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Bird Vitamins

Fail

Shoppers spend an estimated $60K a year here, so Bird Vitamins is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$60K/yr47K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
63%top-5 click share · 12 brands · 26 sellers

Flapen Score

Bird Vitamins against its category

The dotted line is the Pet Supplies average. Past it, Bird Vitamins is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Vitamins 47K times last year and spent an estimated $60K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
8.8%
Market size, estimated
$60Ka year
Peak month
January1.4× the quietest month
Top search term
bird vitamins17K searches a year

02 · Price

A sale here is worth $14.34.

Listings sell for $14.34 on average, from $2.44 to $32.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.34 that is $1K to $4K a year per listing.

Average price
$14.34under the $15 to $100 sweet spot
Price range
$2.44–$32.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Birds. It carries 1,641 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Birds
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,641per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Bird Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

  • Brand 140%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Bird Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bird Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird vitamins17K/yr
  • bird health supplies6K/yr
  • bird vitamins for water9K/yr
  • bird vitamins and supplements5K/yr
  • parrot vitamins5K/yr
  • parakeet vitamins5K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Vitamins

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“Not worth the price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bird Vitamins questions

Answered from the same tracked data.