Is Bone Broth for Dogs profitable to sell on Amazon United States?

Flapen scores Bone Broth for Dogs 62 out of 100 on Amazon United States, a Maybe. Shoppers spend $2.2M a year across 19 tracked products. Search demand grew +3.6% in the last 90 days.

How competitive is the Bone Broth for Dogs niche on Amazon United States?

10 brands and 549 sellers compete in Bone Broth for Dogs on Amazon United States. The top 5 Bone Broth for Dogs products take 61% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Bone Broth for Dogs?

Bone Broth for Dogs buyers on Amazon United States complain most about Smell, Indigestion, and Value For Money. An estimated 0.0% of orders come back.

When does demand for Bone Broth for Dogs peak?

Search demand for Bone Broth for Dogs on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Bone Broth for Dogs niche?

Bone Broth for Dogs sells for $20.05 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $4.96 to $51.07. The average product has 1,286 reviews, the count a new listing must catch up to.

Bone Broth for Dogs

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 90% of clicks, so Bone Broth for Dogs is a Maybe.

Flapen Score: 62
62 / 100Top 10% of 3,978 Pet Supplies niches · +11 vs the category median of 51
Market size: $2.2M/yr1.1M searches / yr
90-day growth: +3.6%search demand this quarter
Competition: 61%top-5 click share · 10 brands · 549 sellers

Flapen Score

Bone Broth for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Bone Broth for Dogs is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Bone Broth for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Bone Broth for Dogs 1.1M times last year and spent an estimated $2.2M. The top 5 brands take 90% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: +3.6%
Conversion, latest week: 10.2%
Market size, estimated: $2.2Ma year
Peak month: July1.3× the quietest month
Top search term: bone broth for dogs420K searches a year

02 · Price

A sale here is worth $20.05.

Listings sell for $20.05 on average, from $4.96 to $51.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At $20.05 that is $100K to $120K a year per listing.

Average price: $20.05inside the $15 to $100 sweet spot
Price range: $4.96–$51.07
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 100K–125K
Units per listing a year: 5,000–6,000
Revenue per listing a year: $100K–$120K
Returns: 0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #17,058 within Food. It carries 1,286 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 4.2%
Average rank: #17,058in Food
Average rating: 4.43 starsAmazon United States average 4.42 stars
Average reviews: 1,286per listing
Listings tracked: 19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Bone Broth for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

549

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Brand 134%
Brand 231%
Brand 310%
Brand 48%
Brand 57%
Brand 64%
Open — no brand owns it (4 brands, 6%)

Demand

Bone Broth for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Bone Broth for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bone broth for dogs420K/yr -0.9%8.6% conv.
dog bone broth179K/yr +4.0%9.5% conv.
brutus bone broth for dogs113K/yr +9.4%6.9% conv.
dog broth89K/yr +9.7%8.9% conv.
broth for dogs50K/yr -1.0%6.2% conv.
beef broth for dogs34K/yr +10.7%8.7% conv.
beef bone broth for dogs28K/yr +7.4%7.4% conv.
brutus bone broth29K/yr +11.5%5.5% conv.
dog safe bone broth23K/yr -16.4%9.1% conv.
dog broth for dry food23K/yr +6.1%5.4% conv.

Reviews and returns

What reviews say buyers love and hate about Bone Broth for Dogs

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Pet Friendly”

28%of negative reviews mention “Smell”

<0.1%of orders come back, a rate Amazon rounds to zero

“Bad smell”

A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Bone Broth for Dogs questions

Answered from the same tracked data.

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