Bonz
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Bonz is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 5155
- Market size
- $953K/yr288K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 57%top-5 click share · 5 brands · 223 sellers
Flapen Score
Bonz against its category
The dotted line is the Pet Supplies average. Past it, Bonz is stronger. Inside it, weaker.
Market
The Bonz market on Amazon at a glance
Shoppers on Amazon United States searched for Bonz 288K times last year and spent an estimated $953K. All 5 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $953K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 13.1%
- Market size, estimated
- $953Ka year
- Top search term
- nubz dog treats110K searches a year
02 · Price
A sale here is worth $25.30.
Listings sell for $25.30 on average, from $6.83 to $59.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $25.30 that is $38K to $51K a year per listing.
- Average price
- $25.30inside the $15 to $100 sweet spot
- Price range
- $6.83–$59.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $38K–$51K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Treats. It carries 2,414 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 71%
- Out of stock, average day
- 0.0%
- Average rank
- #289in Treats
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,414per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Bonz products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
223
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
0%
- Brand 189%
- Brand 25%
- Brand 33%
- Brand 42%
- Brand 51%
Demand
Bonz search demand
Weekly searches over the year. Pick a range.
Search terms
Top Bonz search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nubz dog treats110K/yr
- nubz48K/yr
- nubs dog treats large16K/yr
- nub15K/yr
- busy bones tiny9K/yr
- nubz dog chews10K/yr
- nubs12K/yr
- natural nubz edible dog chews9K/yr
- nubs dog treats16K/yr
- nylabone nubz8K/yr
Reviews and returns
What reviews say buyers love and hate about Bonz
We read the reviews and the return reasons for every product selling here.
“kind of pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bonz questions
Answered from the same tracked data.









