Betta Cave

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

2.8%

Market size, estimated

$38Ka year

Peak month

January1.6× the quietest month

Top search term

betta log29K searches a year

Listings sell for $9.10 on average, from $5.80 to $15.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.10 that is $2K to $5K a year per listing.

Average price

$9.10under the $15 to $100 sweet spot

Price range

$5.80–$15.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #205 within Fish & Aquatic Pets. It carries 1,132 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

4.0%

Average rank

#205in Fish & Aquatic Pets

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,132per listing

Listings tracked

47

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

2Amazon's first-year sales bar

Average brand age

22 months