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Black Aquarium Sand

Maybe

Products sell for $17.86 on average, inside the sweet spot. But demand is soft, at -4.2% this quarter, so Black Aquarium Sand is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$239K/yr230K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
59%top-5 click share · 16 brands · 49 sellers

Flapen Score

Black Aquarium Sand against its category

The dotted line is the Pet Supplies average. Past it, Black Aquarium Sand is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Aquarium Sand market on Amazon at a glance

Shoppers on Amazon United States searched for Black Aquarium Sand 230K times last year and spent an estimated $239K. The top 5 brands take 76% of clicks. Demand peaks in May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $239K a year.

Searches, last 12 months
230K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
5.8%
Market size, estimated
$239Ka year
Peak month
May1.7× the quietest month
Top search term
black sand78K searches a year

02 · Price

A sale here is worth $17.86.

Listings sell for $17.86 on average, from $6.51 to $59.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $17.86 that is $13K to $18K a year per listing.

Average price
$17.86inside the $15 to $100 sweet spot
Price range
$6.51–$59.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$18K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #58 within Fish & Aquatic Pets. It carries 2,587 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
0.4%
Average rank
#58in Fish & Aquatic Pets
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,587per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Black Aquarium Sand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

19%

  • Brand 155%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Black Aquarium Sand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Black Aquarium Sand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black sand78K/yr
  • black aquarium sand70K/yr
  • black sand for aquarium28K/yr
  • black substrate for aquarium9K/yr
  • black sand for fish tank7K/yr
  • aquarium sand black8K/yr
  • aquarium black sand7K/yr
  • black aquarium substrate7K/yr
  • black sand aquarium6K/yr
  • black fish tank sand4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Aquarium Sand

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Color”
1.7%of orders come back
“Not all black”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Aquarium Sand questions

Answered from the same tracked data.