Bird Toys

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

4.1%

Market size, estimated

$1.5Ma year

Peak month

December1.4× the quietest month

Top search term

bird toys830K searches a year

Listings sell for $10.80 on average, from $2.02 to $25.88. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $10.80 that is $22K to $27K a year per listing.

Average price

$10.80under the $15 to $100 sweet spot

Price range

$2.02–$25.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

$22K–$27K

Returns

0.6%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #28 within Birds. It carries 1,389 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#28in Birds

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,389per listing

Listings tracked

68

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months