blank dog tags
Worth a lookShows low returns (0.1%), but a small market ($67K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Good$4.86–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,197.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, blank dog tags is a $67K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
blank dog tags market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Launch success
- 0%
- 0 of 6 new (360d)
- Conversion rate
- 4.1%
- Avg BSR
- #323
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
32
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
45%
Top 20: 84%
Open market
42%
- INKNOTE17%
- JIAKAI12%
- PARAOR10%
- Yinkin8%
- Roowest6%
- Elesunory5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top blank dog tags search terms
- blank dog tags24K/yr
- blank dog tags for engraving16K/yr
- dog tag blanks13K/yr
- dog tags bulk9K/yr
- dog tag blanks for laser engraving6K/yr
- dog tag blank4K/yr
- blank dog tag5K/yr
- dog tags blank4K/yr
- bulk dog tags4K/yr
- aluminum dog tags3K/yr
Top blank dog tags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
JIAKAI 20 Pcs 38MM Blank Bone Shape Pet ID Double Sided Blank Tag Dog Cat Pet Name Phone Number ID Tag Charm PersonalizedRandom Colors
JIAKAI$6.274.6★1,024 rev
140pcs Pet ID Tag Set with 40pcs Colourful Blank Dog Tags Double Sided Aluminum Cat ID Tags80pcs Stainless Steel Key Rings and 20pcs Pendants for Dogs Cats Pets Name Phone Number Craft Tag
PARAOR$15.334.5★484 rev
INKNOTE 30 PCS 2 X 1inch Stamping Blank Dog Metal Tags Aluminum Label Pendants Shield Shape with 30 Chain Necklaces Hip Hop Style Pet Name Number Mark Personalized DIY Craft Silvery
INKNOTE$9.964.5★163 rev
INKNOTE 30 PCS 2 X 1inch Stamping Blank Dog Metal Tags Aluminum Label Pendants Shield Shape with 30 Chain Necklaces Hip Hop Style Pet Name Number Mark Personalized DIY Craft Black
INKNOTE$9.974.5★163 rev
Yinkin 200 Pcs Personalized Military Dog Tags Set Including 100 Pcs Aluminum Blank Dog Tags for Engraving 100 Ball Steel Chain Rectangle Metal Blank Stamping Label for DIY Craft(Black)
Yinkin$38.104.6★453 rev
Newest
by launch date
200Pcs Military Dog Tag Set 100pcs Personalized Dog Tags Aluminum Blank for Engraving 100pcs Stainless Steel Chain Ball Rectangle Metal Stamping Label for DIY Crafts Pet ID Keychains Gift (Multicolor)
baklean$37.7229 rev
200Pcs Military Dog Tag Set 100pcs Personalized Dog Tags Aluminum Blank for Engraving 100pcs Stainless Steel Chain Ball Rectangle Metal Stamping Label for DIY Crafts Pet ID Keychains Gift (Black)
baklean$38.2729 rev
GBACHOOSE 100 Pack Anodized Aluminum Blank Dog Tags for Engraving Colorful Rectangle Metal Stamping Blanks with Hole 1.9x1.2 inch Pet ID Tag Keychain Blanks for Laser Engraving DIY Crafts
GBACHOOSE$22.307 rev
OMTech Keychain Blank Set 20pc Dog Tag Set with 10 Silver & 10 Black Stainless Steel Rectangular Stamping Blanks for Laser Engraving Engravable Name Tags with Rings for DIY Luggage Backpack More
OMTech$22.206 rev
Blank Military Dog Tags Set with 24 & 4.5 Stainless Steel Ball Chains - Durable T304 Stainless Steel ID Tags for Crafts DIY Engraving Pets Backpacks & Everyday Wear
BD Supply$6.985 rev
Trending
90-day click momentum200Pcs Military Dog Tag Set 100pcs Personalized Dog Tags Aluminum Blank for Engraving 100pcs Stainless Steel Chain Ball Rectangle Metal Stamping Label for DIY Crafts Pet ID Keychains Gift (Multicolor)
baklean$37.724.7★
200Pcs Military Dog Tag Set 100pcs Personalized Dog Tags Aluminum Blank for Engraving 100pcs Stainless Steel Chain Ball Rectangle Metal Stamping Label for DIY Crafts Pet ID Keychains Gift (Black)
baklean$38.274.7★
Blank Military Dog Tags Set with 24 & 4.5 Stainless Steel Ball Chains - Durable T304 Stainless Steel ID Tags for Crafts DIY Engraving Pets Backpacks & Everyday Wear
BD Supply$6.985.0★
GBACHOOSE 100 Pack Anodized Aluminum Blank Dog Tags for Engraving Colorful Rectangle Metal Stamping Blanks with Hole 1.9x1.2 inch Pet ID Tag Keychain Blanks for Laser Engraving DIY Crafts
GBACHOOSE$22.304.1★
Elesunory 100 Pcs Military Dog Tags Set 50 Pcs Aluminum Blank Dog Tags 50 Pcs Iron Necklace Chain Engraved for Pets Perfect for DIY Decorative Craft Pet ID Tags Silver
Elesunory$19.904.8★
What buyers say about blank dog tags
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Better than I expected”
“Very affordable”
“accurate size”
“durable material”
“the color is accurate”
“Easy to use”
“The design is stylish”
“Not flimsy”
“perfect for your pets”
What buyers complain about
“Size matters”
“Break easily”
“These are cheap”
“False advertising for sure”
“Metal is not that thick”
“They were a bit heavier than I thought”
“now its lost its color”
“Flimsy”
“No way to use it right away”
“It cost half the price as in the pet store”
Top return reasons
Common questions
- Is blank dog tags profitable to sell on Amazon United States?
- The niche generates $67K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the blank dog tags niche?
- 29 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in blank dog tags?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.1%.
- When does demand for blank dog tags peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the blank dog tags niche?
- Listings span $4.86–$38.27; the average listing price is $17.92 (sweet spot $15–$100). The average incumbent carries 5,198 reviews — the moat a new listing must climb.