Is bite n brush profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 11 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -53.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the bite n brush niche?

4 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bite n brush?

Top complaints mined from reviews: Durability, Value For Money, Ease Of Chewing/Swallowing. The return rate is 0.1%.

When does demand for bite n brush peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.5× the quietest.

What does it cost to enter the bite n brush niche?

Listings span $10.46–$34.49; the average listing price is $21.01 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

bite n brush

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 6% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Market size

Great$1.9M

$1.9M/yr · 599K searches

Avg price

Great$21.01

avg listing price — sweet spot $15–$100

Price range

Great$10.46–$34.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good563.82

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-53.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bite n brush is a $1.9M/yr Amazon United States market (599K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

bite n brush market data

Units sold / yr: 30K–40K; avg 4,000–5,000/product
Revenue / yr: $630K–$840K; units × avg price
Launch success: 50%; 3 of 6 new (360d)
Conversion rate: 14.7%
Avg BSR: #314
Page quality: 0%
Prime: 73%
Sponsored: 91%
Out of stock: 6.7%
Avg brand age: 52 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

WOOF76%
Generic19%
Eternalyme3%
ZongniYiT2%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -53.2% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Open Trend

Top bite n brush search terms

bite n brush139K/yr -56.0%7.5% conv.
woof bite and brush128K/yr -60.9%7.5% conv.
woof dental refills27K/yr +1.4%22.4% conv.
woof dental chew toy54K/yr -45.8%7.6% conv.
bite and brush29K/yr -25.5%8.0% conv.
bite n brush dental refills13K/yr +4.3%28.6% conv.
woof dental13K/yr +1.9%8.7% conv.
woof bite n brush17K/yr -28.2%7.1% conv.
bite n brush dental toy33K/yr -77.4%5.5% conv.
bite and brush dental toy68K/yr -87.0%5.4% conv.

All search terms

Top bite n brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - 18 Refills - Chicken

WOOF$14.654.5★1,730 rev

WOOF The Bite n Brush - Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Toy for Gentle Chewers - Small

WOOF$19.873.0★201 rev

WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - 36 Refills - Chicken - 2 Pack

WOOF$27.724.5★1,730 rev

Woof Bite n Brush Dog Dental Toy Size Small

Generic$32.533.9★95 rev

Woof Bark & Brush Dog Dental Toy Large Durable Bite & Brush Chew Toothbrush for Teeth Cleaning Gum Massage Dental Care & Enrichment

Generic$34.493.5★59 rev

Newest

by launch date

Bite and Brush Dog Chew ToyStuffable Rubber Puppy Teething Toy with Bristles for Teeth Cleaning Tough Interactive Small Dog Toy Keeps Them Busy Perfect for Teething & Training (Upgraded 3.0 - Pink)

ZongniYiT$10.4667 rev

4mo ago

Eternalyme Bite and Brush Puppy Teething Toys for Cleaning Teeth Dog chew Toys Stuffable Dog Toy for Extended Playtime Dog Dental Chew Toy for Small & Medium Breeds(3 Pack)

Eternalyme$17.3390 rev

4mo ago

WOOF - Bite n Brush Refills Treats for the Dog Toothbrush Toy - Scrub Plaque and Tartar from Your Dogs Teeth and Mouth - Dog Dental Sticks - Approximately 18 Refills - Beef

WOOF$14.961,730 rev

6mo ago

Woof Bite and Brush Large Size Dog Toothbrush Refill Dental Care

Generic$19.3518 rev

8mo ago

Woof Bite n Brush Dog Dental Toy Size Small

Generic$32.5395 rev

10mo ago

What buyers say about bite n brush

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly33%

“Dog loves it”

Ease Of Chewing/Swallowing9%

“Great chew”

Soothing/Teething6%

“Cleans her teeth”

Quality-Overall5%

“Woof items are super well made”

Ease Of Cleaning5%

“helps keep teeth clean”

Fun/Entertainment Experience5%

“Keeps her occupied for a while”

Durability5%

“These are very durable”

Ease Of Use4%

“Easy to use”

Taste-Overall4%

“Good taste”

Breathability3%

“no bad breath”

What buyers complain about

Durability26%

“Fell apart”

Value For Money14%

“just really pricey”

Ease Of Chewing/Swallowing9%

“Not for chewers”

Size-Overall7%

“Too big”

Quality-Overall4%

“Too expensive for the quality”

Breathability4%

“My dogs breath is terrible”

Ease Of Use2%

“Unable to use”

Allergies2%

“Perhaps hes allergic to one of the ingredients”

Strength2%

“Not sturdy”

Hard Feel2%

“Hard as a rock”

Top return reasons

Size-Overall36%

Durability13%

Advertised Vs Actual Product12%

Defective Material/Parts4%

Functionality-Overall4%

Material Quality4%

Value For Money4%

Ease Of Chewing/Swallowing3%