Box Turtle Habitat
MaybeProducts sell for $63.93 on average, inside the sweet spot. But buyers convert on only 0.7% of searches, so Box Turtle Habitat is a Maybe.
- Flapen Score
- 60 / 100Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 5160
- Market size
- $65K/yr137K searches / yr
- 90-day growth
- +57.7%search demand this quarter
- Competition
- 35%top-5 click share · 40 brands · 62 sellers
Flapen Score
Box Turtle Habitat against its category
The dotted line is the Pet Supplies average. Past it, Box Turtle Habitat is stronger. Inside it, weaker.
Market
The Box Turtle Habitat market on Amazon at a glance
Shoppers on Amazon United States searched for Box Turtle Habitat 137K times last year and spent an estimated $65K. The top 5 brands take 53% of clicks. Demand peaks in May–Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +57.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- +57.7%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $65Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- turtle enclosure54K searches a year
02 · Price
A sale here is worth $63.93.
Listings sell for $63.93 on average, from $7.14 to $158.26. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $63.93 that is $0 to $6K a year per listing.
- Average price
- $63.93inside the $15 to $100 sweet spot
- Price range
- $7.14–$158.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #165 within Reptiles & Amphibians. It carries 490 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 76%
- Out of stock, average day
- 4.1%
- Average rank
- #165in Reptiles & Amphibians
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 490per listing
- Listings tracked
- 54
04 · Newcomers
6 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Box Turtle Habitat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
40 flat
Sellers
62
Top-5 brand share
53%
Top 20: 86%
Top-5 click share
35%
Top 20: 72%
Open market
43%
- Brand 115%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 57%
- Brand 65%
Demand
Box Turtle Habitat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 1.9×
Search terms
Top Box Turtle Habitat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- turtle enclosure54K/yr
- box turtle habitat40K/yr
- turtle house30K/yr
- box turtle habitat indoor5K/yr
- turtle enclosure indoor8K/yr
Reviews and returns
What reviews say buyers love and hate about Box Turtle Habitat
We read the reviews and the return reasons for every product selling here.
“It pretty big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Box Turtle Habitat questions
Answered from the same tracked data.