Is bully sticks 12 inch profitable to sell on Amazon United States?

The niche generates $217K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the bully sticks 12 inch niche?

14 brands and 17 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in bully sticks 12 inch?

Top complaints mined from reviews: Value For Money, Smell, Thickness. The return rate is 0.0%.

When does demand for bully sticks 12 inch peak?

Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the bully sticks 12 inch niche?

Listings span $13.76–$103.97; the average listing price is $38.00 (sweet spot $15–$100). The average incumbent carries 3,243 reviews — the moat a new listing must climb.

bully sticks 12 inch

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$38.00

avg listing price — sweet spot $15–$100

Price range

Great$13.76–$103.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$217K

$217K/yr · 61K searches

Review moat

Okay3,242.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, bully sticks 12 inch is a $217K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

bully sticks 12 inch market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $228K–$304K; units × avg price
Launch success: —; 4 of 4 new (360d)
Conversion rate: 9.4%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

20%

Mighty Paw20%
Best Bully Sticks19%
Natural Farm17%
EVER FARM9%
Pawstruck8%
Redbarn Pet Products6%

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -12.1% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top bully sticks 12 inch search terms

bully sticks 12 inch20K/yr -4.0%7.7% conv.
12 inch bully sticks13K/yr -20.0%6.7% conv.
12 inch bully sticks for large dogs7K/yr -22.3%8.3% conv.
jumbo bully sticks7K/yr -14.0%3.3% conv.
best bully sticks 12 inch5K/yr -5.7%7.3% conv.
12 bully sticks for large dogs5K/yr -13.7%9.2% conv.
bully sticks 123K/yr -2.7%7.3% conv.

All search terms

Top bully sticks 12 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mighty Paw Long Lasting 12 Bully Sticks for Dogs - All Natural Grass Fed Beef Chews. Lower Odor Dog Bully Sticks for Large Dogs Medium and Small Breeds. Single Ingredient Treats

Mighty Paw$29.104.5★3,518 rev

EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats

EVER FARM$22.424.3★127 rev

Pawstruck All-Natural 12 Bully Sticks for Dogs - Long Lasting Rawhide-Free Low Odor & Grain-Free Dental Chew Treat - Healthy Single Ingredient 100% Real Beef - 1 lb Bag

Pawstruck$42.034.3★5,543 rev

Best Bully Sticks 12 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Large Breed Grain and Rawhide-Free Perfect for Medium or Large Canines

Best Bully Sticks$34.894.2★13,467 rev

Natural Farm Odor-Free Select Bully Sticks (12-Inch 1-Pound) Hand Selected for Consistent Thickness 100% Beef Pizzle Dog Chews Fully Digestible High Protein Best Dental Treats

Natural Farm$53.374.4★6,224 rev

Newest

by launch date

Pawstruck 100% Natural 12-in Bully Sticks for Dogs - Tough Long-Lasting Rawhide-Free Single Ingredient Beef Pizzle Chew Treats for Medium & Large Dogs Aggressive Chewers - 5 Count Pack

Pawstruck$25.20125 rev

4mo ago

EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats

EVER FARM$22.42127 rev

7mo ago

EVER FARM Pet Odor-Free Extra-Thick Jumbo Bully Sticks for Large Dogs (12 5 Pack) All-Natural Long-Lasting Dog Chews Made from 100% Grass-Fed Beef High-Protein & Grain-Free.

EVER FARM$33.65134 rev

8mo ago

Best Bully Sticks 12 Inch Bully Sticks for Dogs - 3 Count (Pack of 1) - Natural Easily Digestible 100% Grass-Fed Beef Grain and Rawhide Free - Trial Size

Best Bully Sticks$15.302,718 rev

8mo ago

Best Bully Sticks Natural Jumbo 12 Inch Bully Sticks - 4 Count (Pack of 1) - Natural Grain Smoky Aroma No Additives Grass-Fed Rawhide Free Dog Treats

Best Bully Sticks$31.47524 rev

1y ago

What buyers say about bully sticks 12 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly33%

“My dogs enjoy them”

Durability9%

“These are pretty durable”

Ease Of Chewing/Swallowing9%

“Great for aggressive chewers”

Quality-Overall9%

“The sticks themselves are good quality”

Smell7%

“No odor”

Value For Money7%

“Great value for the money”

Taste-Overall3%

“Great bones”

Fun/Entertainment Experience3%

“keep her entertained”

Size-Overall2%

“I love the size”

Thickness2%

“she loves these even though theyre thicker than most bully sticks Ive bought”

What buyers complain about

Value For Money15%

“they are not cheap”

Smell13%

“Bad smell”

Thickness11%

“Not as thick as they used to be”

Durability7%

“I broke them in half”

Size-Overall6%

“Too Small”

Ease Of Chewing/Swallowing6%

“Not a safe chew”

Indigestion4%

“Diarrhea”

Advertised Vs Actual Product4%

“Not as described”

Quality-Overall3%

“Quality has gone down”

Strength2%

“Dont plan on breaking these in half super easily”

Top return reasons

Size-Overall40%

Smell14%

Value For Money8%

Thickness5%

Hard Feel5%

Advertised Vs Actual Product4%

Indigestion3%

Ease Of Chewing/Swallowing3%

Adhesion/Stickiness2%

Thin2%

Common questions

Is bully sticks 12 inch profitable to sell on Amazon United States?: The niche generates $217K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the bully sticks 12 inch niche?: 14 brands and 17 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in bully sticks 12 inch?: Top complaints mined from reviews: Value For Money, Smell, Thickness. The return rate is 0.0%.
When does demand for bully sticks 12 inch peak?: Demand peaks in Jan–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the bully sticks 12 inch niche?: Listings span $13.76–$103.97; the average listing price is $38.00 (sweet spot $15–$100). The average incumbent carries 3,243 reviews — the moat a new listing must climb.