Bonz
Bonz shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Is Bonz profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Bonz is a $953K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Bonz: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -1.3% over the last 90 days and 13.1% of searches end in a purchase.
$953K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Bonz products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Real Chicken Flavor - These Dog Bones for Small Dogs Have an Irresistible Taste that Beats Standard Dental Treats for Dogs with Authentic Chicken Flavor Dogs Crave
- Price
- $25.39
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 2y ago
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Chicken Flavor Breath Freshener Large Bones For Dogs Over 30 lbs. (18 Count)
- Price
- $23.72
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 15y ago
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Chicken Flavor Breath Freshener Large Bones For Dogs Over 30 lbs. (40 Count)
- Price
- $37.96
- Rating
- 4.6/5
- Reviews
- 1,563
- Age
- 4y ago
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Peanut Butter Flavor Breath Freshener Large Bones for Dogs Over 30 lbs. (18 Count)
- Price
- $23.50
- Rating
- 4.8/5
- Reviews
- 191
- Age
- 2y ago
Real Chicken Flavor - These dog bones for small dogs have an irresistible taste that beats standard dental treats for dogs with authentic chicken flavor dogs crave
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 4y ago
Trending
90-day click momentum
Nylabone Nubz Natural Dog Chew Treats for Large Dogs Long Lasting Chew Bones Made in the USA Chicken & Peanut Butter Flavor Dog Treats for Dogs Over 30 lbs. (36 Count)
- Price
- $32.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1mo ago
Busy Purina Busy Made in USA Facilities Small Breed Dog Bones Mini - 12 ct. Pouch
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 4,969
- Age
- 14y ago
JerkFit NUBS Finger Caddies Pair (Black Medium) - Durable Thumb and Finger Sleeves to Prevent Golf Blisters - Comfortable Golf Glove and Finger Tape Alternative for Thumb and Finger Protection
- Price
- $11.96
- Rating
- 4.2/5
- Reviews
- 1,012
- Age
- 8y ago
Purina Busy Bone Adult Toy Breed Dog Chew Bone Treats Tiny - 30 ct. Pouch
- Price
- $9.15
- Rating
- 4.7/5
- Reviews
- 11,504
- Age
- 9y ago
Nylabone Nubz Natural Dog Treats Long Lasting Chew Bones Made in the USA Peanut Butter Flavor Breath Freshener Large Bones for Dogs Over 30 lbs. (18 Count)
- Price
- $23.50
- Rating
- 4.8/5
- Reviews
- 191
- Age
- 2y ago
Newest
by launch dateNylabone Nubz Natural Dog Chew Treats for Large Dogs Long Lasting Chew Bones Made in the USA Chicken & Peanut Butter Flavor Dog Treats for Dogs Over 30 lbs. (36 Count)
- Price
- $32.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1mo ago
Natural Nubz Edible Dog Chews Value Pack of 66 Chews. Total (3 x 22 ct Bags)
- Price
- $59.80
- Rating
- 4.9/5
- Reviews
- 62
- Age
- 10mo ago
Nylabone Nubz Flavor Bursts Natural Dog Chew Treats for Small Dogs Long Lasting Chew Bones Made in the USA Grain-Free Dog Treats Bacon & Cheese Flavor for Dogs Over 30 lbs. (7 Count)
- Price
- $14.88
- Rating
- 4.7/5
- Reviews
- 62
- Age
- 1y ago
Nylabone Nubz Flavor Bursts Natural Dog Chews for Small Dogs Long Lasting Chew Bones Made in the USA Grain-Free Dog Treats Bacon & Cheese Flavor for Dogs Up to 25 lbs. (36 Count)
- Price
- $28.73
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 1y ago
Real Chicken Flavor - These Dog Bones for Small Dogs Have an Irresistible Taste that Beats Standard Dental Treats for Dogs with Authentic Chicken Flavor Dogs Crave
- Price
- $25.39
- Rating
- 4.6/5
- Reviews
- 1,706
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 rising
Sellers
223
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
0%
- Nylabone89%
- Purina Busy5%
- Nylabonee Products.3%
- JerkFit2%
- Generic1%
Bonz demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Bonz search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nubz dog treats110K/yr
- nubz48K/yr
- nubs dog treats large16K/yr
- nub15K/yr
- busy bones tiny9K/yr
- nubz dog chews10K/yr
- nubs12K/yr
- natural nubz edible dog chews9K/yr
- nubs dog treats16K/yr
- nylabone nubz8K/yr
What reviews say buyers love and hate about Bonz
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Dog approved”
“Good value”
“Great Treat”
“Fun Chew Treats”
“Quality and Affordable dog treats”
What buyers complain about
72% of reviews“kind of pricey”
“Extremely small”
“Very easy to break in half”
“Misleading description”
“Too big for my small dog to chew”
Bonz return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bonz questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
