burts bees dog
Worth a lookShows low returns (0.2%), but a deep review moat (21,160 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$17.57avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$4.75–$35.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 62K searches
Review moat
Bad21,159.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, burts bees dog is a $91K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
burts bees dog market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $88K–$105K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 8.3%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
26
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Palmer's30%
- Chew + Heal Labs16%
- Zesty Paws15%
- Warren London10%
- BARK&SPARK8%
- Native Pet4%
- Open — no brand owns it (6 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Top burts bees dog search terms
- dog dry skin31K/yr
- dry skin for dogs7K/yr
- anti itch for dogs dry skin2K/yr
- dry skin treatment for dogs3K/yr
- dry skin dogs4K/yr
- dry flaky skin treatment for dogs4K/yr
- dry skin dog3K/yr
- dry skin on dogs2K/yr
- dry skin relief for dog6K/yr
Top burts bees dog products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers for Pets Cocoa Butter Formula Dry Skin Relief Spray for Dogs Direct Spray-On Lotion with Vitamin E to Soothe Dry and Itchy Skin No-Mess Application 8 Fl Oz
Palmer's$6.144.5★1,784 rev
Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz
Zesty Paws$16.724.5★69,762 rev
Warren London Hydrating Butter Leave in Pet Conditioner for Dogs | Lotion for Skin and Coat | Aloe Puppy & Dog Conditioner for Hair Detangler Dry Skin & Pet Fur Dandruff | Made in USA | Guava 8oz
Warren London$15.584.5★16,502 rev
Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
Chew + Heal Labs$9.514.6★4,305 rev
BARK&SPARK Omega 3 for Dogs - 180 Fish Oil Treats for Dog Shedding Skin Allergy Chews Itch Relief Hot Spots Treatment - Joint Health - Skin and Coat Supplement - EPA & DHA Fatty Acids - Salmon Oil
BARK&SPARK$22.984.3★12,733 rev
Newest
by launch dateSalmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
Chew + Heal Labs$9.514,305 rev
Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 8.5oz
Zesty Paws$16.7269,762 rev
Zesty Paws Wild Alaskan Omega-3 Blend Pollock + Salmon Oil for Dogs and Cats- Skin and Coat Support Omega 3 Supplement for Pets 32oz
Zesty Paws$35.3469,762 rev
Chew + Heal Labs Hydrocortisone Lotion for Dogs - 4 oz Anti Itch Cream for Irritated Skin Flea Bites Itching and More - Made in the USA
Chew + Heal Labs$12.991,937 rev
Arm & Hammer for Pets Itch Relief Spray for Dogs Baking Soda Formula to Soothe Itchy and Irritated Skin and Hot Spots No-Rinse Application Chamomile and Peppermint Scent 8 Fl Oz
Arm & Hammer$4.753,439 rev
Trending
90-day click momentum
Dog Allergy Relief Immunity Chews - Paw Licking Itching & Seasonal Allergies - with Colostrum Probiotics Turmeric & Salmon Oil - Vet Recommended Anti-Itch Supplement for Dogs (Salmon 90 Ct)
Pet Honesty$31.284.1★
Native Pet Omega 3 Fish Oil for Dogs & Cats Wild Alaskan Salmon Oil for Dogs Skin and Coat Supports Joints Heart & Shedding Fast-Absorbing Omega 3 6 9 Liquid Supplement 8oz
Native Pet$15.474.4★
Omega 3 Fish Oil for Dogs (180 Ct) - Skin & Coat Chews - Dry & Itchy Skin Relief + Allergy Support - Shiny Coats - EPA&DHA Fatty Acids - Natural Salmon Oil Chews Promotes Heart Hip & Joint Support
GOODGROWLIES$23.104.4★
Salmon Oil for Dogs - Premium Fish Oil for Skin and Coat Health - Omega 3 Supplement - Supports Itchy Skin - 8 oz Liquid - Norwegian Dog Salmon Oil - Essential Dog Supplement
Chew + Heal Labs$9.514.6★
Arm & Hammer for Pets Itch Relief Spray for Dogs Baking Soda Formula to Soothe Itchy and Irritated Skin and Hot Spots No-Rinse Application Chamomile and Peppermint Scent 8 Fl Oz
Arm & Hammer$4.754.2★
What buyers say about burts bees dog
What buyers praise and complain about, mined from review topics.What buyers love
“Good for dog”
“Excellent product”
“Helps with allergies”
“Great smell”
“My dogs love the taste”
“Buttery soft”
“Good price”
“Very moisturizing”
“with a perfect shine”
“Better Than Expected”
What buyers complain about
“red itchy skin in general”
“Bad smell”
“it leaks”
“Doesn't work”
“Causes vomiting”
“A bit pricey”
“I think it tastes gross personally”
“Very small bottle”
“very drying”
“Can't use it”
Top return reasons
Common questions
- Is burts bees dog profitable to sell on Amazon United States?
- The niche generates $91K/yr across 16 tracked products. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the burts bees dog niche?
- 12 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in burts bees dog?
- Top complaints mined from reviews: Allergies, Smell, Leak-Proof. The return rate is 0.2%.
- When does demand for burts bees dog peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the burts bees dog niche?
- Listings span $4.75–$35.34; the average listing price is $17.57 (sweet spot $15–$100). The average incumbent carries 21,160 reviews — the moat a new listing must climb.