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Betta Water Conditioner

Fail

The top 5 brands take 95% of clicks, so Betta Water Conditioner is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$349K/yr231K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
78%top-5 click share · 8 brands · 46 sellers

Flapen Score

Betta Water Conditioner against its category

The dotted line is the Pet Supplies average. Past it, Betta Water Conditioner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betta Water Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Betta Water Conditioner 231K times last year and spent an estimated $349K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $349K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
13.1%
Market size, estimated
$349Ka year
Peak month
January2.0× the quietest month
Top search term
betta water32K searches a year

02 · Price

A sale here is worth $11.52.

Listings sell for $11.52 on average, from $4.07 to $38.36. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $11.52 that is $29K to $35K a year per listing.

Average price
$11.52under the $15 to $100 sweet spot
Price range
$4.07–$38.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$29K–$35K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #146 within Fish & Aquatic Pets. It carries 6,888 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#146in Fish & Aquatic Pets
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
6,888per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Betta Water Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

46

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 149%
  • Brand 223%
  • Brand 310%
  • Brand 49%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Betta Water Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Betta Water Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betta water32K/yr
  • betta water conditioner39K/yr
  • aquarium water28K/yr
  • beta fish water conditioner18K/yr
  • betta fish water conditioner16K/yr
  • beta water14K/yr
  • betta fish water13K/yr
  • fish tank water14K/yr
  • beta fish water13K/yr
  • fish water9K/yr

Reviews and returns

What reviews say buyers love and hate about Betta Water Conditioner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Durability”
0.5%of orders come back
“My sons first pet died 4 days later”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Betta Water Conditioner questions

Answered from the same tracked data.