Is bone it up dog treat making kit profitable to sell on Amazon United States?

The niche generates $17K/yr across 7 tracked products. 90-day search growth is -18.3%. Flapen's verdict: Skip it (34/100).

How competitive is the bone it up dog treat making kit niche?

6 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bone it up dog treat making kit?

Top complaints mined from reviews: Strength, Size-Overall, Allergies. The return rate is 1.0%.

When does demand for bone it up dog treat making kit peak?

Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the bone it up dog treat making kit niche?

Listings span $6.66–$29.64; the average listing price is $19.14 (sweet spot $15–$100). The average incumbent carries 1,006 reviews — the moat a new listing must climb.

bone it up dog treat making kit

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 6% kills the launch gate

Avg price

Great$19.14

avg listing price — sweet spot $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.66–$29.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,006.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad$17K

$17K/yr · 15K searches

According to Flapen's Amazon United States niche tracking, bone it up dog treat making kit is a $17K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

bone it up dog treat making kit market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $10K–$14K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 5.8%
Avg BSR: #1,537
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 9.6%
Avg brand age: 45 months
Avg seller age: 122 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

BoneItUp51%
RUGVOMWM31%
King Arthur7%
DASH5%
ZOKLU4%
YIGWANG3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top bone it up dog treat making kit search terms

dog treat making kit6K/yr -18.6%3.1% conv.
dog treat kit3K/yr -14.9%2.6% conv.
bone it up dog treat making kit3K/yr +17.2%5.0% conv.
homemade dog treats kit2K/yr -48.5%3.0% conv.
bone it up754/yr -1.8%5.6% conv.
boneitup homemade dog treats kit395/yr +25.5%6.8% conv.
bone it up homemade dog treats kit26/yr +16.7%0.0% conv.

All search terms

Top bone it up dog treat making kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BoneItUp Dog Treat Making Kit All-in-One DIY Cookie Set with Reusable 4 Silicone Dog Treat Molds 3 Cutters 10 Recipes & Gift Bags Make Healthy Homemade Treats for Dogs

BoneItUp$29.644.6★766 rev

123 Pcs Homemade Dog Treat Molds & Cutters Including 2 Silicone Dog Molds 5+12 Cookie Cutters 4 Recipe Cards 50 Treat Bags & 50 Gold Twist Ties

RUGVOMWM$23.374.7★485 rev

King Arthur Dog Biscuit Mix Pumpkin & Apple Homemade Dog Treats 12oz

King Arthur$9.594.6★607 rev

RUGVOMWM Homemade Silicone Dog Treat Molds - Dog Treat Cookie Cutters - Dog Treat CRecipes Food Grade Silicone Molds for Candy and Dog Ice Cubs - Set of 15 Purple

RUGVOMWM$23.714.7★81 rev

Dash Express Dog Treat Maker - DIY Bone-Shaped Treats - Personalized Dog Gifts - Easy to Clean - 8 Bones White

DASH$21.204.4★3,268 rev

Newest

by launch date

RUGVOMWM Homemade Silicone Dog Treat Molds - Dog Treat Cookie Cutters - Dog Treat CRecipes Food Grade Silicone Molds for Candy and Dog Ice Cubs - Set of 15 Purple

RUGVOMWM$23.7181 rev

2y ago

123 Pcs Homemade Dog Treat Molds & Cutters Including 2 Silicone Dog Molds 5+12 Cookie Cutters 4 Recipe Cards 50 Treat Bags & 50 Gold Twist Ties

RUGVOMWM$23.37485 rev

2y ago

BoneItUp Dog Treat Making Kit All-in-One DIY Cookie Set with Reusable 4 Silicone Dog Treat Molds 3 Cutters 10 Recipes & Gift Bags Make Healthy Homemade Treats for Dogs

BoneItUp$29.64766 rev

3y ago

King Arthur Dog Biscuit Mix Pumpkin & Apple Homemade Dog Treats 12oz

King Arthur$9.59607 rev

4y ago

2 Pcs Dog Treat Molds Silicone Frozen Dog Treat Molds for Baking and Freezing with Bone & Puppy Paw Shapes Easy Release Non-Stick Molds for Peanut Butter Yogurt Broth Ice & Homemade Snacks

ZOKLU$6.661,284 rev

5y ago

What buyers say about bone it up dog treat making kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to use”

Quality-Overall13%

“it looks really well made”

Ease Of Cleaning11%

“clean up is a breeze”

Size-Overall8%

“perfect treat size”

Pet Friendly6%

“Dogs love this”

Fun/Entertainment Experience5%

“It was a fun family activity”

Baking4%

“Makes cute little treats”

Time Taken3%

“They freeze fast which works good at our house”

Gifting Purpose3%

“Perfect for gift”

Ingredients-Overall3%

“with the ingredients of pumpkin”

What buyers complain about

Strength15%

“Kind of flimsy”

Size-Overall14%

“Smaller than expected”

Allergies12%

“I previously had a dachshund with multiple food allergies”

Durability9%

“all broke on me”

Product Condition6%

“I received a used one”

Color6%

“Only wish I could have gotten better colors”

Quality-Overall6%

“The quality of this is like a play dough”

Value For Money6%

“Overpriced mix”

Thickness6%

“very thin and floppy”

Ease Of Cleaning6%

“Cleaning is a night mare”

Top return reasons

Size-Overall52%

Strength9%

Advertised Vs Actual Product8%

Value For Money5%

Quality-Overall4%

Heating4%

Functionality-Overall3%

Material Quality2%

Ease Of Cleaning2%

Leak-Proof2%

Common questions

Is bone it up dog treat making kit profitable to sell on Amazon United States?: The niche generates $17K/yr across 7 tracked products. 90-day search growth is -18.3%. Flapen's verdict: Skip it (34/100).
How competitive is the bone it up dog treat making kit niche?: 6 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in bone it up dog treat making kit?: Top complaints mined from reviews: Strength, Size-Overall, Allergies. The return rate is 1.0%.
When does demand for bone it up dog treat making kit peak?: Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
What does it cost to enter the bone it up dog treat making kit niche?: Listings span $6.66–$29.64; the average listing price is $19.14 (sweet spot $15–$100). The average incumbent carries 1,006 reviews — the moat a new listing must climb.