Better Bones for Dogs

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

88K

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

7.8%

Market size, estimated

$115Ka year

Peak month

December1.9× the quietest month

Top search term

better bone46K searches a year

Listings sell for $16.56 on average, from $9.96 to $29.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.56 that is $4K to $8K a year per listing.

Average price

$16.56inside the $15 to $100 sweet spot

Price range

$9.96–$29.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.7%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #177 within Toys. It carries 5,307 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

81%

Out of stock, average day

6.5%

Average rank

#177in Toys

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

5,307per listing

Listings tracked

21

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

80 months