bonz
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.30avg listing price — sweet spot $15–$100
Price range
Great$6.83–$59.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$953K$953K/yr · 288K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,414.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bonz is a $953K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
bonz market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 13.1%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 42%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
223
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
0%
- Nylabone89%
- Purina Busy5%
- Nylabonee Products.3%
- JerkFit2%
- Generic1%
Demand
Weekly Amazon search volume, last 18 weeks — -1.3% search growth over the last 90 days.Top bonz search terms
- nubz dog treats110K/yr
- nubz48K/yr
- nubs dog treats large16K/yr
- nub15K/yr
- busy bones tiny9K/yr
- nubz dog chews10K/yr
- nubs12K/yr
- natural nubz edible dog chews9K/yr
- nubs dog treats16K/yr
- nylabone nubz8K/yr
Top bonz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Real Chicken Flavor - These Dog Bones for Small Dogs Have an Irresistible Taste that Beats Standard Dental Treats for Dogs with Authentic Chicken Flavor Dogs Crave
Nylabone$25.394.6★1,706 rev
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Chicken Flavor Breath Freshener Large Bones For Dogs Over 30 lbs. (18 Count)
Nylabone$23.724.6★1,563 rev
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Chicken Flavor Breath Freshener Large Bones For Dogs Over 30 lbs. (40 Count)
Nylabone$37.964.6★1,563 rev
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Peanut Butter Flavor Breath Freshener Large Bones for Dogs Over 30 lbs. (18 Count)
Nylabone$23.504.8★191 rev
Real Chicken Flavor - These dog bones for small dogs have an irresistible taste that beats standard dental treats for dogs with authentic chicken flavor dogs crave
Nylabone$26.814.6★1,706 rev
Newest
by launch date
Nylabone Nubz Natural Dog Chew Treats for Large Dogs Long Lasting Chew Bones Made in the USA Chicken & Peanut Butter Flavor Dog Treats for Dogs Over 30 lbs. (36 Count)
Nylabone$32.965 rev
Natural Nubz Edible Dog Chews Value Pack of 66 Chews. Total (3 x 22 ct Bags)
Generic$59.8062 rev
Nylabone Nubz Flavor Bursts Natural Dog Chew Treats for Small Dogs Long Lasting Chew Bones Made in the USA Grain-Free Dog Treats Bacon & Cheese Flavor for Dogs Over 30 lbs. (7 Count)
Nylabone$14.8862 rev
Nylabone Nubz Flavor Bursts Natural Dog Chews for Small Dogs Long Lasting Chew Bones Made in the USA Grain-Free Dog Treats Bacon & Cheese Flavor for Dogs Up to 25 lbs. (36 Count)
Nylabone$28.7367 rev
Real Chicken Flavor - These Dog Bones for Small Dogs Have an Irresistible Taste that Beats Standard Dental Treats for Dogs with Authentic Chicken Flavor Dogs Crave
Nylabone$25.391,706 rev
Trending
90-day click momentumNylabone Nubz Natural Dog Chew Treats for Large Dogs Long Lasting Chew Bones Made in the USA Chicken & Peanut Butter Flavor Dog Treats for Dogs Over 30 lbs. (36 Count)
Nylabone$32.965.0★
Busy Purina Busy Made in USA Facilities Small Breed Dog Bones Mini - 12 ct. Pouch
Purina Busy$8.984.6★
JerkFit NUBS Finger Caddies Pair (Black Medium) - Durable Thumb and Finger Sleeves to Prevent Golf Blisters - Comfortable Golf Glove and Finger Tape Alternative for Thumb and Finger Protection
JerkFit$11.964.2★
Purina Busy Bone Adult Toy Breed Dog Chew Bone Treats Tiny - 30 ct. Pouch
Purina Busy$9.154.7★
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Peanut Butter Flavor Breath Freshener Large Bones for Dogs Over 30 lbs. (18 Count)
Nylabone$23.504.8★
What buyers say about bonz
What buyers praise and complain about, mined from review topics.What buyers love
“Dog approved”
“Good value”
“Great Treat”
“Fun Chew Treats”
“Quality and Affordable dog treats”
“Great size”
“They enjoy the treats”
“loves the flavor”
“Fresh and easy to chew”
“sturdiness are good without a strong yucky smell”
What buyers complain about
“kind of pricey”
“Extremely small”
“Very easy to break in half”
“Misleading description”
“Too big for my small dog to chew”
“I am also concerned about the freshness since the bag was ripped”
“Very hard”
“Rough on intestinal tract”
“they feel like they are made out of plastic”
“Buy these elsewhere, terrible quality”
Top return reasons
Common questions
- Is bonz profitable to sell on Amazon United States?
- The niche generates $953K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the bonz niche?
- 5 brands and 223 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bonz?
- Top complaints mined from reviews: Value For Money, Size-Overall, Durability. The return rate is 0.0%.
- What does it cost to enter the bonz niche?
- Listings span $6.83–$59.80; the average listing price is $25.30 (sweet spot $15–$100). The average incumbent carries 2,414 reviews — the moat a new listing must climb.