Better Bones for Dogs
FailThe top 5 brands take 100% of clicks, so Better Bones for Dogs is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $115K/yr88K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 58%top-5 click share · 4 brands · 27 sellers
Flapen Score
Better Bones for Dogs against its category
The dotted line is the Pet Supplies average. Past it, Better Bones for Dogs is stronger. Inside it, weaker.
Market
The Better Bones for Dogs market on Amazon at a glance
Shoppers on Amazon United States searched for Better Bones for Dogs 88K times last year and spent an estimated $115K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $115Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- better bone46K searches a year
02 · Price
A sale here is worth $16.56.
Listings sell for $16.56 on average, from $9.96 to $29.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.56 that is $4K to $8K a year per listing.
- Average price
- $16.56inside the $15 to $100 sweet spot
- Price range
- $9.96–$29.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #177 within Toys. It carries 5,307 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 81%
- Out of stock, average day
- 6.5%
- Average rank
- #177in Toys
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 5,307per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Better Bones for Dogs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- Brand 183%
- Brand 210%
- Brand 34%
- Brand 43%
Demand
Better Bones for Dogs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Better Bones for Dogs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- better bone46K/yr
- better bones for dogs37K/yr
- better bones5K/yr
Reviews and returns
What reviews say buyers love and hate about Better Bones for Dogs
We read the reviews and the return reasons for every product selling here.
“Don't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Better Bones for Dogs questions
Answered from the same tracked data.