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Breeders Edge Kitten Formula

Fail

The top 5 products take 100% of clicks, so Breeders Edge Kitten Formula is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$26K/yr17K searches / yr
90-day growth
+215.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Breeders Edge Kitten Formula against its category

The dotted line is the Pet Supplies average. Past it, Breeders Edge Kitten Formula is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breeders Edge Kitten Formula market on Amazon at a glance

Shoppers on Amazon United States searched for Breeders Edge Kitten Formula 17K times last year and spent an estimated $26K. One brand takes every click. Demand peaks in Apr–May–Jun. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +215.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+215.2%
Conversion, latest week
1.6%
Market size, estimated
$26Ka year
Peak month
April6.1× the quietest month
Top search term
breeders edge kitten formula16K searches a year

02 · Price

A sale here is worth $97.58.

Listings sell for $97.58 on average, from $22.06 to $284.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 500 to 750 of them. At $97.58 that is $49K to $73K a year per listing.

Average price
$97.58inside the $15 to $100 sweet spot
Price range
$22.06–$284.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
500–750
Revenue per listing a year
$49K–$73K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #16 within Health Supplies. It carries 993 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#16in Health Supplies
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
993per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Breeders Edge Kitten Formula products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Breeders Edge Kitten Formula search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Holiday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.1×

Reviews and returns

What reviews say buyers love and hate about Breeders Edge Kitten Formula

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Thickness”
0.1%of orders come back
“Thick”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Breeders Edge Kitten Formula questions

Answered from the same tracked data.