Cage
FailThe top 5 products take 91% of clicks, so Cage is a Fail.
- Flapen Score
- 28 / 100Ranks 3,893 of 3,978 Pet Supplies niches · −23 vs the category median of 5128
- Market size
- $335K/yr372K searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 91%top-5 click share · 6 brands · 14 sellers
Flapen Score
Cage against its category
The dotted line is the Pet Supplies average. Past it, Cage is stronger. Inside it, weaker.
Market
The Cage market on Amazon at a glance
Shoppers on Amazon United States searched for Cage 372K times last year and spent an estimated $335K. The top 5 brands take 95% of clicks. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.
- Searches, last 12 months
- 372K
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $335Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- cage272K searches a year
02 · Price
A sale here is worth $72.66.
Listings sell for $72.66 on average, from $19.56 to $303.84. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $72.66 that is $7K to $18K a year per listing.
- Average price
- $72.66inside the $15 to $100 sweet spot
- Price range
- $19.56–$303.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$18K
- Returns
- 6.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #8 within Crates, Houses & Pens. It carries 35,029 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 86%
- Out of stock, average day
- 1.0%
- Average rank
- #8in Crates, Houses & Pens
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 35,029per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cage products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net
- Price
- $69.14
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago

MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds Up to 10 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble
- Price
- $22.19
- Rating
- 4.7/5
- Reviews
- 111,630
- Age
- 19y ago

ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago

VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence
- Price
- $30.37
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 2y ago

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago
Trending
estimated 90-day click momentum
ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago

Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net
- Price
- $69.14
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago

Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago

Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black
- Price
- $30.31
- Rating
- 4.7/5
- Reviews
- 17,879
- Age
- 4y ago

VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence
- Price
- $30.37
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 2y ago
Newest
by launch date
Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago

Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net
- Price
- $69.14
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago

VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence
- Price
- $30.37
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 2y ago

ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago

Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black
- Price
- $30.31
- Rating
- 4.7/5
- Reviews
- 17,879
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- WICTTISPOSI60%
- MidWest Homes for Pets15%
- ULTRA FUEGO10%
- VISCOO5%
- Sweetcrispy5%
- Amazon Basics5%
Demand
Cage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cage search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cage272K/yr
- small dog crates 5-10 pounds35K/yr
- jaula15K/yr
- 24 inch crate9K/yr
- xs dog crate12K/yr
- 18 inch dog crate8K/yr
- small wire dog crate5K/yr
- xsmall dog crate6K/yr
- 22 inch dog crate5K/yr
- tiny dog crate4K/yr
Reviews and returns
What reviews say buyers love and hate about Cage
We read the reviews and the return reasons for every product selling here.
“To small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cage questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









