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Bully Stick Holder

Maybe

Products sell for $21.74 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Bully Stick Holder is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$1.1M/yr528K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
77%top-5 click share · 7 brands · 12 sellers

Flapen Score

Bully Stick Holder against its category

The dotted line is the Pet Supplies average. Past it, Bully Stick Holder is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bully Stick Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Bully Stick Holder 528K times last year and spent an estimated $1.1M. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
528K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
9.4%
Market size, estimated
$1.1Ma year
Peak month
December1.4× the quietest month
Top search term
bully stick holder350K searches a year

02 · Price

A sale here is worth $21.74.

Listings sell for $21.74 on average, from $9.82 to $34.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $21.74 that is $43K to $54K a year per listing.

Average price
$21.74inside the $15 to $100 sweet spot
Price range
$9.82–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$43K–$54K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #132 within Toys. It carries 2,132 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#132in Toys
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,132per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bully Stick Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

12

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

3%

  • Brand 144%
  • Brand 225%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Bully Stick Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bully Stick Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bully stick holder350K/yr
  • bully stick holder for small dogs33K/yr
  • bully stick holder for large dogs24K/yr
  • dog chew holder17K/yr
  • dog bone holder16K/yr
  • bully stick holder for medium dogs13K/yr
  • woof bully stick holder9K/yr
  • bully sticks holder9K/yr
  • bully stick holder for dogs7K/yr
  • dog bully stick holder7K/yr

Reviews and returns

What reviews say buyers love and hate about Bully Stick Holder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Chewing/Swallowing”
18%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Way too big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Bully Stick Holder questions

Answered from the same tracked data.