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Benzoyl Peroxide for Dogs

Fail

Shoppers spend an estimated $87K a year here, so Benzoyl Peroxide for Dogs is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$87K/yr48K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
60%top-5 click share · 12 brands · 59 sellers

Flapen Score

Benzoyl Peroxide for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Benzoyl Peroxide for Dogs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzoyl Peroxide for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Benzoyl Peroxide for Dogs 48K times last year and spent an estimated $87K. The top 5 brands take 80% of clicks. Demand peaks in Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
10.8%
Market size, estimated
$87Ka year
Peak month
March1.9× the quietest month
Top search term
benzoyl peroxide dog shampoo13K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $8.47 to $42.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $16.64 that is $2K to $4K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$8.47–$42.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Grooming. It carries 9,764 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#158in Grooming
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
9,764per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Benzoyl Peroxide for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

59

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • Brand 140%
  • Brand 216%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 16%)

Demand

Benzoyl Peroxide for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.9×

Search terms

Top Benzoyl Peroxide for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benzoyl peroxide dog shampoo13K/yr
  • benzoyl peroxide for dogs12K/yr
  • benzoyl peroxide shampoo for dogs10K/yr
  • dog acne treatment9K/yr
  • dog acne3K/yr
  • topical benzoyl peroxide for dogs2K/yr

Reviews and returns

What reviews say buyers love and hate about Benzoyl Peroxide for Dogs

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Smell”
28%of negative reviews mention “Allergies”
0.8%of orders come back
“a little itchy”
A buyer, on “Allergies”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Benzoyl Peroxide for Dogs questions

Answered from the same tracked data.