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Bird Cat Toy

Maybe

The products selling today average only 4.2★. But demand is soft, at -21.3% this quarter, so Bird Cat Toy is a Maybe.

Flapen Score
53
53 / 100
Top 38% of 3,978 Pet Supplies niches · +2 vs the category median of 51
Market size
$588K/yr629K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
63%top-5 click share · 17 brands · 26 sellers

Flapen Score

Bird Cat Toy against its category

The dotted line is the Pet Supplies average. Past it, Bird Cat Toy is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bird Cat Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Bird Cat Toy 629K times last year and spent an estimated $588K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $588K a year.

Searches, last 12 months
629K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
6.0%
Market size, estimated
$588Ka year
Peak month
December5.4× the quietest month
Top search term
bird cat toy80K searches a year

02 · Price

A sale here is worth $15.63.

Listings sell for $15.63 on average, from $5.95 to $32.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $15.63 that is $23K to $31K a year per listing.

Average price
$15.63inside the $15 to $100 sweet spot
Price range
$5.95–$32.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$31K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #179 within Toys. It carries 5,433 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
2.7%
Average rank
#179in Toys
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
5,433per listing
Listings tracked
22

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Bird Cat Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

26

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

22%

  • Brand 155%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Bird Cat Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Bird Cat Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bird cat toy80K/yr
  • cat bird toy64K/yr
  • flappy bird cat toy115K/yr
  • bird toy for cats56K/yr
  • chirping bird cat toy58K/yr
  • flapping bird cat toy109K/yr
  • cat toy bird37K/yr
  • flappy bird19K/yr
  • bird toys for cats14K/yr
  • bird cat toys for indoor cats6K/yr

Reviews and returns

What reviews say buyers love and hate about Bird Cat Toy

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Durability”
2.1%of orders come back
“Breaks easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bird Cat Toy questions

Answered from the same tracked data.