Betta Fish

Shoppers searched for this 622K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $510K a year.

Searches, last 12 months

622K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

2.0%

Market size, estimated

$510Ka year

Peak month

August1.7× the quietest month

Top search term

betta fish294K searches a year

Listings sell for $40.82 on average, from $2.85 to $400.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $40.82 that is $4K to $10K a year per listing.

Average price

$40.82inside the $15 to $100 sweet spot

Price range

$2.85–$400.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

1.1%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #68 within Fish & Aquatic Pets. It carries 4,034 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

92%

Out of stock, average day

2.4%

Average rank

#68in Fish & Aquatic Pets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,034per listing

Listings tracked

77

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

41 months