Is bunny stuffed animal profitable to sell on Amazon United States?

The niche generates $897K/yr across 43 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -69.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the bunny stuffed animal niche?

32 brands and 321 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in bunny stuffed animal?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.7%.

When does demand for bunny stuffed animal peak?

Demand peaks in Mar–Apr–Dec; the busiest month runs 8.3× the quietest.

What does it cost to enter the bunny stuffed animal niche?

Listings span $7.00–$57.66; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 3,235 reviews — the moat a new listing must climb.

bunny stuffed animal

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-69.7% this quarter) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$17.77

avg listing price — sweet spot $15–$100

Price range

Great$7.00–$57.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Market size

Great$897K

$897K/yr · 3.0M searches

Competition

Great39%

top-5 click share — an open shelf

Review moat

Okay3,235.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-69.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, bunny stuffed animal is a $897K/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Apr–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bunny stuffed animal market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 1.7%
Avg BSR: #1,290
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

321

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

39%

Top 20: 78%

Open market

47%

Best Pet Supplies14%
Aurora13%
Melissa & Doug8%
WEIGEDU7%
Zloeoa6%
TCBunny5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -69.7% search growth over the last 90 days.

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 8.3×

Open Trend

Top bunny stuffed animal search terms

bunny752K/yr -50.2%0.3% conv.
bunny stuffed animal581K/yr -68.8%1.4% conv.
bunny plush306K/yr -55.5%0.7% conv.
stuffed bunny292K/yr -79.0%2.0% conv.
bunnies104K/yr -78.0%0.2% conv.
rabbit plush53K/yr -40.9%0.6% conv.
rabbit stuffed animal58K/yr -51.6%1.6% conv.
plush bunny89K/yr -81.8%1.1% conv.
stuffed animal bunny46K/yr -41.5%1.1% conv.
stuffed bunny plush80K/yr -82.2%2.0% conv.

All search terms

Top bunny stuffed animal products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Pet Supplies Interactive Squeaky Dog Chew Toy Ideal Dog Toys for Chewers Small Medium & Large Dogs and Fetch Lovers - Bunny (Beige) Large

Best Pet Supplies$9.044.3★51,431 rev

Melissa & Doug Burrow Bunny Stuffed Animal Plushie with Big Feet Floppy Ears & Fluffy Tail Adorable Pretend Play Toddler Toys for Girls & Boys 3+

Melissa & Doug$16.054.7★20,796 rev

WEIGEDU Bunny Rabbit Stuffed Animals Plush Toys

WEIGEDU$22.994.5★694 rev

Zloeoa Bunny Stuffed Animal Plush Interactive Electronic Pet Hopping Bunny Toy Realistic Stuffed Easter Bunny Rabbit with Sounds and Movements Animated Walking Wiggle Ears Twitch Nose (Brown&White)

Zloeoa$21.384.2★160 rev

Aurora Realistic Miyoni Angora Bunny Grey Stuffed Animal - Lifelike Detail - Cherished Companionship - Gray 7.5 Inches

Aurora$13.304.8★927 rev

Newest

by launch date

HuanHengOn Plush Bunny Bag Charm Soft Rabbit Keychain Key Ring Beige

HuanHengOn$11.4212 rev

2mo ago

Zloeoa Bunny Stuffed Animal Plush Interactive Electronic Pet Hopping Bunny Toy Realistic Stuffed Easter Bunny Rabbit with Sounds and Movements Animated Walking Wiggle Ears Twitch Nose (Brown&White)

Zloeoa$21.38160 rev

6mo ago

okegztoa Floral Bunny Stuffed Animal Cream French Style Blossom Romantic Rabbit Plush Toy Easter Stuffers Birthday Gifts Girlfriend Kids Party Favors Home Aesthetic Bedroom Decoration 8.7 Inch 9.5 oz

okegztoa$22.0631 rev

8mo ago

Drecage Girls Toddler Slippers Boys House Shoes for Big Kids Cute with Bunny Design Plush ndoor Slippers Non-Slip Pink 2-3 Big Kid

Drecage$17.82950 rev

1y ago

Drecage Girls Toddler Slippers Boys House Shoes for Big kids Cute with Bunny Design Plush ndoor Slippers Non-Slip Pink 1-1.5 Big kid

Drecage$17.53950 rev

1y ago

What buyers say about bunny stuffed animal

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel29%

“It's very soft”

Quality-Overall14%

“The quality looked well-made”

Gifting Purpose9%

“Adorable Gift”

Fun/Entertainment Experience8%

“A fun gift”

Size-Overall6%

“Exact size”

Advertised Vs Actual Product5%

“As advertised”

Value For Money4%

“Good deal”

Pet Friendly3%

“My dog loves it”

Durability2%

“durable materials”

Comfort-Overall2%

“comfortable”

What buyers complain about

Quality-Overall14%

“Not the quality it presented as”

Size-Overall14%

“Bigger than expected”

Durability12%

“Falling apart”

Advertised Vs Actual Product11%

“Does not look like pic”

Smell5%

“Stinky”

Value For Money4%

“Not worth the price”

Hard Feel4%

“Body very stiff”

Color4%

“The color is bland”

Stitch/Finish/Polish2%

“sewn into the seams”

Noise Level2%

“Too loud”

Top return reasons

Size-Overall37%

Advertised Vs Actual Product13%

Quality-Overall8%

Value For Money7%

Material Quality4%

Color3%

Stitch/Finish/Polish3%

Smell3%

Hard Feel3%

Feet Fit2%

Common questions

Is bunny stuffed animal profitable to sell on Amazon United States?: The niche generates $897K/yr across 43 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -69.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the bunny stuffed animal niche?: 32 brands and 321 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in bunny stuffed animal?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.7%.
When does demand for bunny stuffed animal peak?: Demand peaks in Mar–Apr–Dec; the busiest month runs 8.3× the quietest.
What does it cost to enter the bunny stuffed animal niche?: Listings span $7.00–$57.66; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 3,235 reviews — the moat a new listing must climb.