bone broth powder for dogs
Worth a lookShows low returns (0.0%), but soft demand (-7.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$20.58avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$8.23–$37.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,773.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$222K$222K/yr · 135K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bone broth powder for dogs is a $222K/yr Amazon United States market (135K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
bone broth powder for dogs market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $206K–$257K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 8.0%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
495
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Native Pet44%
- The Honest Kitchen27%
- Nature's Diet8%
- Wild Acre4%
- Zammex4%
- Brutus Bone Broth3%
- Open — no brand owns it (4 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top bone broth powder for dogs search terms
- bone broth powder for dogs34K/yr
- dog bone broth powder22K/yr
- native pet bone broth22K/yr
- honest kitchen bone broth for dogs16K/yr
- bone broth for dogs powder7K/yr
- native pet bone broth for dogs6K/yr
- dog broth powder6K/yr
- honest kitchen bone broth4K/yr
- powdered bone broth for dogs5K/yr
- the honest kitchen bone broth5K/yr
Top bone broth powder for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Native Pet Bone Broth for Dogs - Made with Real Beef Bone Broth Dog Food Toppers for Picky Eaters - Provides Extra Hydration & Nutrition for Joint Strength Immunity & Heart Health-48 Scoops
Native Pet$18.604.5★3,593 rev
The Honest Kitchen Human Grade Daily Boosts Instant Beef Bone Broth with Turmeric for Dogs 3.6 Ounces
The Honest Kitchen$11.914.5★4,476 rev
Native Pet Bone Broth for Dogs and Cats - Made with Real Beef Bone Broth Dog Food Toppers for Picky Eaters - Provides Extra Hydration & Nutrition for Joint Strength Immunity & Heart Health-96 Scoops
Native Pet$32.414.5★3,593 rev
Native Pet Bone Broth for Dogs and Cats - Chicken Bone Broth Powder Dog Food Toppers for Picky Eaters - Provides Extra Nutrition for Joint Strength Immune Support & Heart Health - 48 Scoops
Native Pet$23.594.4★3,093 rev
Natures Diet Pet Bone Broth Protein Powder with Pumpkin Fish Oil and Turmeric (Beef 16 oz = 159 Servings)
Nature's Diet$19.884.3★1,091 rev
Newest
by launch date
OKKBI Beef Bone Broth for Dogs - All-Natural Food Topper for Picky Eaters - Powder Supplement for Joint Health Digestion & Hydration 10.5oz
OKKÖBI$12.35194 rev
Zammex Grass-Fed Beef Bone Broth Protein Powder for Dogs & Cats - Joint & Bone Support Gut Health & Immune Support Healthy Fur Enhancer Pet Food Topper for Dry & Wet Food 10.58oz
Zammex$20.33538 rev
Beef Organ Bone Broth Meal Topper for Dogs - 100% Grass Fed Veterinarian Approved Non-GMO by Brothhh - Supports Immunity Joint & Heart Health Vision & Vitality - No Fillers - Pet Supplement
brothhh$24.83136 rev
Fidos Grass-Fed Beef Bone Broth for Dogs 7oz with 91% Protein - Picky Eaters Human Grade Bone Broth Powder for Dogs - Made in USA - No Preservatives - Supports Joints + Gut Health - 60 Scoops
Fido's$20.68463 rev
Wild Acre Premium Beef Bone Broth for Dogs High Protein + Collagen Enhanced with Mushroom Blend for Strong Bones Joint Flexibility Digestive Comfort and Immune Support - Natural Dog Food Topper
Wild Acre$19.711,100 rev
Trending
90-day click momentumBeef Organ Bone Broth Meal Topper for Dogs - 100% Grass Fed Veterinarian Approved Non-GMO by Brothhh - Supports Immunity Joint & Heart Health Vision & Vitality - No Fillers - Pet Supplement
brothhh$24.834.6★
Stella & Chewys Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch
Stella & Chewy's$8.234.3★
Brutus Broth Dog Food Topper - Instant Bone Broth Powder for Adult Dogs - Supports Hip and Joint Function - Human-Grade Quality Serve Dry or Wet - Beef Flavor 3.5 oz (Pack of 1)
Brutus Bone Broth$18.244.6★
Wild Acre Premium Beef Bone Broth for Dogs High Protein + Collagen Enhanced with Mushroom Blend for Strong Bones Joint Flexibility Digestive Comfort and Immune Support - Natural Dog Food Topper
Wild Acre$19.714.5★
The Honest Kitchen Human Grade Bone Broth POUR OVERS Wet Toppers for Dogs (12 Pack) 5.5 oz - Beef Stew
The Honest Kitchen$29.034.3★
What buyers say about bone broth powder for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Dog Approved”
“my dogs love the taste”
“High quality supplement”
“Very Convenient”
“Worth the money”
“Clean ingredients”
“It adds more flavor”
“Theres no noticeable scent”
“Easy addition to dry food”
“The added benefits make it worth it as well; she seems more playful and energized”
What buyers complain about
“Bad smell”
“Causes diarrhea”
“for some reason didnt taste good to the dogs”
“Its a little pricey”
“My dogs don't like the flavor”
“False advertisement”
“Difficult to use”
“the scooper is significantly larger”
“then poor quality control”
“I personally no ginger recommend this product”
Top return reasons
Common questions
- Is bone broth powder for dogs profitable to sell on Amazon United States?
- The niche generates $222K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the bone broth powder for dogs niche?
- 10 brands and 495 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in bone broth powder for dogs?
- Top complaints mined from reviews: Smell, Indigestion, Taste-Overall. The return rate is 0.0%.
- When does demand for bone broth powder for dogs peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the bone broth powder for dogs niche?
- Listings span $8.23–$37.16; the average listing price is $20.58 (sweet spot $15–$100). The average incumbent carries 1,774 reviews — the moat a new listing must climb.