How competitive is the Betta Fish Live niche on Amazon United States?

14 brands and 48 sellers compete in Betta Fish Live on Amazon United States. The top 5 Betta Fish Live products take 39% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Betta Fish Live?

Betta Fish Live buyers on Amazon United States complain most about Size-Overall, Color, Durability, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Betta Fish Live niche?

Betta Fish Live sells for $22.39 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $2.33–$59.37. The average incumbent carries 1,565 reviews — the moat a new listing must climb.

Betta Fish Live

Betta Fish Live shows low returns (0.1%), but weak search conversion (1.7%) keeps it on the watch list.

Flapen Score

Worth a look

Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51

This niche Category average · 3,978 niches

Is Betta Fish Live profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Betta Fish Live is a $119K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 55/100.

Betta Fish Live: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.3% over the last 90 days and 1.7% of searches end in a purchase.

$119K

revenue / yr

Units sold / yr6K

Search volume / yr+0.3%312K

Conversion rate1.7%

Avg price$22.39

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers14 · 48

Top-5 product click share39%

Open market18%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 38 products

Top Betta Fish Live products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

D&A Tropical Live Fish-1 Male Halfmoon Betta Live Fish- Live Betta Fish for Pond Fish Tank or Aquarium Live Fish Freshwater (White)

Price: $21.69
Rating: 4.7/5
Reviews: 135
Age: 4y ago

D&A Tropical Live Fish-1 Male Wild Betta Alien Live Fish- Live Betta Fish for Pond Fish Tank or Aquarium Live Fish Freshwater (Alien Blue)

Price: $23.63
Rating: 4.6/5
Reviews: 87
Age: 1y ago

Swimming Creatures Betta Live Freshwater Aquarium Fish (Male Dumbo Ear White)

Price: $39.37
Rating: 4.6/5
Reviews: 24
Age: 1y ago

Double Tail Half Moon Betta - Assorted Color - Live Freshwater Aquarium Fish

Price: $26.19
Rating: 3.6/5
Reviews: 48
Age: 1y ago

API Betta Flakes Fish Food .36-Ounce Container

Price: $4.01
Rating: 4.5/5
Reviews: 1,264
Age: 7y ago

Newest

by launch date

Koi Candy Nemo Longfin Male Betta - Live Freshwater Aquarium Fish

Price: $31.15
Rating: 4.4/5
Reviews: 6
Age: 1mo ago

Super Red Halfmoon Male Betta - Live Freshwater Aquarium Fish

Price: $26.07
Rating: 4.6/5
Reviews: 3
Age: 1mo ago

Double Tail Half Moon Betta - Assorted Color - Live Freshwater Aquarium Fish

Price: $26.19
Rating: 3.6/5
Reviews: 48
Age: 1y ago

Super Blue Halfmoon Male Betta - Live Freshwater Aquarium Fish

Price: $25.79
Rating: 3.6/5
Reviews: 26
Age: 1y ago

Super Delta Betta Male - Assorted Color - Live Freshwater Aquarium Fish

Price: $25.46
Rating: 3.2/5
Reviews: 13
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

13%

D&A Tropical Fish LLC42%
Surmen Legacy16%
Generic10%
Swimming Creatures7%
Tetra7%
API5%
Open — no brand owns it (8 brands, 13%)

Betta Fish Live demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume312KCVR1.7%Products38Brands14Top 5 Brands82%OOS Rate5.0%Rating4.1★Reviews1,565Avg BSR#428

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Betta Fish Live search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

live betta fish92K/yr -5.1%0.4% conv.
betta fish live71K/yr -0.9%0.5% conv.
betta fish for sale23K/yr +7.0%0.1% conv.
pez betta vivo16K/yr +23.5%0.2% conv.
live beta fish14K/yr +31.3%0.7% conv.
female betta fish live14K/yr -12.3%0.4% conv.
live betta fish for sale11K/yr +7.9%0.3% conv.
betta flakes9K/yr +1.2%10.2% conv.
betta live fish19K/yr -42.0%0.5% conv.
live betta10K/yr -16.7%0.2% conv.

What reviews say buyers love and hate about Betta Fish Live

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Value For Money16%

“Best value”

Quality-Overall14%

“Excellent Product”

Pet Friendly11%

“Fish approved”

Taste-Overall10%

“Great fish food”

Color10%

“Beautiful bright colors”

What buyers complain about

77% of reviews

Size-Overall26%

“Its too big”

Color15%

“Color problem”

Durability10%

“only last lasted a few weeks”

Value For Money7%

“Little cheaper”

Advertised Vs Actual Product6%

“Photo pretty deceptive”

Betta Fish Live return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

53%

2Value For Money

10%

3Durability

10%

4Leak-Proof

5Advertised Vs Actual Product

Common Betta Fish Live questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Betta Fish Live 55/100 on Amazon United States — Worth a look. The niche generates $119K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved +0.3% over the last 90 days.