Betta Fish Food
FailPrices span $2.85–$11.11, mostly outside the sweet spot, so Betta Fish Food is a Fail.
- Flapen Score
- 43 / 100Ranks 3,065 of 3,978 Pet Supplies niches · −8 vs the category median of 5143
- Market size
- $682K/yr616K searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 48 sellers
Flapen Score
Betta Fish Food against its category
The dotted line is the Pet Supplies average. Past it, Betta Fish Food is stronger. Inside it, weaker.
Market
The Betta Fish Food market on Amazon at a glance
Shoppers on Amazon United States searched for Betta Fish Food 616K times last year and spent an estimated $682K. The top 5 brands take 92% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 17.1% of those searches ended in a purchase.
Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $682K a year.
- Searches, last 12 months
- 616K
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 17.1%
- Market size, estimated
- $682Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- betta fish food234K searches a year
02 · Price
A sale here is worth $6.48.
Listings sell for $6.48 on average, from $2.85 to $11.11. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $6.48 that is $32K to $39K a year per listing.
- Average price
- $6.48under the $15 to $100 sweet spot
- Price range
- $2.85–$11.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $32K–$39K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #94 within Fish & Aquatic Pets. It carries 3,346 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #94in Fish & Aquatic Pets
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,346per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Betta Fish Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TetraBetta PLUS Floating Mini Pellets Fish Food With Natural Color Enhancer 1.2 ounces
- Price
- $2.85
- Rating
- 4.6/5
- Reviews
- 4,191
- Age
- 15y ago

Ultra Fresh Betta Fish Food Betta Pro Shrimp Patties 50% Sword Prawns + Akiami Paste Shrimps All Natural Protein Rich in Vitamins Healthy Development and Cleaner Water 0.7 oz
- Price
- $7.17
- Rating
- 4.6/5
- Reviews
- 8,730
- Age
- 4y ago

Fluval Bug Bites Betta Fish Food Granules for Small to Medium Sized Fish 1.05 Oz.
- Price
- $6.47
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 8y ago

Fluval Betta Freeze Dried Bloodworms 0.18 oz.
- Price
- $4.48
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 3y ago

Perky Fins Betta Boost Pops | High-Protein Betta Fish Food Pellets Made in USA | Marine & Insect Protein | Floating & Slow-Sinking | Premium Freshwater Aquarium Fish Food 1oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Perky Fins Betta Boost Pops | High-Protein Betta Fish Food Pellets Made in USA | Marine & Insect Protein | Floating & Slow-Sinking | Premium Freshwater Aquarium Fish Food 1oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 5mo ago

Fluval Betta Freeze Dried Bloodworms 0.18 oz.
- Price
- $4.48
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 3y ago

Hikari Betta Bio-Gold Baby Pellets -- 0.088 oz
- Price
- $4.97
- Rating
- 4.8/5
- Reviews
- 1,312
- Age
- 22y ago

TetraBetta PLUS Floating Mini Pellets Fish Food With Natural Color Enhancer 1.2 ounces
- Price
- $2.85
- Rating
- 4.6/5
- Reviews
- 4,191
- Age
- 15y ago

Fluval Bug Bites Betta Fish Food Granules for Small to Medium Sized Fish 1.05 Oz.
- Price
- $6.47
- Rating
- 4.6/5
- Reviews
- 2,886
- Age
- 8y ago
Newest
by launch date
Perky Fins Betta Boost Pops | High-Protein Betta Fish Food Pellets Made in USA | Marine & Insect Protein | Floating & Slow-Sinking | Premium Freshwater Aquarium Fish Food 1oz
- Price
- $9.44
- Rating
- 4.8/5
- Reviews
- 98
- Age
- 5mo ago

Aquatic Provisions Betta Staple Fish Food 0.35 oz (10g)
- Price
- $4.77
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago

Fluval Betta Freeze Dried Bloodworms 0.18 oz.
- Price
- $4.48
- Rating
- 4.6/5
- Reviews
- 612
- Age
- 3y ago

Ultra Fresh Betta Fish Food Betta Pro Shrimp Patties 50% Sword Prawns + Akiami Paste Shrimps All Natural Protein Rich in Vitamins Healthy Development and Cleaner Water 0.7 oz
- Price
- $7.17
- Rating
- 4.6/5
- Reviews
- 8,730
- Age
- 4y ago

Aqueon 3 Pack of Color Enhancing Betta Food Pellets 0.95 Ounces Per Container
- Price
- $11.11
- Rating
- 4.6/5
- Reviews
- 9,537
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
48
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
5%
- Tetra30%
- Ultra Fresh23%
- Fluval23%
- Hikari9%
- Perky Fins7%
- Aqueon3%
- Open — no brand owns it (3 brands, 5%)
Demand
Betta Fish Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Betta Fish Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- betta fish food234K/yr
- betta food111K/yr
- beta fish foods68K/yr
- beta fish food56K/yr
- beta food40K/yr
- fluval bug bites betta14K/yr
- betta pellets15K/yr
- beta food for fish12K/yr
- bug bites betta food8K/yr
- hikari betta bio-gold6K/yr
Reviews and returns
What reviews say buyers love and hate about Betta Fish Food
We read the reviews and the return reasons for every product selling here.
“The bag is very tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Betta Fish Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









