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Betta Hammock

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -8.0% this quarter, so Betta Hammock is a Maybe.

Flapen Score
58
58 / 100
Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 51
Market size
$262K/yr805K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
41%top-5 click share · 37 brands · 67 sellers

Flapen Score

Betta Hammock against its category

The dotted line is the Pet Supplies average. Past it, Betta Hammock is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Betta Hammock market on Amazon at a glance

Shoppers on Amazon United States searched for Betta Hammock 805K times last year and spent an estimated $262K. The top 5 brands take 49% of clicks. Demand peaks in Jan–Feb–Apr. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 805K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $262K a year.

Searches, last 12 months
805K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
3.8%
Market size, estimated
$262Ka year
Peak month
February2.5× the quietest month
Top search term
betta hammock259K searches a year

02 · Price

A sale here is worth $8.47.

Listings sell for $8.47 on average, from $2.85 to $21.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $8.47 that is $4K to $6K a year per listing.

Average price
$8.47under the $15 to $100 sweet spot
Price range
$2.85–$21.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #184 within Fish & Aquatic Pets. It carries 1,377 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#184in Fish & Aquatic Pets
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,377per listing
Listings tracked
47

04 · Newcomers

3 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Betta Hammock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

37 falling

Sellers

67

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

41%

Top 20: 75%

Open market

46%

  • Brand 117%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Betta Hammock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.5×

Search terms

Top Betta Hammock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • betta hammock259K/yr
  • beta fish154K/yr
  • betta fish toys80K/yr
  • betta toys45K/yr
  • betta fish hammock36K/yr
  • betta bed35K/yr
  • betta enrichment toys22K/yr
  • beta fish hammock21K/yr
  • beta hammock23K/yr
  • betta hammock for aquarium19K/yr

Reviews and returns

What reviews say buyers love and hate about Betta Hammock

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Size-Overall”
0.9%of orders come back
“But Small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Betta Hammock questions

Answered from the same tracked data.