Betta Water
FailThe top 5 brands take 100% of clicks, so Betta Water is a Fail.
- Flapen Score
- 43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 5143
- Market size
- $135K/yr77K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 96%top-5 click share · 5 brands · 33 sellers
Flapen Score
Betta Water against its category
The dotted line is the Pet Supplies average. Past it, Betta Water is stronger. Inside it, weaker.
Market
The Betta Water market on Amazon at a glance
Shoppers on Amazon United States searched for Betta Water 77K times last year and spent an estimated $135K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $135Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- betta water32K searches a year
02 · Price
A sale here is worth $14.79.
Listings sell for $14.79 on average, from $4.07 to $38.36. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $14.79 that is $22K to $30K a year per listing.
- Average price
- $14.79under the $15 to $100 sweet spot
- Price range
- $4.07–$38.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $22K–$30K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #215 within Fish & Aquatic Pets. It carries 3,123 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 2.9%
- Average rank
- #215in Fish & Aquatic Pets
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,123per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Betta Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Betta Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Betta Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- betta water32K/yr
- beta water14K/yr
- betta fish water13K/yr
- beta fish water13K/yr
- beta water gallon5K/yr
Reviews and returns
What reviews say buyers love and hate about Betta Water
We read the reviews and the return reasons for every product selling here.
“Both times they died within an hour or even MINUTES of changing the water”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Betta Water questions
Answered from the same tracked data.









