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Betta Water

Fail

The top 5 brands take 100% of clicks, so Betta Water is a Fail.

Flapen Score
43
43 / 100
Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 51
Market size
$135K/yr77K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
96%top-5 click share · 5 brands · 33 sellers

Flapen Score

Betta Water against its category

The dotted line is the Pet Supplies average. Past it, Betta Water is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betta Water market on Amazon at a glance

Shoppers on Amazon United States searched for Betta Water 77K times last year and spent an estimated $135K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
11.9%
Market size, estimated
$135Ka year
Peak month
February1.3× the quietest month
Top search term
betta water32K searches a year

02 · Price

A sale here is worth $14.79.

Listings sell for $14.79 on average, from $4.07 to $38.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $14.79 that is $22K to $30K a year per listing.

Average price
$14.79under the $15 to $100 sweet spot
Price range
$4.07–$38.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$30K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #215 within Fish & Aquatic Pets. It carries 3,123 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
2.9%
Average rank
#215in Fish & Aquatic Pets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,123per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Betta Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Betta Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Betta Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betta water32K/yr
  • beta water14K/yr
  • betta fish water13K/yr
  • beta fish water13K/yr
  • beta water gallon5K/yr

Reviews and returns

What reviews say buyers love and hate about Betta Water

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
0.5%of orders come back
“Both times they died within an hour or even MINUTES of changing the water”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Betta Water questions

Answered from the same tracked data.