Butterfly Cat Toy

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

+35.7%

Conversion, latest week

6.5%

Market size, estimated

$75Ka year

Peak month

December1.5× the quietest month

Top search term

butterfly cat toy33K searches a year

Listings sell for $19.26 on average, from $10.02 to $28.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.26 that is $2K to $5K a year per listing.

Average price

$19.26inside the $15 to $100 sweet spot

Price range

$10.02–$28.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #368 within Toys. It carries 2,450 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.0%

Average rank

#368in Toys

Average rating

3.94 starsAmazon United States average 4.42 stars

Average reviews

2,450per listing

Listings tracked

18

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months