Bully Sticks 12 Inch
Bully Sticks 12 Inch shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Is Bully Sticks 12 Inch profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bully Sticks 12 Inch is a $217K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Bully Sticks 12 Inch: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.1% over the last 90 days and 9.4% of searches end in a purchase.
$217K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Bully Sticks 12 Inch products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mighty Paw Long Lasting 12 Bully Sticks for Dogs - All Natural Grass Fed Beef Chews. Lower Odor Dog Bully Sticks for Large Dogs Medium and Small Breeds. Single Ingredient Treats
- Price
- $29.10
- Rating
- 4.5/5
- Reviews
- 3,518
- Age
- 4y ago
EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats
- Price
- $22.42
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 7mo ago
Pawstruck All-Natural 12 Bully Sticks for Dogs - Long Lasting Rawhide-Free Low Odor & Grain-Free Dental Chew Treat - Healthy Single Ingredient 100% Real Beef - 1 lb Bag
- Price
- $42.03
- Rating
- 4.3/5
- Reviews
- 5,543
- Age
- 2y ago
Best Bully Sticks 12 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Large Breed Grain and Rawhide-Free Perfect for Medium or Large Canines
- Price
- $34.89
- Rating
- 4.2/5
- Reviews
- 13,467
- Age
- 11y ago
Natural Farm Odor-Free Select Bully Sticks (12-Inch 1-Pound) Hand Selected for Consistent Thickness 100% Beef Pizzle Dog Chews Fully Digestible High Protein Best Dental Treats
- Price
- $53.37
- Rating
- 4.4/5
- Reviews
- 6,224
- Age
- 7y ago
Trending
90-day click momentum
Natural Farm Bully Sticks Odor-Free (12 Inch 5 Count) 100% Beef Chews Grass-Fed Non-GMO Fully Digestible Dental Treats to Keep Your Large Medium and Small Dogs Busy and Happy. Single Ingredient
- Price
- $31.18
- Rating
- 4.4/5
- Reviews
- 427
- Age
- 5y ago
Big Lu - 12 Bully Sticks 12 Count Long-Lasting 100% Grass-Fed Beef Chews for Medium and Large Dogs Natural Single-Ingredient Fully Digestible Treats Perfect for Aggressive Chewers
- Price
- $42.69
- Rating
- 4.6/5
- Reviews
- 128
- Age
- 2y ago
EVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats
- Price
- $22.42
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 7mo ago
Redbarn Pet Products All-Natural 12 Large Bully Sticks for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 2 Count
- Price
- $14.59
- Rating
- 4.4/5
- Reviews
- 1,178
- Age
- 15y ago
john bully Collagen Stick 12 5PK The Best Option for Your Dog 100% Natural Rich in Protein Highly Digestible Gluten Free Premium Grade Quality Odor Free The Real Collagen
- Price
- $13.76
- Rating
- 4.3/5
- Reviews
- 254
- Age
- 1y ago
Newest
by launch dateEVER FARM Pet Odor-Free Standard Bully Sticks (12 5 Pack) 100% Grass-Fed Beef Pizzle Dog Chews Fully Digestible & Long-Lasting Dental Treats
- Price
- $22.42
- Rating
- 4.3/5
- Reviews
- 127
- Age
- 7mo ago
EVER FARM Pet Odor-Free Extra-Thick Jumbo Bully Sticks for Large Dogs (12 5 Pack) All-Natural Long-Lasting Dog Chews Made from 100% Grass-Fed Beef High-Protein & Grain-Free.
- Price
- $33.65
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 8mo ago
Best Bully Sticks Natural Jumbo 12 Inch Bully Sticks - 4 Count (Pack of 1) - Natural Grain Smoky Aroma No Additives Grass-Fed Rawhide Free Dog Treats
- Price
- $31.47
- Rating
- 4.2/5
- Reviews
- 524
- Age
- 1y ago
john bully Collagen Stick 12 5PK The Best Option for Your Dog 100% Natural Rich in Protein Highly Digestible Gluten Free Premium Grade Quality Odor Free The Real Collagen
- Price
- $13.76
- Rating
- 4.3/5
- Reviews
- 254
- Age
- 1y ago
Rileys Steer Bully Sticks for Large to XL Dog Breeds - Odor Free Single Ingredient Treat - Easily Digestible 100% Beef Pizzle Sticks for Dogs - 12 5ct
- Price
- $25.72
- Rating
- 4.1/5
- Reviews
- 662
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
20%
- Mighty Paw20%
- Best Bully Sticks19%
- Natural Farm17%
- EVER FARM9%
- Pawstruck8%
- Redbarn Pet Products6%
Bully Sticks 12 Inch demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 2.3×
Top Bully Sticks 12 Inch search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bully sticks 12 inch20K/yr
- 12 inch bully sticks13K/yr
- 12 inch bully sticks for large dogs7K/yr
- jumbo bully sticks7K/yr
- best bully sticks 12 inch5K/yr
- 12 bully sticks for large dogs5K/yr
- bully sticks 123K/yr
What reviews say buyers love and hate about Bully Sticks 12 Inch
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“My dogs enjoy them”
“These are pretty durable”
“Great for aggressive chewers”
“The sticks themselves are good quality”
“No odor”
What buyers complain about
71% of reviews“they are not cheap”
“Bad smell”
“Not as thick as they used to be”
“I broke them in half”
“Too Small”
Bully Sticks 12 Inch return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bully Sticks 12 Inch questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
