Bird Playground

Shoppers searched for this 464K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.

Searches, last 12 months

464K

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

1.6%

Market size, estimated

$453Ka year

Peak month

July1.2× the quietest month

Top search term

bird playground107K searches a year

Listings sell for $60.21 on average, from $8.95 to $401.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $60.21 that is $0 to $6K a year per listing.

Average price

$60.21inside the $15 to $100 sweet spot

Price range

$8.95–$401.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #115 within Birds. It carries 272 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

84%

Out of stock, average day

10.1%

Average rank

#115in Birds

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

272per listing

Listings tracked

61

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months