bully bites
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$24.88avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$4.00–$82.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,862.88avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$55K$55K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, bully bites is a $55K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bully bites market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $62K–$75K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.9%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 2.3%
- Avg brand age
- 63 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
30%
Top 20: 68%
Open market
8%
- Jack&Pup73%
- Pawstruck6%
- Big Lu4%
- Best Bully Sticks3%
- Amazing Dog Treats3%
- Redbarn Pet Products2%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +9.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top bully bites search terms
- jack and pup11K/yr
- bully bites8K/yr
- jack & pup3K/yr
- jack and pup dog treats3K/yr
- bully bites for dogs3K/yr
Top bully bites products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jack&Pup Bully Bites (2 lb) Small Bully Sticks for Small Dogs 1-3 Inch Long-Lasting Chews for Puppies Seniors & Small Dogs
Jack&Pup$26.874.3★2,172 rev
Jack&Pup 6 Inch Bully Sticks for Dogs (5 Pack) Extra Thick Long Lasting Dog Chews Single Ingredient 100% Beef Bully Sticks for Large Dogs
Jack&Pup$19.954.4★11,831 rev
Pawstruck Natural 14 Bully Stick Bites for Small Dogs and Puppies Single Ingredient Digestible Rawhide-Free High-Protein Chew Treat Bones 8 oz Bag Packaging May Vary
Pawstruck$12.354.3★1,573 rev
Jack&Pup Beef Bones (10 Pack) Knee Cap for Dogs Long Lasting Natural Dog Bones Beef Bone Knee Caps for Large Dogs
Jack&Pup$21.924.4★1,205 rev
Jack&Pup Dried Chicken Feet Dog Treats | 100% Natural Fully Digestible Dehydrated Chicken Feet for Dogs High Protein Joint Support (20 Pack) Economical Alternative to Duck Foot and Pig Ears
Jack&Pup$15.964.3★880 rev
Newest
by launch date
Jack&Pup Bully Bites for Dogs (1 lb. Bag) Small Bully Sticks for Small Dogs 1-3 Inch Dog Chews for Puppies Seniors and Smaller Dogs
Jack&Pup$17.232,172 rev
Grillerz Bully Bits 1/2 lb Bag 8 oz All Natural Dog Treat for All Breeds Dog Chew for Healthy Teeth
Grillerz$10.8353 rev
Jack&Pup Just Sweet Potato Chews for Dogs | Single Ingredient Hypoallergenic Dog Treats | Nutritious Flavorful and All Natural Sweet Potato Dog Treats Low Fat Low Calorie Dogs Treat (14oz)
Jack&Pup$17.8637 rev
Jack&Pup 6 Bully Twists | Odor Free Bully Sticks for Dogs | Single Ingredient Dog Chew Sticks for Light Chewers | All Dog Breeds (25 Ct)
Jack&Pup$29.7416 rev
Big Lu - 2-4 Bully and Braided Bites Variety Bag - 1 lb of 100% Grass-Fed Beef Chews for All Dogs Natural Fully Digestible Long-Lasting Treats
Big Lu$19.15128 rev
Trending
90-day click momentum
Redbarn Bully Bites Dog Treat All-Natural Single-Ingredient Rawhide-Alternative Beef Chew 10-Ounce Bag (Case of 12)
Redbarn Pet Products$82.254.4★
Jack&Pup 12 Beef Trachea for Dogs | All Natural Single Ingredient Dog Treat Dog Trachea Chews | Savory and Fun Treat for Dogs (6 Pack)
Jack&Pup$14.124.5★
Jack&Pup Bully Bites for Dogs (1 lb. Bag) Small Bully Sticks for Small Dogs 1-3 Inch Dog Chews for Puppies Seniors and Smaller Dogs
Jack&Pup$17.234.3★
Redbarn Pet Products All-Natural 3-5 Bully Bites Small Chew Sticks for Dogs & Puppies - Premium Grain-Free & Rawhide-Free Single Ingredient Dental Treat - 10 oz Bag
Redbarn Pet Products$15.814.4★
Jack&Pup Beef Bones Knee Cap for Dogs Long Lasting Natural Dog Bones Beef Bone Knee Caps for Large Dogs. (2 Pack)
Jack&Pup$4.004.4★
What buyers say about bully bites
What buyers praise and complain about, mined from review topics.What buyers love
“Dog loves it”
“Great chews”
“Good size”
“Long lasting for my puppy”
“Long lasting, good quality”
“Decent price”
“FAVORITE TREAT”
“keeping her entertained”
“Furthermore, they don't have a strong odor”
“Perfect ingredients, great price”
What buyers complain about
“Smells bad”
“Very big”
“Broke in half with in 5 minutes”
“Price is a bit much”
“the package does not match the picture”
“not for super chewers”
“Quality is terrible”
“hard for small dogs”
“not near as thick as the brand I usually order”
“Gave my dog diarrhea”
Top return reasons
Common questions
- Is bully bites profitable to sell on Amazon United States?
- The niche generates $55K/yr across 57 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the bully bites niche?
- 11 brands and 14 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in bully bites?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.0%.
- When does demand for bully bites peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bully bites niche?
- Listings span $4.00–$82.25; the average listing price is $24.88 (sweet spot $15–$100). The average incumbent carries 1,863 reviews — the moat a new listing must climb.