bully stick holder
Worth a lookShows a sweet-spot price point ($21.74 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 528K searches
Price range
Great$9.82–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,131.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bully stick holder is a $1.1M/yr Amazon United States market (528K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bully stick holder market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $870K–$1.1M
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 3.3%
- Avg brand age
- 41 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
3%
- WOOF44%
- PetClan25%
- YXIRENE9%
- BoniVet9%
- Bow Wow Labs6%
- ChewEasy4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bully stick holder search terms
- bully stick holder350K/yr
- bully stick holder for small dogs33K/yr
- bully stick holder for large dogs24K/yr
- dog chew holder17K/yr
- dog bone holder16K/yr
- bully stick holder for medium dogs13K/yr
- woof bully stick holder9K/yr
- bully sticks holder9K/yr
- bully stick holder for dogs7K/yr
- dog bully stick holder7K/yr
Top bully stick holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WOOF BullySafe - Bully Stick Holder - Durable Dog Chew Holder for Safe Long-Lasting Play - Easy to Clean - No More Swallowed Ends - for Dogs 10+ lbs
WOOF$19.214.4★1,261 rev
PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes
PetClan$26.584.6★1,872 rev
PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes
PetClan$24.724.6★1,872 rev
BoniVet Bully Stick Holder for Dogs Chew Holder Prevent Choking Safety Device (Green Large)
BoniVet$21.264.5★2,089 rev
YXIRENE Bully Stick Holder - Improved Dog Treat Chew Holder Fits Various Bully Sticks Durable Safety Hold Device to Prevent Swallowed Ends and Choking Small/Blue
YXIRENE$9.894.2★310 rev
Newest
by launch date
PAWLICKO Bully Stick Holder for Dogs Steel Pin Lock Design Helps Prevent Swallowing Ends Durable Dog Chew Holder for Bully Sticks & Yak Chews Fits Small to Jumbo Chews (Bright Orange)
PAWLICKO$19.34138 rev
PetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes
PetClan$24.721,872 rev
WOOF BullySafe and Bully Sticks - Nutritious Chew Sticks for Dogs and Bully Stick Holder for Safe Long-Lasting Play - No More Swallowed Ends - 6 Sticks - 5 Pack
WOOF$31.96223 rev
Bow Wow Labs Buddy SafeFit Bully Stick Holder for Dogs - Anti Choking Device Dog Treats Holder for SafeFit Bully Sticks & Collagen Sticks Safety Device Puppy & Dog Must Haves - Small (16-30 Lbs)
Bow Wow Labs$28.297,593 rev
Bow Wow Labs Buddy SafeFit Bully Stick Holder for Dogs - Anti Choking Device Dog Treats Holder for SafeFit Bully Sticks & Collagen Sticks Safety Device Puppy & Dog Must Haves - Large (51-75 Lbs)
Bow Wow Labs$34.957,593 rev
Trending
90-day click momentumPetClan Chewise Bully Stick Holder Improved Bully Sticks Holder Ultimate Secure Heavy Duty BPA-Free Safety Device to Prevent Choking Fits Various Bully Sticks and Dog Sizes
PetClan$24.724.6★
YXIRENE Bully Stick Holder - Improved Dog Treat Chew Holder Fits Various Bully Sticks Durable Safety Hold Device to Prevent Swallowed Ends and Choking Small/Blue
YXIRENE$9.894.2★
ChewEasy Interactive Bully Stick Holder for Dogs Prevent Chocking Safety Device Long Enough Screw to Lock Seesaw Shape(Small)
ChewEasy$13.524.6★
Bow Wow Labs Buddy SafeFit Bully Stick Holder for Dogs - Anti Choking Device Dog Treats Holder for SafeFit Bully Sticks & Collagen Sticks Safety Device Puppy & Dog Must Haves - Large (51-75 Lbs)
Bow Wow Labs$34.954.3★
WOOF BullySafe - Bully Stick Holder - Durable Dog Chew Holder for Safe Long-Lasting Play - Easy to Clean - No More Swallowed Ends - for Dogs 10+ lbs
WOOF$19.214.4★
What buyers say about bully stick holder
What buyers praise and complain about, mined from review topics.What buyers love
“was chewing happily”
“They look to be well made”
“My dog loves it”
“Great value”
“This one has held up very well”
“Easy to use”
“Its very safe”
“secure with just a twist”
“This bully stick holder is strong”
“Works as advertised”
What buyers complain about
“Way too big”
“Not for aggressive chewers”
“Broke on first use”
“Super disappointing giving the price point”
“Way too heavy for my dogs”
“Almost impossible to get open”
“Only works on solid sticks”
“Not holding”
“hard as a rock”
“Wouldn't buy again as it is 50-50 that the pissel is thick enough not to move in rhr device”
Top return reasons
Common questions
- Is bully stick holder profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 12 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bully stick holder niche?
- 7 brands and 12 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bully stick holder?
- Top complaints mined from reviews: Size-Overall, Ease Of Chewing/Swallowing, Durability. The return rate is 2.7%.
- When does demand for bully stick holder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bully stick holder niche?
- Listings span $9.82–$34.95; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 2,132 reviews — the moat a new listing must climb.