bird vitamins
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.34avg listing price — sweet spot $15–$100
Price range
Good$2.44–$32.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,641.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, bird vitamins is a $60K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
bird vitamins market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $57K–$72K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 8.8%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
26
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
21%
- Kordon40%
- Lafeber's11%
- UnRuffledRx8%
- HARI7%
- The Missing Link7%
- Nekton6%
Demand
Weekly Amazon search volume, last 50 weeks — -8.6% search growth over the last 90 days.Top bird vitamins search terms
- bird vitamins17K/yr
- bird health supplies6K/yr
- bird vitamins for water9K/yr
- bird vitamins and supplements5K/yr
- parrot vitamins5K/yr
- parakeet vitamins5K/yr
Top bird vitamins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin
Kordon$9.474.7★3,131 rev
Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz
Lafeber's$17.024.6★703 rev
OASIS #80058 Vita Drops for Big Birds 2 oz.
Kordon$14.454.5★679 rev
The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz
The Missing Link$12.194.6★1,539 rev
VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce
VITOFARMA$17.544.5★118 rev
Newest
by launch dateVITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce
VITOFARMA$17.54118 rev
Hari Mineral Block for Birds with Dried Vegetables Calcium Supplement Bird Treat
HARI$2.97698 rev
Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz
Morning Bird$11.54872 rev
Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds
Wild Harvest$2.76940 rev
UnRuffledRx Bird Calcium Plus with Magnesium and D3 Dissolves Clear and Tasteless in Water Supports Bone Muscle Feather and Egg Health 45 Servings Made in FDA-Registered USA Facility
UnRuffledRx$23.62792 rev
Trending
90-day click momentumThe Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz
The Missing Link$12.194.6★
Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds
Wild Harvest$2.764.7★
Hari Hagen Prime Parrot Vitamin Mineral and Amino Acid Supplement for Seed Eating Birds 1.1 oz
HARI$14.814.5★
OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin
Kordon$9.474.7★
OASIS #80058 Vita Drops for Big Birds 2 oz.
Kordon$14.454.5★
What buyers say about bird vitamins
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Birds love it”
“Good treat mixture”
“As advertised”
“Price is excellent”
“their eyes brighter”
“Easy to use”
“This treat is very fresh, smells ok, & comes in a convenient ziplock packaged bag”
“its durable”
“Good flavor evidently”
What buyers complain about
“Not worth the price”
“Small”
“this was also cloudy yellow”
“It had bad smell with blk specks in it”
“The silicic acid is another horrible additive this brand added which leads to bacterial growth in water”
“Luckily, there was a little bit of their old food left”
“he wont even look at it or taste it”
“It is limited in its use”
“They need to chew on thing”
“What I received looked nothing like the picture shown in the listing”
Top return reasons
Common questions
- Is bird vitamins profitable to sell on Amazon United States?
- The niche generates $60K/yr across 16 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the bird vitamins niche?
- 12 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in bird vitamins?
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 0.1%.
- What does it cost to enter the bird vitamins niche?
- Listings span $2.44–$32.95; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 1,641 reviews — the moat a new listing must climb.