How competitive is the Bio Media niche on Amazon United States?

8 brands and 77 sellers compete in Bio Media on Amazon United States. The top 5 Bio Media products take 41% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Bio Media?

Bio Media buyers on Amazon United States complain most about Durability, Filtration, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 1.6%.

What does it cost to enter the Bio Media niche?

Bio Media sells for $60.22 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $4.66–$293.23. The average incumbent carries 4,341 reviews — the moat a new listing must climb.

Bio Media

Bio Media shows a sweet-spot price point ($60.22 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51

This niche Category average · 3,978 niches

Is Bio Media profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Bio Media is a $777K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 50/100.

Bio Media: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.8% over the last 90 days and 3.7% of searches end in a purchase.

$777K

revenue / yr

Units sold / yr15K

Search volume / yr-18.8%345K

Conversion rate3.7%

Avg price$60.22

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers8 · 77

Top-5 product click share41%

Open market2%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Top Bio Media products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AC50 Power Filter 20-50 US Gal / 76-190 L - Fluval USA (fluvalaquatics.com)

Price: $51.47
Rating: 4.3/5
Reviews: 363
Age: 1y ago

AC20 Power Filter 5-20 US Gal / 18-76 L - Fluval USA (fluvalaquatics.com)

Price: $34.78
Rating: 4.4/5
Reviews: 636
Age: 1y ago

Fluval 407 Perfomance Canister Filter - For Aquariums Up To 100 Gallons - Aquarium Canister Filter

Price: $211.38
Rating: 4.5/5
Reviews: 9,902
Age: 7y ago

AquaClear 70 Power Filter Fish Tank Filter for 40- to 70-Gallon Aquariums Black

Price: $65.35
Rating: 4.3/5
Reviews: 4,920
Age: 22y ago

Fluval 307 Perfomance Canister Filter - for Aquariums Up to 70 Gallons - Aquarium Canister Filter

Price: $166.88
Rating: 4.5/5
Reviews: 9,902
Age: 7y ago

Newest

by launch date

Tofcbye Replacement Filter Media Kit for Fluval FX2/FX4/FX5/FX6 Aquarium Filters 28 Pcs

Price: $48.35
Rating: 4.4/5
Reviews: 66
Age: 1y ago

AC50 Power Filter 20-50 US Gal / 76-190 L - Fluval USA (fluvalaquatics.com)

Price: $51.47
Rating: 4.3/5
Reviews: 363
Age: 1y ago

AC20 Power Filter 5-20 US Gal / 18-76 L - Fluval USA (fluvalaquatics.com)

Price: $34.78
Rating: 4.4/5
Reviews: 636
Age: 1y ago

AC30 Power Filter 10-30 US Gal / 38-114 L - Fluval USA (fluvalaquatics.com)

Price: $41.31
Rating: 3.9/5
Reviews: 414
Age: 1y ago

AC110 Power Filter 60-110 US Gal / 227-416 L - Fluval USA (fluvalaquatics.com)

Price: $93.79
Rating: 4.2/5
Reviews: 141
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

Fluval91%
Tofcbye3%
Podoy2%
THREELIN1%
FIX ZHANG1%
beaufan1%
Open — no brand owns it (2 brands, 1%)

Bio Media demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume345KCVR3.7%Products40Brands8Top 5 Brands98%OOS Rate2.0%Rating4.4★Reviews4,341Avg BSR#193

Peak months: Jan, Nov · busiest ÷ quietest = 4.0×

Top Bio Media search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fluval143K/yr -13.1%1.7% conv.
fluval filter137K/yr -25.9%2.7% conv.
fluval aquarium filter12K/yr -19.8%2.1% conv.
fluval fx4 filter media11K/yr -26.6%4.4% conv.
fx4 filter media8K/yr -5.7%4.6% conv.
fluval fx6 filter media10K/yr -8.8%4.4% conv.
fx6 filter media7K/yr -18.0%2.9% conv.
fluval filters8K/yr -4.8%2.6% conv.
fx6 filter pads5K/yr -30.2%2.6% conv.
fluval fish tank filter4K/yr -4.4%2.9% conv.

What reviews say buyers love and hate about Bio Media

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Filtration28%

“Good quality filter”

Quality-Overall16%

“Quality product does exactly as advertised”

Value For Money9%

“DECENT PRICE”

Advertised Vs Actual Product7%

“As shown”

Size-Overall5%

“Fit exactly”

What buyers complain about

67% of reviews

Durability14%

“broke after just over a year of use”

Filtration12%

“Worst filter ever”

Leak-Proof7%

“Leaks badly”

Value For Money7%

“Not inexpensive either”

Quality-Overall6%

“No quality control”

Bio Media return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

27%

2Filtration

23%

3Product Condition

4Defective Material/Parts

5Compatibility-Overall

Common Bio Media questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bio Media 50/100 on Amazon United States — Worth a look. The niche generates $777K/yr across 40 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.