Biothane Dog Leash

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

247K

Growth, 90 days vs prior 90

+27.7%

Conversion, latest week

0.9%

Market size, estimated

$42Ka year

Top search term

biothane dog leash106K searches a year

Listings sell for $18.02 on average, from $8.01 to $30.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.02 that is $0 to $2K a year per listing.

Average price

$18.02inside the $15 to $100 sweet spot

Price range

$8.01–$30.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #109 within Collars, Harnesses & Leashes. It carries 1,491 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

97%

Out of stock, average day

1.7%

Average rank

#109in Collars, Harnesses & Leashes

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,491per listing

Listings tracked

34

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months