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Bot Fly Egg Remover for Horses

Fail

Shoppers spend an estimated $35K a year here, so Bot Fly Egg Remover for Horses is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$35K/yr14K searches / yr
90-day growth
-20.3%search demand this quarter
Competition
79%top-5 click share · 9 brands · 49 sellers

Flapen Score

Bot Fly Egg Remover for Horses against its category

The dotted line is the Pet Supplies average. Past it, Bot Fly Egg Remover for Horses is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bot Fly Egg Remover for Horses market on Amazon at a glance

Shoppers on Amazon United States searched for Bot Fly Egg Remover for Horses 14K times last year and spent an estimated $35K. The top 5 brands take 79% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 21.4% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
21.4%
Market size, estimated
$35Ka year
Top search term
bot fly egg remover for horses8K searches a year

02 · Price

A sale here is worth $11.74.

Listings sell for $11.74 on average, from $4.48 to $23.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $11.74 that is $3K to $6K a year per listing.

Average price
$11.74under the $15 to $100 sweet spot
Price range
$4.48–$23.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #174 within Horses. It carries 322 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#174in Horses
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
322per listing
Listings tracked
9

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Bot Fly Egg Remover for Horses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

49

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

15%

  • Brand 140%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 15%)

Demand

Bot Fly Egg Remover for Horses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26NovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 21.0× · 10 of 12 months tracked

Search terms

Top Bot Fly Egg Remover for Horses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bot fly egg remover for horses8K/yr
  • bot knife horses3K/yr
  • bot fly knife for horses3K/yr

Reviews and returns

What reviews say buyers love and hate about Bot Fly Egg Remover for Horses

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Grip”
15%of negative reviews mention “Value For Money”
0.4%of orders come back
“It could be better for the price - returned”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bot Fly Egg Remover for Horses questions

Answered from the same tracked data.