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Blind Dog Halo

Fail

An estimated 8.5% of orders come back, so Blind Dog Halo is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$110K/yr192K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
21%top-5 click share · 13 brands · 19 sellers

Flapen Score

Blind Dog Halo against its category

The dotted line is the Pet Supplies average. Past it, Blind Dog Halo is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blind Dog Halo market on Amazon at a glance

Shoppers on Amazon United States searched for Blind Dog Halo 192K times last year and spent an estimated $110K. The top 5 brands take 91% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
1.2%
Market size, estimated
$110Ka year
Peak month
December1.6× the quietest month
Top search term
blind dog halo74K searches a year

02 · Price

A sale here is worth $47.73.

Listings sell for $47.73 on average, from $13.82 to $509.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $47.73 that is $0 to $5K a year per listing.

Average price
$47.73inside the $15 to $100 sweet spot
Price range
$13.82–$509.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 38.4% of listings are out of stock. The average listing ranks #695 within Collars, Harnesses & Leashes. It carries 350 reviews at 3.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
38.4%
Average rank
#695in Collars, Harnesses & Leashes
Average rating
3.65 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
69

04 · Newcomers

1 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
38
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Blind Dog Halo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

19

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

21%

Top 20: 54%

Open market

7%

  • Brand 154%
  • Brand 222%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (7 brands, 7%)

Demand

Blind Dog Halo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Blind Dog Halo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blind dog halo74K/yr
  • blind dog harness23K/yr
  • dog halo for blind dogs23K/yr
  • halo for blind dogs16K/yr
  • dog halo15K/yr
  • blind dog bumper10K/yr
  • dog halo collar5K/yr
  • muffins halo for blind dogs5K/yr
  • dog helmet for blind dogs5K/yr
  • halo for blind dogs small5K/yr

Reviews and returns

What reviews say buyers love and hate about Blind Dog Halo

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Too short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Blind Dog Halo questions

Answered from the same tracked data.