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Bone Broth for Dogs

Bone Broth for Dogs clears our launch bar: a $2.2M/yr market growing +3.6% this quarter with returns at 0.0%.

Flapen Score

62
Launch it

Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51

Market size 95Growth 30Conversion 88Competition 40Returns 100Price range 78Avg price 88Brand share 25Review moat 55Quality gap 53
This niche Category average · 3,978 niches

Is Bone Broth for Dogs profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bone Broth for Dogs is a $2.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 90% of demand. Verdict: Launch it — 62/100.

Bone Broth for Dogs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +3.6% over the last 90 days and 10.2% of searches end in a purchase.

$2.2M

revenue / yr

Units sold / yr125K
Search volume / yr+3.6%1.1M
Conversion rate10.2%
Avg price$20.05

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 549
Top-5 product click share61%
Open market10%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,286

Top Bone Broth for Dogs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$224K$448K$673K$897K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

549

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • Brutus Bone Broth34%
  • Stella & Chewy's31%
  • Native Pet10%
  • The Honest Kitchen8%
  • Caru7%
  • Wild Acre4%
  • Open — no brand owns it (4 brands, 6%)

Bone Broth for Dogs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR10.2%Products19Brands10Top 5 Brands90%OOS Rate4.2%Rating4.4★Reviews1,286Avg BSR#17,058
25K15KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Bone Broth for Dogs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bone broth for dogs420K/yr
  • dog bone broth179K/yr
  • brutus bone broth for dogs113K/yr
  • dog broth89K/yr
  • broth for dogs50K/yr
  • beef broth for dogs34K/yr
  • beef bone broth for dogs28K/yr
  • brutus bone broth29K/yr
  • dog safe bone broth23K/yr
  • dog broth for dry food23K/yr

What reviews say buyers love and hate about Bone Broth for Dogs

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Pet Friendly36%

Dogs enjoy it

Quality-Overall10%

Great quality, easy open container with scoop

Taste-Overall9%

Makes a great topper for taste variety

Value For Money7%

Worth the money

Ingredients-Overall6%

Clean ingredients

What buyers complain about

72% of reviews
Smell28%

Bad smell

Indigestion12%

Vomiting and diarrhea

Value For Money10%

Waste of money for me

Taste-Overall7%

Per my dog: it does not taste or smell good

Flavor4%

My dogs don't like the flavor

Bone Broth for Dogs return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
16%
2Flavor
10%
3Ingredients-Overall
8%
4Taste-Overall
7%
5Size-Overall
7%

Common Bone Broth for Dogs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bone Broth for Dogs 62/100 on Amazon United States — Launch it. The niche generates $2.2M/yr across 19 tracked products. Search demand moved +3.6% over the last 90 days.
Search demand for Bone Broth for Dogs on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.