Betta Fish Live

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

1.7%

Market size, estimated

$119Ka year

Peak month

August1.2× the quietest month

Top search term

live betta fish92K searches a year

Listings sell for $22.39 on average, from $2.33 to $59.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.39 that is $2K to $6K a year per listing.

Average price

$22.39inside the $15 to $100 sweet spot

Price range

$2.33–$59.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.1%of orders · Amazon United States median 2.1%

24% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #428 within Fish & Aquatic Pets. It carries 1,565 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

29%

Out of stock, average day

5.0%

Average rank

#428in Fish & Aquatic Pets

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

1,565per listing

Listings tracked

38

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months