Biotin for Horses
FailThe top 5 brands take 98% of clicks, so Biotin for Horses is a Fail.
- Flapen Score
- 48 / 100Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 5148
- Market size
- $116K/yr20K searches / yr
- 90-day growth
- +27.8%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 46 sellers
Flapen Score
Biotin for Horses against its category
The dotted line is the Pet Supplies average. Past it, Biotin for Horses is stronger. Inside it, weaker.
Market
The Biotin for Horses market on Amazon at a glance
Shoppers on Amazon United States searched for Biotin for Horses 20K times last year and spent an estimated $116K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +27.8%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $116Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- hoof supplements for horses13K searches a year
02 · Price
A sale here is worth $58.82.
Listings sell for $58.82 on average, from $19.15 to $121.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $58.82 that is $6K to $15K a year per listing.
- Average price
- $58.82inside the $15 to $100 sweet spot
- Price range
- $19.15–$121.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$15K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Horses. It carries 490 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Horses
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 490per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 125 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 125 months
Products
Top Biotin for Horses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
46
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 135%
- Brand 233%
- Brand 315%
- Brand 410%
- Brand 55%
- Brand 62%
Demand
Biotin for Horses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.3×
Reviews and returns
What reviews say buyers love and hate about Biotin for Horses
We read the reviews and the return reasons for every product selling here.
“has a long history of not anything he doesnt like the smell of I cant write a review bc I cant get it in him”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biotin for Horses questions
Answered from the same tracked data.