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Black Dog Bed

Fail

Shoppers spend an estimated $45K a year here, so Black Dog Bed is a Fail.

Flapen Score
46
46 / 100
Ranks 2,652 of 3,978 Pet Supplies niches · −5 vs the category median of 51
Market size
$45K/yr78K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
36%top-5 click share · 20 brands · 27 sellers

Flapen Score

Black Dog Bed against its category

The dotted line is the Pet Supplies average. Past it, Black Dog Bed is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Dog Bed market on Amazon at a glance

Shoppers on Amazon United States searched for Black Dog Bed 78K times last year and spent an estimated $45K. The top 5 brands take 73% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
1.9%
Market size, estimated
$45Ka year
Peak month
November1.3× the quietest month
Top search term
black dog bed56K searches a year

02 · Price

A sale here is worth $30.40.

Listings sell for $30.40 on average, from $9.62 to $54.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.40 that is $0 to $3K a year per listing.

Average price
$30.40inside the $15 to $100 sweet spot
Price range
$9.62–$54.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #108 within Beds & Furniture. It carries 6,757 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#108in Beds & Furniture
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
6,757per listing
Listings tracked
47

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
29 months

Products

Top Black Dog Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

27

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

23%

  • Brand 127%
  • Brand 222%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Black Dog Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Black Dog Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black dog bed56K/yr
  • dog bed black15K/yr
  • black and white dog bed7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Dog Bed

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Wrong sizing”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Dog Bed questions

Answered from the same tracked data.