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Blueberry Dog Treats

brand-locked demand (top 5 brands take 100% of clicks) — Blueberry Dog Treats doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51

Market size 41Growth 31Conversion 100Competition 4Returns 100Price range 0Avg price 21Brand share 0Review moat 24Quality gap 23
This niche Category average · 3,978 niches

Is Blueberry Dog Treats profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Blueberry Dog Treats is a $215K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 36/100.

Blueberry Dog Treats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.6% over the last 90 days and 25.9% of searches end in a purchase.

$215K

revenue / yr

Units sold / yr40K
Search volume / yr+4.6%109K
Conversion rate25.9%
Avg price$7.61

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 30
Top-5 product click share95%
Open market0%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement33%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews6,739

Top Blueberry Dog Treats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

$0$32K$64K$97K$129K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Nutro91%
  • Shameless Pets5%
  • Fruitables5%
  • Open — no brand owns it (0%)

Blueberry Dog Treats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR25.9%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews6,739Avg BSR#47
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Top Blueberry Dog Treats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nutro dog treats45K/yr
  • blueberry dog treats33K/yr
  • nutro crunchy dog treats11K/yr
  • dog treats blueberry6K/yr
  • blueberry treats for dogs4K/yr
  • nutro blueberry dog treats2K/yr
  • dog blueberry treats3K/yr
  • nutro crunchy dog treats mixed berry2K/yr
  • nutro treats2K/yr

What reviews say buyers love and hate about Blueberry Dog Treats

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Pet Friendly31%

My Dog really likes this

Smell16%

Smelled great

Taste-Overall11%

My dogs love these treats

Size-Overall7%

Great size

Value For Money7%

Very affordable

What buyers complain about

69% of reviews
Smell19%

They smell like chemicals I dont know what the smell is

Hard Feel13%

Not Soft

Allergies7%

as our pup is allergic

Taste-Overall6%

Dogs wouldn't even taste them

Size-Overall6%

size too big for a small dog

Blueberry Dog Treats return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

24%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Hard Feel
29%
2Size-Overall
24%
3Ease Of Chewing/Swallowing
18%
4Value For Money
12%
5Taste-Overall
6%

Common Blueberry Dog Treats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Blueberry Dog Treats 36/100 on Amazon United States — Skip it. The niche generates $215K/yr across 6 tracked products. Search demand moved +4.6% over the last 90 days.
Search demand for Blueberry Dog Treats on Amazon United States peaks in Jun–Jul–Aug, where the busiest month runs 3.7× the quietest.