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Bird Nest

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -6.2% this quarter, so Bird Nest is a Maybe.

Flapen Score
60
60 / 100
Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 51
Market size
$224K/yr611K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
28%top-5 click share · 44 brands · 83 sellers

Flapen Score

Bird Nest against its category

The dotted line is the Pet Supplies average. Past it, Bird Nest is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Nest market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Nest 611K times last year and spent an estimated $224K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
611K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
2.6%
Market size, estimated
$224Ka year
Peak month
May2.0× the quietest month
Top search term
bird nest171K searches a year

02 · Price

A sale here is worth $13.85.

Listings sell for $13.85 on average, from $5.93 to $33.20. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $13.85 that is $1K to $3K a year per listing.

Average price
$13.85under the $15 to $100 sweet spot
Price range
$5.93–$33.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #204 within Birds. It carries 637 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#204in Birds
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
62

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bird Nest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

44 flat

Sellers

83

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

28%

Top 20: 69%

Open market

56%

  • Brand 118%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bird Nest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Bird Nest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird nest171K/yr
  • birds nest51K/yr
  • parakeet nest61K/yr
  • nido para periquitos62K/yr
  • nido para pajaritos26K/yr
  • parakeet nesting box37K/yr
  • bird nests25K/yr
  • bird nest for cage43K/yr
  • bird house for cage23K/yr
  • finch nest17K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Nest

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Sizing issue”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bird Nest questions

Answered from the same tracked data.