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Bone Broth Powder for Dogs

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -7.9% this quarter, so Bone Broth Powder for Dogs is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$222K/yr135K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
71%top-5 click share · 10 brands · 495 sellers

Flapen Score

Bone Broth Powder for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Bone Broth Powder for Dogs is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bone Broth Powder for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Bone Broth Powder for Dogs 135K times last year and spent an estimated $222K. The top 5 brands take 87% of clicks. Demand peaks in Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
8.0%
Market size, estimated
$222Ka year
Peak month
July2.0× the quietest month
Top search term
bone broth powder for dogs34K searches a year

02 · Price

A sale here is worth $20.58.

Listings sell for $20.58 on average, from $8.23 to $37.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $20.58 that is $15K to $21K a year per listing.

Average price
$20.58inside the $15 to $100 sweet spot
Price range
$8.23–$37.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Food. It carries 1,774 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#48in Food
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,774per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Bone Broth Powder for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

495

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 144%
  • Brand 227%
  • Brand 38%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Bone Broth Powder for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Bone Broth Powder for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bone broth powder for dogs34K/yr
  • dog bone broth powder22K/yr
  • native pet bone broth22K/yr
  • honest kitchen bone broth for dogs16K/yr
  • bone broth for dogs powder7K/yr
  • native pet bone broth for dogs6K/yr
  • dog broth powder6K/yr
  • honest kitchen bone broth4K/yr
  • powdered bone broth for dogs5K/yr
  • the honest kitchen bone broth5K/yr

Reviews and returns

What reviews say buyers love and hate about Bone Broth Powder for Dogs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Pet Friendly”
30%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad smell”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bone Broth Powder for Dogs questions

Answered from the same tracked data.