Is bully rings profitable to sell on Amazon United States?

The niche generates $144K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the bully rings niche?

8 brands and 16 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in bully rings?

Top complaints mined from reviews: Ease Of Chewing/Swallowing, Durability, Value For Money. The return rate is 0.0%.

When does demand for bully rings peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the bully rings niche?

Listings span $7.67–$130.44; the average listing price is $39.76 (sweet spot $15–$100). The average incumbent carries 3,944 reviews — the moat a new listing must climb.

bully rings

Worth a look

Shows low returns (0.0%), but soft demand (-7.7% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$39.76

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$7.67–$130.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$144K

$144K/yr · 23K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,943.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, bully rings is a $144K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

bully rings market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $119K–$159K; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 15.5%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 171 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Redbarn Pet Products34%
Pawstruck24%
Nature Gnaws11%
Natural Farm10%
hotspot pets9%
Bully Bunches5%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -7.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top bully rings search terms

bully rings10K/yr +20.3%10.5% conv.
bully rings for dogs10K/yr -26.3%12.0% conv.
bully ring3K/yr -19.9%10.2% conv.

All search terms

Top bully rings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count

Redbarn Pet Products$26.964.5★614 rev

Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 3 Pack - Packaging May Vary

Pawstruck$23.864.4★2,718 rev

Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers

Natural Farm$36.404.5★436 rev

Nature Gnaws Bully Stick Rings for Dogs (5 Count) - Long Lasting for Aggressive Chewers - Natural Beef Dog Chew Bones - Rawhide Free

Nature Gnaws$24.894.3★166 rev

Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 10 Count - Packaging May Vary

Pawstruck$65.304.4★2,718 rev

Newest

by launch date

Bully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)

Bully Bunches$29.0633 rev

4mo ago

Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 3 Pack

Pupford$29.9369 rev

1y ago

Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack

Pupford$59.6469 rev

1y ago

Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers

Natural Farm$36.40436 rev

5y ago

hotspot pets Bully Stick Rings for Dogs (5 Pack) 4 Inch Circles- Premium All Natural Long Lasting Beef Pizzle Dog Chew Treats - Low Odor Grain Free Fully Digestible Rawhide Alternative Chews

hotspot pets$23.86768 rev

5y ago

What buyers say about bully rings

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly37%

“there very pet friendly”

Ease Of Chewing/Swallowing11%

“Good for teething”

Fun/Entertainment Experience9%

“My dogs enjoy these”

Quality-Overall6%

“Excellent product”

Taste-Overall6%

“Good Snack Food”

Durability5%

“Durable”

Size-Overall4%

“perfect size”

Flavor3%

“Delicious Bone”

Soothing/Teething3%

“This product calms my teething puppy”

Smell2%

“Low smell”

What buyers complain about

Ease Of Chewing/Swallowing13%

“Not for Seriously Aggressive Chewers”

Durability11%

“Breaks into pieces too easily”

Value For Money10%

“I know they are not cheap”

Thickness10%

“The ones I always got were much thinner”

Smell9%

“They stink”

Indigestion8%

“Made my puppy have diarrhea”

Size-Overall6%

“Not for small breed puppies”

Allergies5%

“She's all black and super fluffy, so even though we were with her it still took her itching at her head for us to realize something was wrong”

Hard Feel3%

“there very hard”

Strength2%

“Breaks into pieces too easily”

Top return reasons

Size-Overall25%

Value For Money17%

Defective Material/Parts11%

Smell11%

Advertised Vs Actual Product8%

Escape Proof6%

Functionality-Overall6%

Ease Of Cleaning6%