Cage
a concentrated shelf (top 5 take 91% of clicks) — Cage doesn't clear our bar today.
Flapen Score
Ranks 3,893 of 3,978 Pet Supplies niches · −23 vs the category median of 51
Is Cage profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Cage is a $335K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 28/100.
Cage: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.9% over the last 90 days and 1.2% of searches end in a purchase.
$335K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 7 products
Top Cage products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net
- Price
- $69.14
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago
MidWest Homes for Pets 18-Inch iCrate for Tiny Breeds Up to 10 lbs Single Door Folding Dog Crate with Divider Panel Leak-Proof Tray & Secure Latch Portable Durable & Easy to Assemble
- Price
- $22.19
- Rating
- 4.7/5
- Reviews
- 111,630
- Age
- 19y ago
ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago
VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence
- Price
- $30.37
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 2y ago
Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago
Trending
90-day click momentumULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago
Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net
- Price
- $69.14
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago
Sweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago
Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black
- Price
- $30.31
- Rating
- 4.7/5
- Reviews
- 17,879
- Age
- 4y ago
VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence
- Price
- $30.37
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 2y ago
Newest
by launch dateSweetcrispy 24 Inch Single Door Dog Crate Metal Pet Kennel with Secure Lock Foldable Design Removable Tray for Easy Cleaning Portable Puppy Cage for Small Dogs Ideal for Training & Travel
- Price
- $19.56
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 6mo ago
Baseball Softball Net with Blocking System 7x7ft Batting Cage Practice Net
- Price
- $69.14
- Rating
- 4.1/5
- Reviews
- 207
- Age
- 10mo ago
VISCOO 12 Panels Small Animal Playpen 48 x 24 x 16 Pet Playpen with Waterproof Mat C&C Cage for Guinea Pigs Puppy Play Pen Bunny Playpen Indoor Outdoor Portable Metal Wire Yard Fence
- Price
- $30.37
- Rating
- 4.2/5
- Reviews
- 1,914
- Age
- 2y ago
ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago
Amazon Basics Portable Foldable Metal Wire Small Dog Crate with Removable Tray Divider Panel Single Door Easy to Assemble 24 x 18 x 20 Black
- Price
- $30.31
- Rating
- 4.7/5
- Reviews
- 17,879
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
14
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- WICTTISPOSI60%
- MidWest Homes for Pets15%
- ULTRA FUEGO10%
- VISCOO5%
- Sweetcrispy5%
- Amazon Basics5%
Cage demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Cage search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cage272K/yr
- small dog crates 5-10 pounds35K/yr
- jaula15K/yr
- 24 inch crate9K/yr
- xs dog crate12K/yr
- 18 inch dog crate8K/yr
- small wire dog crate5K/yr
- xsmall dog crate6K/yr
- 22 inch dog crate5K/yr
- tiny dog crate4K/yr
What reviews say buyers love and hate about Cage
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“it is a good quality cage”
“Good for the price”
“Good Size”
“It's very sturdy”
“It was very easy to put together”
What buyers complain about
62% of reviews“To small”
“A little flimsy”
“Poor Quality Mat”
“Frustrating assembly”
“Falls apart easily”
Cage return rate & reasons
Why buyers send it back, as a share of all return requests.
6.3%
Return rate
85%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cage questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
