Burts Bees Dog
MaybeAn estimated 0.2% of orders come back. But the average product has 21,160 reviews to catch up to, so Burts Bees Dog is a Maybe.
- Flapen Score
- 50 / 100Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 5150
- Market size
- $91K/yr62K searches / yr
- 90-day growth
- +7.1%search demand this quarter
- Competition
- 63%top-5 click share · 12 brands · 26 sellers
Flapen Score
Burts Bees Dog against its category
The dotted line is the Pet Supplies average. Past it, Burts Bees Dog is stronger. Inside it, weaker.
Market
The Burts Bees Dog market on Amazon at a glance
Shoppers on Amazon United States searched for Burts Bees Dog 62K times last year and spent an estimated $91K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +7.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $91Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- dog dry skin31K searches a year
02 · Price
A sale here is worth $17.57.
Listings sell for $17.57 on average, from $4.75 to $35.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.57 that is $4K to $9K a year per listing.
- Average price
- $17.57inside the $15 to $100 sweet spot
- Price range
- $4.75–$35.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Health Supplies. It carries 21,160 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #10in Health Supplies
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 21,160per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Burts Bees Dog products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
26
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- Brand 130%
- Brand 216%
- Brand 315%
- Brand 410%
- Brand 58%
- Brand 64%
- Open — no brand owns it (6 brands, 18%)
Demand
Burts Bees Dog search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Burts Bees Dog search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dog dry skin31K/yr
- dry skin for dogs7K/yr
- anti itch for dogs dry skin2K/yr
- dry skin treatment for dogs3K/yr
- dry skin dogs4K/yr
- dry flaky skin treatment for dogs4K/yr
- dry skin dog3K/yr
- dry skin on dogs2K/yr
- dry skin relief for dog6K/yr
Reviews and returns
What reviews say buyers love and hate about Burts Bees Dog
We read the reviews and the return reasons for every product selling here.
“red itchy skin in general”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Toys
$35.7M/yr-6.0%
Flea Repellent for Dogs
$1.7M/yr+136.7%
Bully Sticks
$12.4M/yr-6.9%
Kitten Bottles for Nursing
$457K/yr+166.2%
Pet Odor Eliminator for Home
$1.6M/yr+10.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burts Bees Dog questions
Answered from the same tracked data.