Bio Media
MaybeProducts sell for $60.22 on average, inside the sweet spot. But the top 5 brands take 98% of clicks, so Bio Media is a Maybe.
- Flapen Score
- 50 / 100Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 5150
- Market size
- $777K/yr345K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 41%top-5 click share · 8 brands · 77 sellers
Flapen Score
Bio Media against its category
The dotted line is the Pet Supplies average. Past it, Bio Media is stronger. Inside it, weaker.
Market
The Bio Media market on Amazon at a glance
Shoppers on Amazon United States searched for Bio Media 345K times last year and spent an estimated $777K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $777K a year.
- Searches, last 12 months
- 345K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $777Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- fluval143K searches a year
02 · Price
A sale here is worth $60.22.
Listings sell for $60.22 on average, from $4.66 to $293.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $60.22 that is $15K to $30K a year per listing.
- Average price
- $60.22inside the $15 to $100 sweet spot
- Price range
- $4.66–$293.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $15K–$30K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #193 within Fish & Aquatic Pets. It carries 4,341 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #193in Fish & Aquatic Pets
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 4,341per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Bio Media products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AC50 Power Filter 20-50 US Gal / 76-190 L - Fluval USA (fluvalaquatics.com)
- Price
- $51.47
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago

AC20 Power Filter 5-20 US Gal / 18-76 L - Fluval USA (fluvalaquatics.com)
- Price
- $34.78
- Rating
- 4.4/5
- Reviews
- 636
- Age
- 1y ago

Fluval 407 Perfomance Canister Filter - For Aquariums Up To 100 Gallons - Aquarium Canister Filter
- Price
- $211.38
- Rating
- 4.5/5
- Reviews
- 9,902
- Age
- 7y ago

AquaClear 70 Power Filter Fish Tank Filter for 40- to 70-Gallon Aquariums Black
- Price
- $65.35
- Rating
- 4.3/5
- Reviews
- 4,920
- Age
- 22y ago

Fluval 307 Perfomance Canister Filter - for Aquariums Up to 70 Gallons - Aquarium Canister Filter
- Price
- $166.88
- Rating
- 4.5/5
- Reviews
- 9,902
- Age
- 7y ago
Trending
estimated 90-day click momentum
AquaClear 70 Power Filter Fish Tank Filter for 40- to 70-Gallon Aquariums Black
- Price
- $65.35
- Rating
- 4.3/5
- Reviews
- 4,920
- Age
- 22y ago

Tofcbye Replacement Filter Media Kit for Fluval FX2/FX4/FX5/FX6 Aquarium Filters 28 Pcs
- Price
- $48.35
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

AC50 Power Filter 20-50 US Gal / 76-190 L - Fluval USA (fluvalaquatics.com)
- Price
- $51.47
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago

Fluval 12693 Plant and Shrimp Stratum for Freshwater Fish Tanks 4.4 lbs. Aquarium Substrate for Strong Plant Growth Supports Neutral to Slightly Acidic pH
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 17,875
- Age
- 12y ago

Fluval 407 Perfomance Canister Filter - For Aquariums Up To 100 Gallons - Aquarium Canister Filter
- Price
- $211.38
- Rating
- 4.5/5
- Reviews
- 9,902
- Age
- 7y ago
Newest
by launch date
Tofcbye Replacement Filter Media Kit for Fluval FX2/FX4/FX5/FX6 Aquarium Filters 28 Pcs
- Price
- $48.35
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago

AC50 Power Filter 20-50 US Gal / 76-190 L - Fluval USA (fluvalaquatics.com)
- Price
- $51.47
- Rating
- 4.3/5
- Reviews
- 363
- Age
- 1y ago

AC20 Power Filter 5-20 US Gal / 18-76 L - Fluval USA (fluvalaquatics.com)
- Price
- $34.78
- Rating
- 4.4/5
- Reviews
- 636
- Age
- 1y ago

AC30 Power Filter 10-30 US Gal / 38-114 L - Fluval USA (fluvalaquatics.com)
- Price
- $41.31
- Rating
- 3.9/5
- Reviews
- 414
- Age
- 1y ago

AC110 Power Filter 60-110 US Gal / 227-416 L - Fluval USA (fluvalaquatics.com)
- Price
- $93.79
- Rating
- 4.2/5
- Reviews
- 141
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
77
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 81%
Open market
1%
- Fluval91%
- Tofcbye3%
- Podoy2%
- THREELIN1%
- FIX ZHANG1%
- beaufan1%
- Open — no brand owns it (2 brands, 1%)
Demand
Bio Media search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 4.0×
Search terms
Top Bio Media search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fluval143K/yr
- fluval filter137K/yr
- fluval aquarium filter12K/yr
- fluval fx4 filter media11K/yr
- fx4 filter media8K/yr
- fluval fx6 filter media10K/yr
- fx6 filter media7K/yr
- fluval filters8K/yr
- fx6 filter pads5K/yr
- fluval fish tank filter4K/yr
Reviews and returns
What reviews say buyers love and hate about Bio Media
We read the reviews and the return reasons for every product selling here.
“broke after just over a year of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bio Media questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









