Blue Buffalo Lamb and Brown Rice
Blue Buffalo Lamb and Brown Rice shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Is Blue Buffalo Lamb and Brown Rice profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Blue Buffalo Lamb and Brown Rice is a $492K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug. Verdict: Worth a look — 60/100.
Blue Buffalo Lamb and Brown Rice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.1% over the last 90 days and 9.9% of searches end in a purchase.
$492K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 52 products
Top Blue Buffalo Lamb and Brown Rice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.
- Price
- $16.15
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 5y ago
Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 30 lbs.
- Price
- $66.07
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 17y ago
Evangers Heritage Classic Beef Dog Food 12 Count 12.5 oz Each Grain & Gluten Free Single-Source Protein Kosher Qualified & Endorsed by Chicago Rabbinical Council
- Price
- $28.02
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 21y ago
Evangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious
- Price
- $23.98
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 12mo ago
Evangers Heritage Classic Lamb & Rice Dinner Dog Food 12 Count 12.5 oz Each Gluten & Grain Free Complete Balanced Diet for All Life Stages Wet Dog Food
- Price
- $27.33
- Rating
- 4.3/5
- Reviews
- 473
- Age
- 15y ago
Trending
90-day click momentum
Evangers Heritage Classics for Dogs Variety Pack 6 Count 12.5 oz
- Price
- $23.93
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 12mo ago
Evangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious
- Price
- $23.98
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 12mo ago
Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Nutrient-Rich & Balanced
- Price
- $40.11
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef with Chicken & Liver Lamb & Rice Chicken & Rice Grain-Free Recipes Balanced & Nutritious
- Price
- $40.90
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.
- Price
- $16.15
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 5y ago
Newest
by launch dateEvangers Heritage Classics for Dogs Variety Pack 2 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Balanced & Nutritious
- Price
- $23.98
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 12mo ago
Evangers Heritage Classics for Dogs Variety Pack 6 Count 12.5 oz
- Price
- $23.93
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 12mo ago
Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef & Bacon Beef with Chicken & Cooked Chicken Grain-Free Recipes Nutrient-Rich & Balanced
- Price
- $40.11
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Evangers Heritage Classics for Dogs Variety Pack 4 Count Each 12.5 oz Beef with Chicken & Liver Lamb & Rice Chicken & Rice Grain-Free Recipes Balanced & Nutritious
- Price
- $40.90
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 1y ago
Blue Buffalo Life Protection Formula Lamb & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 5 lbs.
- Price
- $16.15
- Rating
- 4.7/5
- Reviews
- 7,309
- Age
- 5y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
7 rising
Sellers
82
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
36%
Top 20: 72%
Open market
1%
- Evanger's57%
- Blue Buffalo38%
- IAMS1%
- Purina ONE1%
- Natural Balance1%
- Cesar1%
- Open — no brand owns it (1 brand, 1%)
Blue Buffalo Lamb and Brown Rice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 1.5×
Top Blue Buffalo Lamb and Brown Rice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- evangers canned dog food51K/yr
- lamb wet dog food16K/yr
- evangers dog food14K/yr
- blue buffalo dog food lamb10K/yr
- blue buffalo lamb8K/yr
- evangers wet dog food10K/yr
- evangers8K/yr
- blue buffalo lamb and brown rice9K/yr
- lamb dog food wet5K/yr
- blue buffalo lamb dog food6K/yr
What reviews say buyers love and hate about Blue Buffalo Lamb and Brown Rice
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Dog loves it”
“Quality is superb”
“My dogs actually like the food”
“well worth the money”
“Apparently has great flavor”
What buyers complain about
67% of reviews“Its a bit too expensive”
“They have food allergies. and are just picky jerks”
“some reason too long of diarrhea”
“False advertising I definitely should have read the bag prior to purchase”
“it does have an odor to it”
Blue Buffalo Lamb and Brown Rice return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Blue Buffalo Lamb and Brown Rice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
