Bonz
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Bonz is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $953K/yr288K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 223 sellers
Flapen Score
Bonz against its category
The dotted line is the Pet Supplies average. Past it, Bonz is stronger. Inside it, weaker.
Market
The Bonz market on Amazon at a glance
Shoppers on Amazon United States searched for Bonz 288K times last year and spent an estimated $953K. All 5 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $953K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $953Ka year
- Top search term
- nubz dog treats110K searches a year
02 · Price
A sale here is worth $25.30.
Listings sell for $25.30 on average, from $6.83 to $59.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $25.30 that is $38K to $51K a year per listing.
- Average price
- $25.30inside the $15 to $100 sweet spot
- Price range
- $6.83–$59.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $38K–$51K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Treats. It carries 2,414 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #289in Treats
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,414per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Bonz products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Real Chicken Flavor - These Dog Bones for Small Dogs Have an Irresistible Taste that Beats Standard Dental Treats for Dogs with Authentic Chicken Flavor Dogs Crave
- Price
- $25.39
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 2y ago

Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Chicken Flavor Breath Freshener Large Bones For Dogs Over 30 lbs. (18 Count)
- Price
- $23.72
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 15y ago

Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Chicken Flavor Breath Freshener Large Bones For Dogs Over 30 lbs. (40 Count)
- Price
- $37.96
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 4y ago

Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Peanut Butter Flavor Breath Freshener Large Bones for Dogs Over 30 lbs. (18 Count)
- Price
- $23.50
- Rating
- 4.8/5
- Reviews
- 191
- Age
- 2y ago

Real Chicken Flavor - These dog bones for small dogs have an irresistible taste that beats standard dental treats for dogs with authentic chicken flavor dogs crave
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 4y ago
Trending
estimated 90-day click momentum
Nylabone Nubz Natural Dog Chew Treats for Large Dogs Long Lasting Chew Bones Made in the USA Chicken & Peanut Butter Flavor Dog Treats for Dogs Over 30 lbs. (36 Count)
- Price
- $32.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1mo ago

Busy Purina Busy Made in USA Facilities Small Breed Dog Bones Mini - 12 ct. Pouch
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 4,969
- Age
- 14y ago

JerkFit NUBS Finger Caddies Pair (Black Medium) - Durable Thumb and Finger Sleeves to Prevent Golf Blisters - Comfortable Golf Glove and Finger Tape Alternative for Thumb and Finger Protection
- Price
- $11.96
- Rating
- 4.2/5
- Reviews
- 1,012
- Age
- 8y ago

Purina Busy Bone Adult Toy Breed Dog Chew Bone Treats Tiny - 30 ct. Pouch
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 11,504
- Age
- 9y ago

Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Peanut Butter Flavor Breath Freshener Large Bones for Dogs Over 30 lbs. (18 Count)
- Price
- $23.50
- Rating
- 4.8/5
- Reviews
- 191
- Age
- 2y ago
Newest
by launch date
Nylabone Nubz Natural Dog Chew Treats for Large Dogs Long Lasting Chew Bones Made in the USA Chicken & Peanut Butter Flavor Dog Treats for Dogs Over 30 lbs. (36 Count)
- Price
- $32.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1mo ago

Natural Nubz Edible Dog Chews Value Pack of 66 Chews. Total (3 x 22 ct Bags)
- Price
- $59.80
- Rating
- 4.9/5
- Reviews
- 62
- Age
- 10mo ago

Nylabone Nubz Flavor Bursts Natural Dog Chew Treats for Small Dogs Long Lasting Chew Bones Made in the USA Grain-Free Dog Treats Bacon & Cheese Flavor for Dogs Over 30 lbs. (7 Count)
- Price
- $14.88
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago

Nylabone Nubz Flavor Bursts Natural Dog Chews for Small Dogs Long Lasting Chew Bones Made in the USA Grain-Free Dog Treats Bacon & Cheese Flavor for Dogs Up to 25 lbs. (36 Count)
- Price
- $28.73
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago

Real Chicken Flavor - These Dog Bones for Small Dogs Have an Irresistible Taste that Beats Standard Dental Treats for Dogs with Authentic Chicken Flavor Dogs Crave
- Price
- $25.39
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
223
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
0%
- Nylabone89%
- Purina Busy5%
- Nylabonee Products.3%
- JerkFit2%
- Generic1%
Demand
Bonz search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bonz search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nubz dog treats110K/yr
- nubz48K/yr
- nubs dog treats large16K/yr
- nub15K/yr
- busy bones tiny9K/yr
- nubz dog chews10K/yr
- nubs12K/yr
- natural nubz edible dog chews9K/yr
- nubs dog treats16K/yr
- nylabone nubz8K/yr
Reviews and returns
What reviews say buyers love and hate about Bonz
We read the reviews and the return reasons for every product selling here.
“kind of pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bonz questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









