Skip to content

Beta Fish Care

Fail

The top 5 brands take 100% of clicks, so Beta Fish Care is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$106K/yr72K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
96%top-5 click share · 4 brands · 49 sellers

Flapen Score

Beta Fish Care against its category

The dotted line is the Pet Supplies average. Past it, Beta Fish Care is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beta Fish Care market on Amazon at a glance

Shoppers on Amazon United States searched for Beta Fish Care 72K times last year and spent an estimated $106K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
16.9%
Market size, estimated
$106Ka year
Peak month
January1.6× the quietest month
Top search term
fin rot treatment betta17K searches a year

02 · Price

A sale here is worth $8.68.

Listings sell for $8.68 on average, from $4.53 to $16.11. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At $8.68 that is $9K to $11K a year per listing.

Average price
$8.68under the $15 to $100 sweet spot
Price range
$4.53–$16.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
$9K–$11K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Fish & Aquatic Pets. It carries 5,527 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Fish & Aquatic Pets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
5,527per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Beta Fish Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 29%
  • Brand 38%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Beta Fish Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Beta Fish Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fin rot treatment betta17K/yr
  • betta fin rot treatment7K/yr
  • fin rot treatment8K/yr
  • betta medicine7K/yr
  • betta fish medicine7K/yr
  • betta fix6K/yr
  • bettafix6K/yr
  • fin rot3K/yr
  • betta fish fin rot treatment4K/yr
  • fish bacterial infection treatment3K/yr

Reviews and returns

What reviews say buyers love and hate about Beta Fish Care

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
1.0%of orders come back
“Killed my betta fish I had for one year”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Beta Fish Care questions

Answered from the same tracked data.