Burts Bees Dog
Burts Bees Dog shows low returns (0.2%), but a deep review moat (21,160 avg reviews) keeps it on the watch list.
Flapen Score
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Is Burts Bees Dog profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Burts Bees Dog is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Burts Bees Dog: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.1% over the last 90 days and 8.3% of searches end in a purchase.
$91K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Burts Bees Dog products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Palmers for Pets Cocoa Butter Formula Dry Skin Relief Spray for Dogs Direct Spray-On Lotion with Vitamin E to Soothe Dry and Itchy Skin No-Mess Application 8 Fl Oz
- Price
- $6.14
- Rating
- 4.5/5
- Reviews
- 1,784
- Age
- 5y ago
Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz
- Price
- $16.72
- Rating
- 4.5/5
- Reviews
- 69,762
- Age
- 2y ago
Warren London Hydrating Butter Leave in Pet Conditioner for Dogs | Lotion for Skin and Coat | Aloe Puppy & Dog Conditioner for Hair Detangler Dry Skin & Pet Fur Dandruff | Made in USA | Guava 8oz
- Price
- $15.58
- Rating
- 4.5/5
- Reviews
- 16,502
- Age
- 15y ago
Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 2y ago
BARK&SPARK Omega 3 for Dogs - 180 Fish Oil Treats for Dog Shedding Skin Allergy Chews Itch Relief Hot Spots Treatment - Joint Health - Skin and Coat Supplement - EPA & DHA Fatty Acids - Salmon Oil
- Price
- $22.98
- Rating
- 4.3/5
- Reviews
- 12,733
- Age
- 5y ago
Trending
90-day click momentum
Dog Allergy Relief Immunity Chews - Paw Licking Itching & Seasonal Allergies - with Colostrum Probiotics Turmeric & Salmon Oil - Vet Recommended Anti-Itch Supplement for Dogs (Salmon 90 Ct)
- Price
- $31.28
- Rating
- 4.1/5
- Reviews
- 28,534
- Age
- 7y ago
Native Pet Omega 3 Fish Oil for Dogs & Cats Wild Alaskan Salmon Oil for Dogs Skin and Coat Supports Joints Heart & Shedding Fast-Absorbing Omega 3 6 9 Liquid Supplement 8oz
- Price
- $15.47
- Rating
- 4.4/5
- Reviews
- 15,697
- Age
- 5y ago
Omega 3 Fish Oil for Dogs (180 Ct) - Skin & Coat Chews - Dry & Itchy Skin Relief + Allergy Support - Shiny Coats - EPA&DHA Fatty Acids - Natural Salmon Oil Chews Promotes Heart Hip & Joint Support
- Price
- $23.10
- Rating
- 4.4/5
- Reviews
- 4,935
- Age
- 4y ago
Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 2y ago
Arm & Hammer for Pets Itch Relief Spray for Dogs Baking Soda Formula to Soothe Itchy and Irritated Skin and Hot Spots No-Rinse Application Chamomile and Peppermint Scent 8 Fl Oz
- Price
- $4.75
- Rating
- 4.2/5
- Reviews
- 3,439
- Age
- 3y ago
Newest
by launch dateSalmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
- Price
- $9.51
- Rating
- 4.6/5
- Reviews
- 4,305
- Age
- 2y ago
Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz
- Price
- $16.72
- Rating
- 4.5/5
- Reviews
- 69,762
- Age
- 2y ago
Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 32oz
- Price
- $35.34
- Rating
- 4.5/5
- Reviews
- 69,762
- Age
- 2y ago
Chew + Heal Labs Hydrocortisone Lotion for Dogs - 4 oz Anti Itch Cream for Irritated Skin Flea Bites Itching and More - Made in the USA
- Price
- $12.99
- Rating
- 4.5/5
- Reviews
- 1,937
- Age
- 2y ago
Arm & Hammer for Pets Itch Relief Spray for Dogs Baking Soda Formula to Soothe Itchy and Irritated Skin and Hot Spots No-Rinse Application Chamomile and Peppermint Scent 8 Fl Oz
- Price
- $4.75
- Rating
- 4.2/5
- Reviews
- 3,439
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
26
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Palmer's30%
- Chew + Heal Labs16%
- Zesty Paws15%
- Warren London10%
- BARK&SPARK8%
- Native Pet4%
- Open — no brand owns it (6 brands, 18%)
Burts Bees Dog demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top Burts Bees Dog search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dog dry skin31K/yr
- dry skin for dogs7K/yr
- anti itch for dogs dry skin2K/yr
- dry skin treatment for dogs3K/yr
- dry skin dogs4K/yr
- dry flaky skin treatment for dogs4K/yr
- dry skin dog3K/yr
- dry skin on dogs2K/yr
- dry skin relief for dog6K/yr
What reviews say buyers love and hate about Burts Bees Dog
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Good for dog”
“Excellent product”
“Helps with allergies”
“Great smell”
“My dogs love the taste”
What buyers complain about
74% of reviews“red itchy skin in general”
“Bad smell”
“it leaks”
“Doesn't work”
“Causes vomiting”
Burts Bees Dog return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Burts Bees Dog questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
