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Breeze Litter Pellets

Maybe

An estimated 0.3% of orders come back. But demand is soft, at -8.0% this quarter, so Breeze Litter Pellets is a Maybe.

Flapen Score
61
61 / 100
Top 12% of 3,978 Pet Supplies niches · +10 vs the category median of 51
Market size
$3.6M/yr736K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
65%top-5 click share · 9 brands · 40 sellers

Flapen Score

Breeze Litter Pellets against its category

The dotted line is the Pet Supplies average. Past it, Breeze Litter Pellets is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breeze Litter Pellets market on Amazon at a glance

Shoppers on Amazon United States searched for Breeze Litter Pellets 736K times last year and spent an estimated $3.6M. The top 5 brands take 90% of clicks. Demand peaks in Jul–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
14.6%
Market size, estimated
$3.6Ma year
Peak month
July2.0× the quietest month
Top search term
breeze litter pellets316K searches a year

02 · Price

A sale here is worth $33.31.

Listings sell for $33.31 on average, from $9.38 to $77.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $33.31 that is $133K to $167K a year per listing.

Average price
$33.31inside the $15 to $100 sweet spot
Price range
$9.38–$77.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$133K–$167K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #104 within Litter & Housebreaking. It carries 1,796 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#104in Litter & Housebreaking
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
1,796per listing
Listings tracked
20

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
61 months

Products

Top Breeze Litter Pellets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

40

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • Brand 162%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Breeze Litter Pellets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Breeze Litter Pellets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breeze litter pellets316K/yr
  • tidy cats breeze pellets136K/yr
  • breeze pellets68K/yr
  • tidy cat breeze pellets25K/yr
  • breeze litter23K/yr
  • breeze cat litter pellets18K/yr
  • litter pellets for breeze system19K/yr
  • breeze cat litter14K/yr
  • purina breeze pellets15K/yr
  • purina tidy cats litter pellets17K/yr

Reviews and returns

What reviews say buyers love and hate about Breeze Litter Pellets

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
32%of negative reviews mention “Smell”
0.3%of orders come back
“You can smell the urine VERY strongly”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Breeze Litter Pellets questions

Answered from the same tracked data.