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Bio Media

Maybe

Products sell for $60.22 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Bio Media is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$777K/yr345K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
41%top-5 click share · 8 brands · 77 sellers

Flapen Score

Bio Media against its category

The dotted line is the Pet Supplies average. Past it, Bio Media is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bio Media market on Amazon at a glance

Shoppers on Amazon United States searched for Bio Media 345K times last year and spent an estimated $777K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $777K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
3.7%
Market size, estimated
$777Ka year
Peak month
November4.0× the quietest month
Top search term
fluval143K searches a year

02 · Price

A sale here is worth $60.22.

Listings sell for $60.22 on average, from $4.66 to $293.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $60.22 that is $15K to $30K a year per listing.

Average price
$60.22inside the $15 to $100 sweet spot
Price range
$4.66–$293.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$15K–$30K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #193 within Fish & Aquatic Pets. It carries 4,341 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#193in Fish & Aquatic Pets
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,341per listing
Listings tracked
40

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bio Media products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

77

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

1%

  • Brand 191%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Bio Media search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 4.0×

Search terms

Top Bio Media search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fluval143K/yr
  • fluval filter137K/yr
  • fluval aquarium filter12K/yr
  • fluval fx4 filter media11K/yr
  • fx4 filter media8K/yr
  • fluval fx6 filter media10K/yr
  • fx6 filter media7K/yr
  • fluval filters8K/yr
  • fx6 filter pads5K/yr
  • fluval fish tank filter4K/yr

Reviews and returns

What reviews say buyers love and hate about Bio Media

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Filtration”
14%of negative reviews mention “Durability”
1.6%of orders come back
“broke after just over a year of use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bio Media questions

Answered from the same tracked data.