Is Box Turtle Food profitable to sell on Amazon United States?

Flapen scores Box Turtle Food 58 out of 100 on Amazon United States, a Maybe. Shoppers spend $136K a year across 21 tracked products. Search demand grew +87.7% in the last 90 days.

How competitive is the Box Turtle Food niche on Amazon United States?

9 brands and 41 sellers compete in Box Turtle Food on Amazon United States. The top 5 Box Turtle Food products take 63% of clicks, and the top 5 brands take 92%.

What do buyers complain about in Box Turtle Food?

Box Turtle Food buyers on Amazon United States complain most about Smell, Value For Money, and Size-Overall. An estimated 0.0% of orders come back.

What does it cost to enter the Box Turtle Food niche?

Box Turtle Food sells for $15.15 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.83 to $41.88. The average product has 1,672 reviews, the count a new listing must catch up to.

Box Turtle Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 92% of clicks, so Box Turtle Food is a Maybe.

Flapen Score: 58
58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size: $136K/yr59K searches / yr
90-day growth: +87.7%search demand this quarter
Competition: 63%top-5 click share · 9 brands · 41 sellers

Flapen Score

Box Turtle Food against its category

The dotted line is the Pet Supplies average. Past it, Box Turtle Food is stronger. Inside it, weaker.

58Maybe

This niche Category average

See the method

Market

The Box Turtle Food market on Amazon at a glance

Shoppers on Amazon United States searched for Box Turtle Food 59K times last year and spent an estimated $136K. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +87.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months: 59K
Growth, 90 days vs prior 90: +87.7%
Conversion, latest week: 15.3%
Market size, estimated: $136Ka year
Top search term: box turtle food55K searches a year

02 · Price

A sale here is worth $15.15.

Listings sell for $15.15 on average, from $3.83 to $41.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.15 that is $4K to $8K a year per listing.

Average price: $15.15inside the $15 to $100 sweet spot
Price range: $3.83–$41.88
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$8K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #216 within Reptiles & Amphibians. It carries 1,672 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 29%
Prime listings: 95%
Out of stock, average day: 2.1%
Average rank: #216in Reptiles & Amphibians
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 1,672per listing
Listings tracked: 21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top Box Turtle Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

63%

Top 20: 99%

Open market

Brand 152%
Brand 216%
Brand 313%
Brand 46%
Brand 55%
Brand 63%
Open — no brand owns it (3 brands, 5%)

Demand

Box Turtle Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Box Turtle Food

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Pet Friendly”

27%of negative reviews mention “Smell”

<0.1%of orders come back, a rate Amazon rounds to zero

“Smells weird”

A buyer, on “Smell”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Box Turtle Food questions

Answered from the same tracked data.

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