bone broth for dogs
Launch itA $2.2M/yr market growing +3.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 1.1M searches
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Price range
Great$4.96–$51.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,286.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bone broth for dogs is a $2.2M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 90% of demand. Verdict: Launch it — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
bone broth for dogs market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 10.2%
- Avg BSR
- #17,058
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 4.2%
- Avg brand age
- 63 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
549
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
6%
- Brutus Bone Broth34%
- Stella & Chewy's31%
- Native Pet10%
- The Honest Kitchen8%
- Caru7%
- Wild Acre4%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top bone broth for dogs search terms
- bone broth for dogs420K/yr
- dog bone broth179K/yr
- brutus bone broth for dogs113K/yr
- dog broth89K/yr
- broth for dogs50K/yr
- beef broth for dogs34K/yr
- beef bone broth for dogs28K/yr
- brutus bone broth29K/yr
- dog safe bone broth23K/yr
- dog broth for dry food23K/yr
Top bone broth for dogs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stella & Chewys Human-Grade Grass-Fed Beef Bone Broth for Dogs - Joint & Gut Health Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch
Stella & Chewy's$8.234.3★1,718 rev
Brutus Bone Broth Liquid for Dogs | All Natural | Made in USA | Glucosamine & Chondroitin for Healthy Joints | Human Grade Ingredients | Hydrating Dog Food Topper Gravy & Treat (Beef & Pork)
Brutus Bone Broth$20.154.6★439 rev
Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious
Brutus Bone Broth$19.834.7★380 rev
Native Pet Bone Broth for Dogs - Made with Real Beef Bone Broth Dog Food Toppers for Picky Eaters - Provides Extra Hydration & Nutrition for Joint Strength Immunity & Heart Health-48 Scoops
Native Pet$18.604.5★3,593 rev
Caru - Daily Dish Beef Bone Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack
Caru$4.964.2★1,169 rev
Newest
by launch date
Brutus Broth Beef Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Beef Bone Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats
Brutus Bone Broth$6.6426 rev
Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats
Brutus Bone Broth$6.7026 rev
Brutus Beef Bone Broth for Dogs - All Natural Dog Bone Broth with LiquidChondroitin Glucosamine & Turmeric - Human Grade Dog Food Toppers for Picky Eaters - Tasty & Nutritious 16.9oz (Pack of 6)
Brutus Bone Broth$40.40105 rev
Brutus Bone Broth Liquid for Dogs | All Natural | Made in USA | Glucosamine & Chondroitin for Healthy Joints | Human Grade Ingredients | Hydrating Dog Food Topper Gravy & Treat (Beef & Pork)
Brutus Bone Broth$20.15439 rev
Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious
Brutus Bone Broth$19.83380 rev
Trending
90-day click momentumBrutus Broth Beef Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Beef Bone Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats
Brutus Bone Broth$6.644.3★
Brutus Beef Bone Broth for Dogs - All Natural Dog Bone Broth with LiquidChondroitin Glucosamine & Turmeric - Human Grade Dog Food Toppers for Picky Eaters - Tasty & Nutritious 16.9oz (Pack of 6)
Brutus Bone Broth$40.404.6★
Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats
Brutus Bone Broth$6.704.3★
Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious
Brutus Bone Broth$19.834.7★
Brutus Broth Dog Food Topper - Instant Bone Broth Powder for Adult Dogs - Supports Hip and Joint Function - Human-Grade Quality Serve Dry or Wet - Beef Flavor 3.5 oz (Pack of 1)
Brutus Bone Broth$18.244.6★
What buyers say about bone broth for dogs
What buyers praise and complain about, mined from review topics.What buyers love
“Dogs enjoy it”
“Great quality, easy open container with scoop”
“Makes a great topper for taste variety”
“Worth the money”
“Clean ingredients”
“Very Convenient”
“It adds more flavor”
“Great on dry food”
“Theres no noticeable scent”
“Its so easy to use just scoop it onto food”
What buyers complain about
“Bad smell”
“Vomiting and diarrhea”
“Waste of money for me”
“Per my dog: it does not taste or smell good”
“My dogs don't like the flavor”
“Wrong Information”
“Difficult to use”
“then poor quality control”
“Ingredients changed”
“the scooper is significantly larger”
Top return reasons
Common questions
- Is bone broth for dogs profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 19 tracked products. 90-day search growth is +3.6%. Flapen's verdict: Launch it (62/100).
- How competitive is the bone broth for dogs niche?
- 10 brands and 549 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in bone broth for dogs?
- Top complaints mined from reviews: Smell, Indigestion, Value For Money. The return rate is 0.0%.
- When does demand for bone broth for dogs peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the bone broth for dogs niche?
- Listings span $4.96–$51.07; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 1,286 reviews — the moat a new listing must climb.