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Bow Wow Labs Bully Sticks

Fail

Demand is soft, at -69.6% this quarter, so Bow Wow Labs Bully Sticks is a Fail.

Flapen Score
41
41 / 100
Ranks 3,275 of 3,978 Pet Supplies niches · −10 vs the category median of 51
Market size
$68K/yr6K searches / yr
90-day growth
-69.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Bow Wow Labs Bully Sticks against its category

The dotted line is the Pet Supplies average. Past it, Bow Wow Labs Bully Sticks is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Wow Labs Bully Sticks market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Wow Labs Bully Sticks 6K times last year and spent an estimated $68K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 25.7% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.7% of those searches ended in a purchase. Searches in the last 90 days moved -69.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-69.6%
Conversion, latest week
25.7%
Market size, estimated
$68Ka year
Peak month
January2.5× the quietest month
Top search term
bow wow bully sticks4K searches a year

02 · Price

A sale here is worth $41.57.

Listings sell for $41.57 on average, from $23.97 to $69.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.57 that is $0 to $4K a year per listing.

Average price
$41.57inside the $15 to $100 sweet spot
Price range
$23.97–$69.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #92 within Treats. It carries 3,409 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#92in Treats
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
3,409per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Bow Wow Labs Bully Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 34%

Demand

Bow Wow Labs Bully Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Bow Wow Labs Bully Sticks

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
29%of negative reviews mention “Smell”
0.1%of orders come back
“the odor was unbearable”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bow Wow Labs Bully Sticks questions

Answered from the same tracked data.