How competitive is the Bird Vitamins niche on Amazon United States?

12 brands and 26 sellers compete in Bird Vitamins on Amazon United States. The top 5 Bird Vitamins products take 63% of clicks and its top 5 brands hold 72% of demand.

What does it cost to enter the Bird Vitamins niche?

Bird Vitamins sells for $14.34 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $2.44–$32.95. The average incumbent carries 1,641 reviews — the moat a new listing must climb.

Bird Vitamins

a small market ($60K/yr) — Bird Vitamins doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51

This niche Category average · 3,978 niches

Is Bird Vitamins profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bird Vitamins is a $60K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.

Bird Vitamins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 8.8% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr5K

Search volume / yr-8.6%47K

Conversion rate8.8%

Avg price$14.34

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers12 · 26

Top-5 product click share63%

Open market28%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Bird Vitamins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OASIS #80257 Vita Drops for Small Birds 2- ounce liquid multivitamin

Price: $9.47
Rating: 4.7/5
Reviews: 3,131
Age: 16y ago

Lafebers Avi-Era Powdered Bird Vitamin 1.25 oz

Price: $17.02
Rating: 4.6/5
Reviews: 703
Age: 22y ago

OASIS #80058 Vita Drops for Big Birds 2 oz.

Price: $14.45
Rating: 4.5/5
Reviews: 679
Age: 16y ago

The Missing Link Avian Color & Shine Superfood Supplement Powder for Captive Birds - Flaxseed Yucca Kelp Phytonutrients & Protein - Supports Energy Plumage Digestive & Immune Health - 3.5oz

Price: $12.19
Rating: 4.6/5
Reviews: 1,539
Age: 21y ago

VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce

Price: $17.54
Rating: 4.5/5
Reviews: 118
Age: 2y ago

Newest

by launch date

VITOFARMA Multi-Vitamin for Birds High-Potency Vitamin & Mineral Supplement for Pet Birds 2.0 Ounce

Price: $17.54
Rating: 4.5/5
Reviews: 118
Age: 2y ago

Hari Mineral Block for Birds with Dried Vegetables Calcium Supplement Bird Treat

Price: $2.97
Rating: 4.5/5
Reviews: 698
Age: 4y ago

Morning Bird Calcium Plus Liquid for Birds Calcium Supplement with Vitamins and Minerals for Strong Eggshells Healthy Bones - Support Growth Breeding and Wellness for All Birds 2 Fl Oz

Price: $11.54
Rating: 4.6/5
Reviews: 872
Age: 4y ago

Wild Harvest Healthy Benefits Molting Supplement 7.5 Oz. for All Birds

Price: $2.76
Rating: 4.7/5
Reviews: 940
Age: 5y ago

UnRuffledRx Bird Calcium Plus with Magnesium and D3 Dissolves Clear and Tasteless in Water Supports Bone Muscle Feather and Egg Health 45 Servings Made in FDA-Registered USA Facility

Price: $23.62
Rating: 4.5/5
Reviews: 792
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

21%

Kordon40%
Lafeber's11%
UnRuffledRx8%
HARI7%
The Missing Link7%
Nekton6%

Bird Vitamins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR8.8%Products16Brands12Top 5 Brands72%OOS Rate0.0%Rating4.5★Reviews1,641Avg BSR#49

Top Bird Vitamins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bird vitamins17K/yr -1.7%8.6% conv.
bird health supplies6K/yr +24.8%0.8% conv.
bird vitamins for water9K/yr -14.8%13.7% conv.
bird vitamins and supplements5K/yr -14.0%4.5% conv.
parrot vitamins5K/yr -23.3%6.7% conv.
parakeet vitamins5K/yr -31.5%11.9% conv.

What reviews say buyers love and hate about Bird Vitamins

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Quality-Overall25%

“Good quality”

Pet Friendly21%

“Birds love it”

Taste-Overall8%

“Good treat mixture”

Advertised Vs Actual Product8%

“As advertised”

Value For Money8%

“Price is excellent”

What buyers complain about

77% of reviews

Value For Money17%

“Not worth the price”

Size-Overall15%

“Small”

Color12%

“this was also cloudy yellow”

Smell10%

“It had bad smell with blk specks in it”

Ingredients-Overall5%

“The silicic acid is another horrible additive this brand added which leads to bacterial growth in water”

Bird Vitamins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

50%

2Ingredients-Overall

17%

3Product Condition

17%

4Texture/Consistency-Overall

17%

Common Bird Vitamins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bird Vitamins 47/100 on Amazon United States — Skip it. The niche generates $60K/yr across 16 tracked products. Search demand moved -8.6% over the last 90 days.

Bird Vitamins buyers on Amazon United States complain most about Value For Money, Size-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.1%.