Bully Rings
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -7.7% this quarter, so Bully Rings is a Maybe.
- Flapen Score
- 51 / 100Ranks 1,808 of 3,978 Pet Supplies niches · on the category median51
- Market size
- $144K/yr23K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 16 sellers
Flapen Score
Bully Rings against its category
The dotted line is the Pet Supplies average. Past it, Bully Rings is stronger. Inside it, weaker.
Market
The Bully Rings market on Amazon at a glance
Shoppers on Amazon United States searched for Bully Rings 23K times last year and spent an estimated $144K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $144Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- bully rings10K searches a year
02 · Price
A sale here is worth $39.76.
Listings sell for $39.76 on average, from $7.67 to $130.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $39.76 that is $4K to $10K a year per listing.
- Average price
- $39.76inside the $15 to $100 sweet spot
- Price range
- $7.67–$130.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Treats. It carries 3,944 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Treats
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 3,944per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Bully Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count
- Price
- $26.96
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 15y ago

Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 3 Pack - Packaging May Vary
- Price
- $23.86
- Rating
- 4.4/5
- Reviews
- 2,718
- Age
- 10y ago

Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers
- Price
- $36.40
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 5y ago

Nature Gnaws Bully Stick Rings for Dogs (5 Count) - Long Lasting for Aggressive Chewers - Natural Beef Dog Chew Bones - Rawhide Free
- Price
- $24.89
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 5y ago

Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 10 Count - Packaging May Vary
- Price
- $65.30
- Rating
- 4.4/5
- Reviews
- 2,718
- Age
- 12y ago
Trending
estimated 90-day click momentum
Bully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)
- Price
- $29.06
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Nature Gnaws Bully Stick Springs for Dogs 7-8 (6 Count) - Long Lasting for Aggressive Chewers - Natural Curly Beef Dog Chew Bones - Rawhide Free
- Price
- $19.68
- Rating
- 4.3/5
- Reviews
- 1,088
- Age
- 9y ago

Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count
- Price
- $26.96
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 15y ago

Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - Bulk 25 Pack - Packaging May Vary
- Price
- $130.44
- Rating
- 4.4/5
- Reviews
- 2,718
- Age
- 12y ago

Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack
- Price
- $59.64
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 1y ago
Newest
by launch date
Bully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)
- Price
- $29.06
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago

Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 3 Pack
- Price
- $29.93
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 1y ago

Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack
- Price
- $59.64
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 1y ago

Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers
- Price
- $36.40
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 5y ago

hotspot pets Bully Stick Rings for Dogs (5 Pack) 4 Inch Circles- Premium All Natural Long Lasting Beef Pizzle Dog Chew Treats - Low Odor Grain Free Fully Digestible Rawhide Alternative Chews
- Price
- $23.86
- Rating
- 4.1/5
- Reviews
- 768
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
6%
- Redbarn Pet Products34%
- Pawstruck24%
- Nature Gnaws11%
- Natural Farm10%
- hotspot pets9%
- Bully Bunches5%
- Open — no brand owns it (2 brands, 6%)
Demand
Bully Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.9×
Search terms
Top Bully Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bully rings10K/yr
- bully rings for dogs10K/yr
- bully ring3K/yr
Reviews and returns
What reviews say buyers love and hate about Bully Rings
We read the reviews and the return reasons for every product selling here.
“Not for Seriously Aggressive Chewers”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bully Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









