Betta Filter

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

3.0%

Market size, estimated

$181Ka year

Peak month

January1.3× the quietest month

Top search term

nicrew aquarium light21K searches a year

Listings sell for $36.52 on average, from $5.91 to $314.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $36.52 that is $0 to $4K a year per listing.

Average price

$36.52inside the $15 to $100 sweet spot

Price range

$5.91–$314.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #94 within Fish & Aquatic Pets. It carries 2,541 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#94in Fish & Aquatic Pets

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

2,541per listing

Listings tracked

49

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months