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Black Aquarium Gravel

Fail

Demand is soft, at -15.4% this quarter, so Black Aquarium Gravel is a Fail.

Flapen Score
39
39 / 100
Ranks 3,439 of 3,978 Pet Supplies niches · −12 vs the category median of 51
Market size
$91K/yr129K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
68%top-5 click share · 11 brands · 24 sellers

Flapen Score

Black Aquarium Gravel against its category

The dotted line is the Pet Supplies average. Past it, Black Aquarium Gravel is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Aquarium Gravel market on Amazon at a glance

Shoppers on Amazon United States searched for Black Aquarium Gravel 129K times last year and spent an estimated $91K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
5.1%
Market size, estimated
$91Ka year
Peak month
January1.8× the quietest month
Top search term
black aquarium gravel39K searches a year

02 · Price

A sale here is worth $13.87.

Listings sell for $13.87 on average, from $5.54 to $34.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $13.87 that is $3K to $7K a year per listing.

Average price
$13.87under the $15 to $100 sweet spot
Price range
$5.54–$34.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Fish & Aquatic Pets. It carries 2,563 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#72in Fish & Aquatic Pets
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,563per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Black Aquarium Gravel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • Brand 141%
  • Brand 230%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Black Aquarium Gravel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Black Aquarium Gravel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black aquarium gravel39K/yr
  • black gravel for fish tank18K/yr
  • black fish tank gravel14K/yr
  • black gravel10K/yr
  • black aquarium rocks11K/yr
  • aquarium gravel black12K/yr
  • black rocks for fish tank8K/yr
  • aquarium black gravel5K/yr
  • black gravel for aquarium4K/yr
  • black fish tank rocks4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Aquarium Gravel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
21%of negative reviews mention “Color”
2.4%of orders come back
“Loses color”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Black Aquarium Gravel questions

Answered from the same tracked data.