Betta Filter
soft demand (-8.5% this quarter) — Betta Filter doesn't clear our bar today.
Flapen Score
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Is Betta Filter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Betta Filter is a $181K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 49/100.
Betta Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.5% over the last 90 days and 3.0% of searches end in a purchase.
$181K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 49 products
Top Betta Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NICREW Slim Aquarium Filter Quiet Fish Tank HOB Filters for up to 5 Gallon Aquariums Adjustable Flow 42 GPH 3W
- Price
- $12.34
- Rating
- 4.1/5
- Reviews
- 2,763
- Age
- 2y ago
NICREW ClassicLED Plus LED Aquarium Light with Timer 21 Watts for 30 to 36 Inch Fish Tank Light Daylight and Moonlight Cycle
- Price
- $41.00
- Rating
- 4.6/5
- Reviews
- 9,021
- Age
- 8y ago
NICREW C10 24/7 LED Aquarium Light for Plants 12-18 Inches Full Spectrum Fish Tank Light with Timer Brightness Adjustable
- Price
- $17.57
- Rating
- 4.3/5
- Reviews
- 1,480
- Age
- 3y ago
NICREW C10 Plants LED Aquarium Light 18-24 in 13 Watts Full Spectrum Fish Tank Light with Timer Day and Night Cycle Brightness Adjustable
- Price
- $23.88
- Rating
- 4.6/5
- Reviews
- 1,016
- Age
- 3y ago
Tetra Whisper 4i Internal Power Filter Filtration for Aquariums Between 1 and 4 Gallons
- Price
- $12.35
- Rating
- 4.3/5
- Reviews
- 22,392
- Age
- 7y ago
Trending
90-day click momentum
HSIFMATE Small Fish Tank Filter Hang on Filter for 1-5 Gal Nano Aquarium Ultra Quiet Power Filter with Aeration & Oil Skimmer Adjustable Flow for Betta Shrimp Tank
- Price
- $11.57
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 2mo ago
Tetra Whisper Internal Power Filter Medium Bio-Bag Filter Cartridges 3-Stage Filtration 5-10 gal
- Price
- $15.61
- Rating
- 4.3/5
- Reviews
- 22,392
- Age
- 22y ago
Petta Quiet Aquarium Filter for Betta Slim HOB Fish Tank Filter for 3-10 Gal Planted Aquariums & Aquascaping with 1 Pre-Filter Sponge Adjustable Flow250L/H
- Price
- $10.50
- Rating
- 3.5/5
- Reviews
- 76
- Age
- 2y ago
NICREW C10 24/7 LED Aquarium Light for Plants 12-18 Inches Full Spectrum Fish Tank Light with Timer Brightness Adjustable
- Price
- $17.57
- Rating
- 4.3/5
- Reviews
- 1,480
- Age
- 3y ago
DaToo Aquarium Hang On Filter Small Fish Tank Hanging Filter Power Waterfall Filtration System
- Price
- $7.97
- Rating
- 3.8/5
- Reviews
- 1,087
- Age
- 5y ago
Newest
by launch dateHSIFMATE Small Fish Tank Filter Hang on Filter for 1-5 Gal Nano Aquarium Ultra Quiet Power Filter with Aeration & Oil Skimmer Adjustable Flow for Betta Shrimp Tank
- Price
- $11.57
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 2mo ago
Novique HOB Slim Aquarium Filter for Up to 5 Gallon Tank Ultra-Quiet Fish Tank Power Filter Flow Adjustable Suitable for Saltwater and Freshwater 42 GPH 3W
- Price
- $8.96
- Rating
- 3.9/5
- Reviews
- 119
- Age
- 11mo ago
NICREW NavaReef 65 Reef LED Light 65W Reef Aquarium Lighting for Soft/LPS Corals and Saltwater Fish Tanks Built-in Timer Blue Focused Spectrum
- Price
- $95.60
- Rating
- 4.6/5
- Reviews
- 146
- Age
- 1y ago
NICREW HyperReef 200 Gen 2 Reef LED Light 200W Reef Aquarium Lighting for SPS LPS Corals and Saltwater Fish Tanks Enhanced Violet and Blue Spectrum Wide Angle Lens 5 Channels Fully Programmable
- Price
- $314.10
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 1y ago
NICREW HyperReef 100 Gen 2 Reef LED Light 100W Reef Aquarium Lighting for SPS LPS Corals and Saltwater Fish Tanks Enhanced Violet and Blue Spectrum Wide Angle Lens 5 Channels Fully Programmable
- Price
- $195.67
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
42
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
37%
Top 20: 73%
Open market
18%
- NICREW57%
- Tetra6%
- DaToo6%
- Aqueon5%
- Pawfly4%
- AQUANEAT3%
Betta Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Betta Filter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- nicrew aquarium light21K/yr
- betta filter20K/yr
- nano aquarium filter18K/yr
- nicrew18K/yr
- nano tank filter12K/yr
- mini fish tank filter11K/yr
- shrimp tank filter10K/yr
- mini filter for fish tank7K/yr
- nano filter aquarium8K/yr
- 3 gallon aquarium filter7K/yr
What reviews say buyers love and hate about Betta Filter
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Decent Filter”
“For the price”
“Nice lighting”
“Good quality glass”
“Small and powerful”
What buyers complain about
69% of reviews“This item broke after one week of use”
“Is not the filter”
“it's most likely not going to fit very well”
“garbage - garbage”
“Not effective”
Betta Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
3.5%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Betta Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
