- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $70K/yr5K searches / yr
- 90-day growth
- +30.3%search demand this quarter
- Competition
- 90%top-5 click share · 4 brands · 5 sellers
Flapen Score
Bioturf against its category
The dotted line is the Pet Supplies average. Past it, Bioturf is stronger. Inside it, weaker.
Market
The Bioturf market on Amazon at a glance
Shoppers on Amazon United States searched for Bioturf 5K times last year and spent an estimated $70K. All 4 brands take every click. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 19.5% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +30.3%
- Conversion, latest week
- 19.5%
- Market size, estimated
- $70Ka year
- Top search term
- bioturf3K searches a year
02 · Price
A sale here is worth $68.34.
Listings sell for $68.34 on average, from $29.65 to $184.79. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $68.34 that is $7K to $17K a year per listing.
- Average price
- $68.34inside the $15 to $100 sweet spot
- Price range
- $29.65–$184.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$17K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Litter & Housebreaking. It carries 685 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Litter & Housebreaking
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 685per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 110 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 110 months
Products
Top Bioturf products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 213%
- Brand 39%
- Brand 44%
- Open — no brand owns it (0%)
Demand
Bioturf search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Bioturf
We read the reviews and the return reasons for every product selling here.
“there is a urine smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bioturf questions
Answered from the same tracked data.