betta fish live
Worth a lookShows low returns (0.1%), but weak search conversion (1.7%) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$22.39avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$2.33–$59.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay1,564.79avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 312K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, betta fish live is a $119K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
betta fish live market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $112K–$134K
- units × avg price
- Launch success
- 0%
- 0 of 5 new (360d)
- Conversion rate
- 1.7%
- Avg BSR
- #428
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 24%
- Out of stock
- 5.0%
- Avg brand age
- 43 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
48
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
39%
Top 20: 80%
Open market
13%
- D&A Tropical Fish LLC42%
- Surmen Legacy16%
- Generic10%
- Swimming Creatures7%
- Tetra7%
- API5%
- Open — no brand owns it (8 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top betta fish live search terms
- live betta fish92K/yr
- betta fish live71K/yr
- betta fish for sale23K/yr
- pez betta vivo16K/yr
- live beta fish14K/yr
- female betta fish live14K/yr
- live betta fish for sale11K/yr
- betta flakes9K/yr
- betta live fish19K/yr
- live betta10K/yr
Top betta fish live products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
D&A Tropical Live Fish-1 Male Halfmoon Betta Live Fish- Live Betta Fish for Pond Fish Tank or Aquarium Live Fish Freshwater (White)
D&A Tropical Fish LLC$21.694.7★135 rev
D&A Tropical Live Fish-1 Male Wild Betta Alien Live Fish- Live Betta Fish for Pond Fish Tank or Aquarium Live Fish Freshwater (Alien Blue)
D&A Tropical Fish LLC$23.634.6★87 rev
Swimming Creatures Betta Live Freshwater Aquarium Fish (Male Dumbo Ear White)
Swimming Creatures$39.374.6★24 rev
Double Tail Half Moon Betta - Assorted Color - Live Freshwater Aquarium Fish
Surmen Legacy$26.193.6★48 rev
API Betta Flakes Fish Food .36-Ounce Container
API$4.014.5★1,264 rev
Newest
by launch date
Koi Candy Nemo Longfin Male Betta - Live Freshwater Aquarium Fish
Generic$31.156 rev
Super Red Halfmoon Male Betta - Live Freshwater Aquarium Fish
Generic$26.073 rev
Koi Betta (Pair of Male and Female) - Live Freshwater Aquarium Fish
Generic$39.542 rev
Fish Tank Kit 2.2 Gallon Small Aquarium Ultra-Clear Nano Aquarium Betta Fish Tank Small Fish Tank Aquarium Starter kit with Light Filter Pine Skin Stone Sand and Artificial Plants
ZXIE-Cloud$55.7727 rev
Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active
Seam Oasis$55.17663 rev
Trending
90-day click momentumKoi Betta (Pair of Male and Female) - Live Freshwater Aquarium Fish
Generic$39.543.5★
Koi Candy Nemo Longfin Male Betta - Live Freshwater Aquarium Fish
Generic$31.154.4★
Super Red Halfmoon Male Betta - Live Freshwater Aquarium Fish
Generic$26.074.6★
Live Halfmoon Male Betta Fish Peliador Aquarium Tank
Generic$24.411.0★
Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active
Seam Oasis$55.173.9★
What buyers say about betta fish live
What buyers praise and complain about, mined from review topics.What buyers love
“Best value”
“Excellent Product”
“Fish approved”
“Great fish food”
“Beautiful bright colors”
“Great size”
“Are as advertised”
“easy to use”
“Keeps tank clean”
“it is made of very high quality ingredients compared to the fish meal”
What buyers complain about
“Its too big”
“Color problem”
“only last lasted a few weeks”
“Little cheaper”
“Photo pretty deceptive”
“Not worth it makes the aquarium dirty”
“My betta can't seem to swallow it on the first try”
“It clouded up my water”
“its difficult to shake out what you need”
“it does tend to have static on the lid when opened”
Top return reasons
Common questions
- Is betta fish live profitable to sell on Amazon United States?
- The niche generates $119K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the betta fish live niche?
- 14 brands and 48 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in betta fish live?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 0.1%.
- When does demand for betta fish live peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the betta fish live niche?
- Listings span $2.33–$59.37; the average listing price is $22.39 (sweet spot $15–$100). The average incumbent carries 1,565 reviews — the moat a new listing must climb.