For Money2%

“Was a little wary about this product because of the price”

Functionality-Overall2%

“so its not quite functional for collecting the balls”

Top return reasons

Size-Overall79%

Advertised Vs Actual Product3%

Value For Money2%

Defective Material/Parts2%

Escape Proof2%

Strength2%

Locking Mechanism1%

Product Condition1%

Assembly/Installation1%

Functionality-Overall1%

Common questions

Is cage profitable to sell on Amazon United States?: The niche generates $335K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Skip it (29/100).
How competitive is the cage niche?: 6 brands and 14 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in cage?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 6.3% — above our launch gate.
When does demand for cage peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cage niche?: Listings span $19.56–$303.84; the average listing price is $72.66 (sweet spot $15–$100). The average incumbent carries 35,029 reviews — the moat a new listing must climb.