Bully Rings
Bully Rings shows low returns (0.0%), but soft demand (-7.7% this quarter) keeps it on the watch list.
Flapen Score
Ranks 1,808 of 3,978 Pet Supplies niches · on the category median
Is Bully Rings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bully Rings is a $144K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Bully Rings: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.7% over the last 90 days and 15.5% of searches end in a purchase.
$144K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 13 products
Top Bully Rings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count
- Price
- $26.96
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 15y ago
Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 3 Pack - Packaging May Vary
- Price
- $23.86
- Rating
- 4.4/5
- Reviews
- 2,718
- Age
- 10y ago
Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers
- Price
- $36.40
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 5y ago
Nature Gnaws Bully Stick Rings for Dogs (5 Count) - Long Lasting for Aggressive Chewers - Natural Beef Dog Chew Bones - Rawhide Free
- Price
- $24.89
- Rating
- 4.3/5
- Reviews
- 166
- Age
- 5y ago
Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - 10 Count - Packaging May Vary
- Price
- $65.30
- Rating
- 4.4/5
- Reviews
- 2,718
- Age
- 12y ago
Trending
90-day click momentum
Bully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)
- Price
- $29.06
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago
Nature Gnaws Bully Stick Springs for Dogs 7-8 (6 Count) - Long Lasting for Aggressive Chewers - Natural Curly Beef Dog Chew Bones - Rawhide Free
- Price
- $19.68
- Rating
- 4.3/5
- Reviews
- 1,088
- Age
- 9y ago
Redbarn Pet Products All-Natural 4 Bully Stick Rings for Dogs - Premium Grain-Free & Rawhide-Free Single Ingredient Long Lasting Low Odor Dental Treat for Chewers - 3 Count
- Price
- $26.96
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 15y ago
Pawstruck All-Natural 4 Bully Stick Rings for Dogs - Rawhide-Free 100% Beef Single Ingredient Dental Chew Bones - Fully Digestible Low Odor - Bulk 25 Pack - Packaging May Vary
- Price
- $130.44
- Rating
- 4.4/5
- Reviews
- 2,718
- Age
- 12y ago
Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack
- Price
- $59.64
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 1y ago
Newest
by launch dateBully Bunches All Natural Bully Stick Rings - Odour Free Rawhide Free Chemical Free - Long Lasting Beef Dog Chews - Fully Digestible Treat Pack of 8 (Small Bully Stick Rings)
- Price
- $29.06
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 4mo ago
Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 3 Pack
- Price
- $29.93
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 1y ago
Pupford Bully Stick Rings for Puppies & Dogs Long-Lasting Beef Dog Chew Treats 8 Pack
- Price
- $59.64
- Rating
- 3.5/5
- Reviews
- 69
- Age
- 1y ago
Natural Farm Odor Free Bully Sticks Ring Shaped (3-4 Inch 10 Pack) - 100% Beef Chews for More Engagement & Fun Grass-Fed Non-GMO Fully Digestible - Best for Small & Medium Chewers
- Price
- $36.40
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 5y ago
hotspot pets Bully Stick Rings for Dogs (5 Pack) 4 Inch Circles- Premium All Natural Long Lasting Beef Pizzle Dog Chew Treats - Low Odor Grain Free Fully Digestible Rawhide Alternative Chews
- Price
- $23.86
- Rating
- 4.1/5
- Reviews
- 768
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
16
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Redbarn Pet Products34%
- Pawstruck24%
- Nature Gnaws11%
- Natural Farm10%
- hotspot pets9%
- Bully Bunches5%
- Open — no brand owns it (2 brands, 6%)
Bully Rings demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.9×
Top Bully Rings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bully rings10K/yr
- bully rings for dogs10K/yr
- bully ring3K/yr
What reviews say buyers love and hate about Bully Rings
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“there very pet friendly”
“Good for teething”
“My dogs enjoy these”
“Excellent product”
“Good Snack Food”
What buyers complain about
78% of reviews“Not for Seriously Aggressive Chewers”
“Breaks into pieces too easily”
“I know they are not cheap”
“The ones I always got were much thinner”
“They stink”
Bully Rings return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bully Rings questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
