Is busy butter calming peanut butter for dogs profitable to sell on Amazon United States?

The niche generates $59K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Skip it (48/100).

How competitive is the busy butter calming peanut butter for dogs niche?

6 brands and 9 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in busy butter calming peanut butter for dogs?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Thickness. The return rate is 0.0%.

When does demand for busy butter calming peanut butter for dogs peak?

Demand peaks in Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the busy butter calming peanut butter for dogs niche?

Listings span $13.29–$19.38; the average listing price is $16.80 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.

busy butter calming peanut butter for dogs

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$16.80

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$13.29–$19.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,136.5

avg incumbent reviews — the moat a new listing must climb

Growth

Good+30.6%

90-day search growth — must beat 0% to launch

Market size

Bad$59K

$59K/yr · 53K searches

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, busy butter calming peanut butter for dogs is a $59K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

busy butter calming peanut butter for dogs market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $50K–$67K; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 6.6%
Avg BSR: #410
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 9.8%
Avg brand age: 51 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Pet Naturals60%
BUDDY BUDDER18%
Under the Weather11%
Reggie5%
Honest Paws3%
Poochie Butter2%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +30.6% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.3×

Open Trend

Top busy butter calming peanut butter for dogs search terms

calming peanut butter for dogs18K/yr +27.1%6.7% conv.
busy butter for dogs10K/yr +40.8%9.5% conv.
dog calming peanut butter5K/yr +45.6%7.1% conv.
busy butter4K/yr +36.3%9.2% conv.
pet naturals busy butter4K/yr +81.6%9.3% conv.
calming butter for dogs3K/yr +49.3%6.0% conv.
busy butter calming peanut butter for dogs3K/yr +43.8%7.9% conv.
cbd peanut butter for dogs3K/yr +76.6%5.4% conv.
calming peanut butter dogs3K/yr -91.1%8.1% conv.

All search terms

Top busy butter calming peanut butter for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pet Naturals BusyButter Easy Squeeze Calming Peanut Butter for Dogs 6 Pouches - Great for Treats Lick Mats Training Calming and Occupier Toys Busy Butter 1.5oz (Pack of 6)

Pet Naturals$19.283.9★1,862 rev

Pet Naturals BusyButter Extra Strength Calming Peanut Butter with Melatonin for Dogs Easy-Squeeze Pouch - Great for Treats Lick Mats Training Calming and Enrichment Toys 6 oz

Pet Naturals$14.004.2★238 rev

Relax Rover Buddy Budder (Stress + Anxiety) 100% Natural Dog Peanut Butter Dog Supplment Made in USA 17oz

BUDDY BUDDER$16.964.3★875 rev

Under the Weather Pet PB & CHILL Dog Peanut Butter Dog Treats | Vet-Formulated 100% Natural and Tasty Calming Treats for Dogs | Promotes Calmness and Relieves Anxiety for Dogs | 1 Oz - Pack of 6

Under the Weather$18.834.1★233 rev

Reggie Calming Peanut Butter for Dogs 100% Natural Dog Peanut Butter with Melatonin & L-Theanine Lick Mat Spread for Short-Term Dog Anxiety Relief Made in USA 16oz

Reggie$19.384.8★35 rev

Newest

by launch date

Reggie Calming Peanut Butter for Dogs 100% Natural Dog Peanut Butter with Melatonin & L-Theanine Lick Mat Spread for Short-Term Dog Anxiety Relief Made in USA 16oz

Reggie$19.3835 rev

5mo ago

Honest Paws Calming Peanut Butter for Dogs Dog Supplement with Ashwagandha Valerian Root & L-Tryptophan Supports Relaxation & Balanced Behavior Made in USA 12 oz

Honest Paws$18.6773 rev

10mo ago

Under the Weather Pet PB & CHILL Dog Peanut Butter Dog Treats | Vet-Formulated 100% Natural and Tasty Calming Treats for Dogs | Promotes Calmness and Relieves Anxiety for Dogs | 1 Oz - Pack of 6

Under the Weather$18.83233 rev

1y ago

Poochie Butter Dillys Calm Dog Treats | Chunky Dog Peanut Butter with Calm Natural Dog Snack (12oz Jar)

Poochie Butter$13.2914 rev

2y ago

Pet Naturals BusyButter Extra Strength Calming Peanut Butter with Melatonin for Dogs Easy-Squeeze Pouch - Great for Treats Lick Mats Training Calming and Enrichment Toys 6 oz

Pet Naturals$14.00238 rev

2y ago

What buyers say about busy butter calming peanut butter for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly28%

“My dog enjoys it”

Soothing/Teething17%

“It helped alittle to calm my dog”

Taste-Overall10%

“a taste my dogs love”

Quality-Overall6%

“I love the variety”

Ingredients-Overall5%

“the ingredients are simple”

Ease Of Use5%

“Easy to use”

Texture/Consistency-Overall4%

“Texture is smooth”

Smell4%

“This product looks and smells like peanut butter, and it has a nice, creamy texture to match”

Flavor3%

“My dog loves the flavor”

Fun/Entertainment Experience2%

“she's entertained for a while”

What buyers complain about

Functionality-Overall11%

“Doesn't work”

Value For Money10%

“The price is a little high”

Thickness7%

“Wish the consistency was a little thicker”

Allergies7%

“Bad allergic reaction”

Texture/Consistency-Overall7%

“they seem to get a better consistency”

Ease Of Use6%

“Cant get it out of the tube”

Smell4%

“Doesn't smell like regular peanut butter”

Indigestion4%

“Diarrhea”

Hard Feel4%

“arrived hard as a rock”

Size-Overall3%

“too small of a jar”

Top return reasons

Value For Money22%

Flavor22%

Leak-Proof11%

Taste-Overall11%

Water Resistance11%